Deepfakes

Deepfakes use AI to produce manipulated media to mislead viewers

Unlike most content created from large language and diffusion models, deepfakes intentionally misrepresent real people or events with the intent to deceive. As the products of this technology become more realistic, they pose increasing risks to public trust, security, and privacy.

Malicious use of deepfakes can be found in scams, misinformation, and disinformation

Artificial neural networks can identify an individual's physical characteristics when provided with training data, such as real footage of the person speaking. Graphics techniques overlay these with matching characteristics from another real or generated person to create novel footage of things that have never taken place in reality.

Take a quiz to identify whether you can spot deepfakes

Advances in artificial intelligence have made deepfakes increasingly difficult to identify, as they are intentionally designed to appear real. The technology has exacerbated some of the problems brought on by digital editing tools like Photoshop.

Governments are now using generative AI to manipulate public opinion

A Freedom House report found that AI-powered disinformation campaigns and censorship tactics are spreading, with 16 countries utilizing the technology to shape online narratives or suppress dissent, as of 2023. In Venezuela, deepfake software was used to push pro-government propaganda with fake news anchors.

AI-generated avatars allow users to create deepfakes in real time

Synthetic media tools can map voices and faces to make individuals appear as someone else. Although they open the door to new opportunities in immersive education and entertainment, they also raise concerns about the misuse of personal identity.

In China, deepfaking a dead loved one has become a growing industry

Digital replicas of the deceased provide individuals with another way to process grief in a culture with long-standing traditions of communicating with ancestors. The emotional and ethical implications of "digital immortality" are complicated further by cases of actors impersonating deceased relatives during deepfake video calls to hide their deaths.

Audio deepfake tools can now impersonate anyone in real time

A cybersecurity company developed a tool that mimics a person's voice with no noticeable delay using only publicly available software, hardware, and voice samples, allowing users to have seemingly authentic conversations while pretending to be someone else.

Watch Billy Joel deepfake himself in the 'Turn the Lights Back On' music video

Though deepfakes are often synonymous with manipulation and bad intentions, some artists have found creative uses for the technology. In this example, Billy Joel depicts himself in various eras of his career in keeping with the song's nostalgic message.

Explore a deepfake speech of an alternate reality where Apollo 11 failed

As the Apollo 11 astronauts prepared for their journey to the moon, two speeches were drafted for President Richard Nixon: one to be delivered upon the astronauts' success and another to comfort the public in case of failure. This interactive explores the creation of a believable version of the latter.

Surreal backgrounds, asymmetry, and indecipherable text can help identify deepfakes

Differences in the backgrounds of training data with the same subject introduce variability, resulting in background textures and text that lack realistic detail. Difficulties with managing long-distance dependencies, the complexity of hair, and other real-world phenomena introduce errors that can be used to flag AI-generated content.