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Because they are built on content produced by humans, who possess biases, generative AI tools inherit prejudices and stereotypes from training data, which later appear in their outputs.

Findings

Additional insights we found via University of Kansas

  1. ChatGPT, Claude, Gemini, and other AI tools author content based on training data that has been largely written in English and reflects a white, male perspective because much of the historical text available for training data matches these characteristics.

  2. The large language models that underlie AI chatbots work by identifying patterns in training data, meaning that any perspectives dominant in the data are more likely to appear in chatbot outputs.

  3. Beyond patterns in training data, biases in AI chatbots can originate in text analysis algorithms, which are coded by humans, and in human reviewers who may or may not flag content based on their perspectives.

  4. Manually addressing biases by programming large language models to avoid certain words or phrases can make these systems worse by removing important context that underlies word meanings and associations, which these tools need to accurately identify patterns in text and better mimic natural language.

  5. Types of biases in human text—and therefore AI models—include cultural, gender, societal, political, ideological, demographic, linguistic, and temporal.

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