Deepfakes are media created using generative AI tools that intentionally misrepresent real people or events—often for malicious purposes—at the cost of public trust, security, and privacy.

Malicious use of deepfakes can be found in scams, misinformation, and disinformation

Artificial neural networks can identify an individual's physical characteristics when provided with training data, such as real footage of the person speaking. Graphics techniques overlay these with matching characteristics from another real or generated person to create novel footage of things that have never taken place in reality.

The ease of deepfakes creation may soon overwhelm our sense of digital truth

Shortly after the public release of related technology in 2017, some experts saw the technical limitations of deepfakes as preventing them from becoming widespread tools of disinformation. Since then, the neural networks behind diffusion models and generative AI have eliminated the barriers to creating convincing synthetic media for propaganda.

Deepfake potential ranges from destabilizing democracies to improving accessibility

The technology can revolutionize education, medicine, and art through actions such as helping a disabled person express themselves. However, fictional audio and video can also jeopardize a person's reputation and life or quickly spread misinformation, even without content being flawless recreations.

Deepfakes came to prominence in the form of nonconsensual pornography

The explosion of deepfakes depicting renowned people in both ridiculous and compromising videos has provoked widespread fears they will undermine public trust in authoritative knowledge. However, some scholars argue that real videos will always be distinguishable from deepfakes via the video-sharer's testimony and a broader social context.

Once limited to expert studios, automated tools can create convincing deepfakes

Although the best deepfakes are engineered using generative adversarial networks where systems compete to create and assess fake data until the two cannot be distinguished, simpler tools have allowed nonexperts to develop deepfakes for financial scams, political deception, and nonconsensual pornography.

Deepfakes images can be identified by visual elements that do not match real-world phenomena, including asymmetric eyes or earrings, surreal backgrounds, and indecipherable background text.

AI-generated avatars allow users to create deepfakes in real time

Synthetic media tools can map voices and faces to make individuals appear as someone else. Although they open the door to new opportunities in immersive education and entertainment, they also raise concerns about the misuse of personal identity.

Deepfake pornography poses significant challenges in combating sexual abuse

In 2017, 96% of deepfake videos involved image-based sexual abuse, which has disproportionately targeted minority women, LGBTQ individuals, adolescents and celebrities. Cultural norms, misogyny and AI advancements have contributed to the proliferation of explicit deepfake content.

Take a quiz to identify whether you can spot deepfakes

Advances in artificial intelligence have made deepfakes increasingly difficult to identify, as they are intentionally designed to appear real. The technology has exacerbated some of the problems brought on by digital editing tools like Photoshop.

Audio deepfakes have fooled voice biometrics at banks

Limitations in facial and body movements as well as mismatches between audio and lip movements can sometimes help flag a video as a deepfake, but removal of the video component significantly improves AI mimicry.

Digital re-aging and de-aging of faces in film and TV has become increasingly common

Traditional techniques for accomplishing this process were slow and labor-intensive, and often required manual frame-by-frame edits, forcing them to be reserved for "hero characters" and close-up shots. Deep learning methods used by Disney and other production companies now provide fully-automatic and production-ready methods to produce such deepfakes for entertainment purposes.

Deepfake videos impersonating real doctors are spreading false medical advice

More than 100 videos, found primarily on Instagram and TikTok in August 2025, promoted products related to beauty, wellness and weight loss. While TikTok removed 94% of content violating its policies on AI-generated content, these deepfakes were watched and shared before removal, undermining public trust in medicine.

Governments are now using generative AI to manipulate public opinion

A Freedom House report found that AI-powered disinformation campaigns and censorship tactics are spreading, with 16 countries utilizing the technology to shape online narratives or suppress dissent, as of 2023. In Venezuela, deepfake software was used to push pro-government propaganda with fake news anchors.

The basis for AI image and video generation was first introduced in 2014

Through generative adversarial networks, the generator (a neural network that creates fictional data) competes against the discriminator (a neural network that assesses the data) to continuously train the former until it can make content indistinguishable from the real thing. Training with unstructured data can enable software to identify characteristics of gender, age, and expression.

Art and video produced through generative AI involve competing neural networks

Generative adversarial networks are a type of deep learning architecture that consists of a generator, which creates data that appear real, and a discriminator, which attempts to distinguish authentic from fake data. The two train in a competitive loop until the real and fictional data are indistinguishable.

Technologies labeled “AI” have historically lost that title after widespread adoption

Generative AI is the latest entry in a recurring cycle where emerging tools start as "AI" until they become common software, like databases or machine learning. Generative AI and large language models may be the next platform shift after smartphones and the Web.

In China, deepfaking a dead loved one has become a growing industry

Digital replicas of the deceased provide individuals with another way to process grief in a culture with long-standing traditions of communicating with ancestors. The emotional and ethical implications of "digital immortality" are complicated further by cases of actors impersonating deceased relatives during deepfake video calls to hide their deaths.

The AI that creates any picture you want and how it works

Since January 2021, advances in AI research produced a plethora of deep-learning models capable of generating original images from simple text prompts. Researchers at OpenAI, Google, Facebook, and others have developed yet to be released text-to-image tools, and similar models have proliferated online. This video is a primer on how we got here, how the technology works, and its implications.

Audio deepfake tools can now impersonate anyone in real time

A cybersecurity company developed a tool that mimics a person's voice with no noticeable delay using only publicly available software, hardware, and voice samples, allowing users to have seemingly authentic conversations while pretending to be someone else.

In 2024, deepfake audio of London Mayor Sadiq Khan nearly caused real-world disorder

The audio included incendiary remarks related to the ongoing Palestinian protests and played on the public's preexisting political biases. The technology has since destabilized the concept of truth in elections, where politicians blame the use of real gaffes on AI and deepfakes to spread misinformation.

Through prompt injection attacks, bad actors provide deceptive prompts to generative AI systems in order to manipulate their outputs and acquire sensitive data.

Warren Buffett has worried that AI might end up being as consequential as the development of the nuclear bomb

Berkshire Hathaway chairman Warren Buffett is one of the many people who’ve come face-to-face with the downside effects of AI, and in particular, deepfakes. He was recently shown a deepfake of himself in a video, which caused him to worry about how bad actors will take advantage of the technology.

Watch LinkedIn cofounder Reid Hoffman interview his deepfake doppelgänger.

Listen to a deepfake robocall of President Joe Biden

Bad actors are not solely using deepfake technology to manipulate images. They can also manipulate audio for political purposes. In this example, eligible voters are asked to skip the 2024 New Hampshire Democratic primary.

Machine learning and deep learning are successive subsets of artificial intelligence

ML allows systems to learn from data, while DL uses complex neural networks to analyze large amounts of unstructured data. Neural networks enable capabilities like image and speech recognition through their use of algorithms to identify patterns in data.

AI gained mainstream attention with tools like IBM Watson and Apple’s Siri

With the release of ChatGPT in 2022, which drew over 100 million weekly users in just two months, natural language processing and understanding could be achieved at scale via machine learning. Unlike earlier artificial intelligence that could pull stored knowledge, generative AI produces text, images, or sounds.

In 2024, Meta launched an AI video generator to create or edit videos through prompts

The tool puts the Meta in direct competition with OpenAI and Google as more companies are investing billions of dollars to capitalize on the explosion of public interest in machine learning and generative media technologies.

AI is not good at understanding satire

Social media has become rife with misinformation. In response, some organizations have deployed AI-assisted programs trying to curb the spread of this inaccurate content. The problem is that misinformation and satire, rhetorically speaking, often use the same kind of language, something AI struggles to understand.

Indirect prompt injection is a major security flaw of generative AI systems

These attacks can manipulate AI behavior by hiding instructions in websites and PDFs that become part of training data. The more companies connect sites, services, and sensitive datasets to AI tools, the greater the chances of exposure to malicious code.

See the news with AI-generated data visualizations

Realtime uses generative AI to create immediate data visualizations of news items on its regularly-updated feed, pulling from public data feeds. Peruse stories around sports, economics, politics, and more with the helpful aid of charts and graphs. See the shape of the news with this clever AI tool here.

AI tools that generate images, audio, video, and 3D models rely on diffusion models, which begin with random data, such as visual noise, and gradually refine it into the requested media.

Deepfake Tom Cruise goes viral

Tom Cruise isn’t on TikTok. But you might think that he actually does have an account on the service if you came across the TikTok deepfakes of the actor that have gone viral. They’re the work of a visual and AI effects artist named Chris Umé and a Cruise stand-in, actor Miles Fisher, who already bears a vague resemblance to the actor. Watch what happens after Cruise’s face is superimposed onto Fisher’s.

Generative AI tools excel at pattern recognition, not contextual accuracy

Large language models are trained on vast amounts of unstructured data, from which they develop parameters for grammar and associations between words. These connections can introduce errors due to inapplicable reasoning when used on new data in unfamiliar contexts.

DeepSeek is a Chinese AI startup that rattled US competitors when it made an AI model much faster and cheaper than they did

DeepSeek unveiled an AI model in 2025 that it said was made in two months for roughly $6M. For context, OpenAI has suggested it took over $100M to make its AI model GPT-4. The news rattled the stocks of American tech companies, including leading chipmaker Nvidia.

Fair use may shield AI companies from potential copyright violations

AI models are trained on enormous datasets built from content scraped from websites across the internet. Copyright law includes a four-factor test to determine whether copies of content fall under fair use, but the law's enforcement has been inconsistent.

Why Google is reinventing the internet search

Watch Billy Joel deepfake himself in the 'Turn the Lights Back On' music video

Though deepfakes are often synonymous with manipulation and bad intentions, some artists have found creative uses for the technology. In this example, Billy Joel depicts himself in various eras of his career in keeping with the song's nostalgic message.