Taylor Swift is a singer-songwriter whose success as a recording and touring artist has made her one of the most influential figures in popular culture today. With more than 200 million records sold worldwide, she is one of the bestselling musicians of all time. Her record-breaking Eras Tour generated more than $2B in ticket sales, making it the highest-grossing concert tour of all time.
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Swift is one of the best-selling musicians of all time. She has sold more than 200 million records and won multiple Grammy Awards. Known for her storytelling and ability to reinvent her music, she’s expanded her career from country roots to global pop stardom.
That places her second on Billboard's all-time list, though streaming has significantly changed how "sales" are interpreted. Prior to the shift to digital music, Billboard's album chart relied solely on sales of physical units. Since 2014, the chart has also considered streams from services like Spotify, Apple Music and YouTube.
Born in 1829, Siddal was an artist and poet who would become immortalized when she modeled for John Everett Millais' 1852 painting 'Ophelia,' depicting the suicidal lover from Shakespeare's 'Hamlet.' For years, Swift has alluded to Siddal as an exemplar of the sidelined female artist.
Taylor Swift is as much a businesswoman and a marketer as she is a successful musician and performer, all of which has helped her become one of the biggest entertainment stars of the modern era.
Swift's 2022 release "Midnights" led to an unprecedented feat: For the first time in Billboard history, the entire top 10 of the Hot 100 was occupied by the same artist. Two years later, "The Tortured Poets Department" would occupy the first 14 slots on the chart.
When Taylor Swift released her first album, she was a little-known country singer-songwriter. A decade later, she was a world-famous pop superstar. In the first 10 years of Swift's career, her songwriting talent, savvy marketing, and engagement with fans helped propel her into stardom.
While Taylor Swift eventually crossed over to pop, a Pitchfork review of her first release hints at the ingredients that would fuel Taylor’s rapid ascent and help her connect with fans, including songs with catchy melodies, relatable themes, and deeply personal lyrics that reflect her experiences as a young woman.
One fan recalls that the themes of Swift's early songs included hope, betrayal, and a sense of being unremarkable but wanting to be special. She argues that these themes were especially powerful to young girls, regardless of where they were from.
Taylor Swift has a massive worldwide fanbase. Interacting with fellow so-called “Swifties” is part of what keeps her fans engaged. An interview with a 21-year-old fan who runs an influential Taylor fan account on X (formerly Twitter) talks about what it’s like to connect with fellow fans and their experiences.
One measure of Taylor Swift’s popularity is the scale of her online fan community, which manifests in everything from fan-created art and cover songs to podcasts hosted by her fans. Tay of the Day dives into Taylor Swift's world by demystifying everything from her music to her globe-spanning tours.
Art, music, sports, entertainment, movies, and many other subjects—these elements define who we are as a society and how we express ourselves as a culture. Take a deep dive into the topics shaping our shared norms, values, institutions, and more.