The Coca-Cola bottle was designed to be recognizable even when shattered

See how Coca-Cola bottle designs have changed over the years

The shape of the Coca-Cola bottle has been given many nicknames over the years, including the "hobbleskirt" bottle, after a fashion trend in the 1910s when tapered skirts that were narrow below the knees were popular.

Coca-Cola claims that only two people in the world know the full Coca-Cola formula

They are supposedly two Coca-Cola executives. Over the years, a number of handwritten formulas have surfaced to the public, but Coca-Cola has ruled all of them as inauthentic.

Coca-Cola began developing Diet Coke to compete with a diet cola called Tab

Launched in 1963, Tab was successful in part because of its diet-conscious branding, with the name "tab" referring to the idea of "keeping a tab on your weight." Diet Coke made its debut in 1982.

See an image of the earliest surviving coupons used in America

This clip from the "Acquired" podcast shows an image of one of the original Coca-Cola coupons. The hosts argue that the coupons helped popularize Coca-Cola in its early days, making them a key component in the story of one of the world's most iconic brands.

Coca-Cola was created during a patent medicine boom

A "patent medicine" is a proprietary medicine that is ostensibly created and marketed under a patent, and, crucially, is available without prescription.

Red and green became Christmas colors thanks to holly—and Coca-Cola

Holly's green leaves and bright red berries linked the colors to winter festivals for centuries, but Coca-Cola's 1931 Santa—painted by Haddon Sundblom in Coke-red robes—helped cement red and green as the modern Christmas palette.

​​Andy Warhol made a Coca-Cola perfume called 'You're In'

The 100 spray-painted bottles were filled with a cheap citrusy perfume, practically begging audiences to ask if they were indeed filled with urine. The Coca-Cola Company sent a cease-and-desist letter shortly after learning of the project. IN 2017, a Japanese fashion brand remade the works without mentioning Coca-Cola.

The Coca-Cola Company also owns Sprite, Smartwater, and many more brands

The parent company owns lots of beverage brands, from sodas to water, including Dasani, Minute Maid, Topo-Chico, and more. You can see all of the roughly 200 brands it owns on its website.

Nike is one of the world’s most recognizable brands

People recognize the Nike “swoosh” brand logo all over the world. The simplicity of the logo and the short, snappy name of the company are largely responsible for the brand’s wide-sweeping visibility.

Pill bottles have often been orange to help protect medication from UV light

Amber pill bottles were introduced in 1968 to keep medications potent while allowing patients to see how much medication they had left. The color has since become universally associated with prescription medication.

Britain’s bottle innovation saved Champagne

Champagne wouldn’t be where it is today without a surprising partner: 17th-century British glassmakers. An energy crisis caused by deforestation—not enough trees to burn—led to the search for an alternative fuel source. Enter coal. The plentiful resource burned much hotter than wood, creating stronger glass that could stand up to the pressure of the carbon monoxide produced by the wine’s second fermentation and solving one of the fledgling industry’s most vexing problems.

Salvador Dalí designed the Chupa Chups lollipop logo

The ubiquitous lollipop design actually comes from the mind of Salvador Dalí. Dalí had no problem creating commercial work for the right price and agreed to create the eye-catching logo. Dalí's skill for attracting attention explains why the logo is placed on top rather than the side.

Trademarks are a form of consumer protection

Trademarks help brands distinguish their products from competitors, but they also give consumers clarity around the product they are buying and where it comes from. Distinguishable names help prevent consumer confusion and maintain a consumer's ability to choose their preferred product and brand.

See the evolution of Super Bowl logos and how the NFL refined its visual identity over time

Tracing Super Bowl logos from early, varied designs to today’s standardized look shows how the NFL adapted to shifting design trends, television demands, and brand strategy.

How Guinness became a social media trend

In early 2024, an unexpected meme emerged on Instagram and TikTok: "splitting the G," where Guinness drinkers would attempt to take a first sip big enough to leave the remaining beer perfectly aligned with the middle of the "G" on a Guinness pint glass. This Vinepair article explores where the trend came from and how it took off.

Richard Cadbury invented the heart-shaped chocolate box in 1868

Richard's father, John Cadbury, founded the Cadbury Brothers chocolate company (now known simply as Cadbury) in 1824. Richard recognized the popularity of ornamental designs (especially for Valentine's Day gifts) and designed the heart-shaped box for the company's chocolates, which became a staple of the holiday.

Jony Ive helped popularize Apple with iconic product form factors

Appointed SVP of industrial design in 1997 and chief design officer in 2015, Ive was responsible for the translucent plastic shells found on early iMacs and the iBook G3. He also oversaw the construction of Apple Park—the company's headquarters.

The Oscar statue was created in 1927

The statue of the golden knight that Academy Award winners receive (aka the Oscar) might be nearly as recognizable as the winners themselves. Oscar was born when art director Cedric Gibbons sketched him out and handed him over to sculptor George Stanley to bring to life.

The famous image of Che Guevara was captured by accident

Alberto Korda wasn’t aiming for Che Guevara when he snapped one of the most reproduced photos in history. This longread traces how that fleeting moment became a global icon—later commodified across pop culture, fashion, and advertising.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Microsoft’s 'Blue Screen of Death' was a symbol of computer crashes for over 30 years

In 2025, the symbol was replaced with a "Black Screen of Death" for improved readability and alignment with Windows 11's modern design. It became a pop culture symbol after appearing in Bill Gates' live tech demo of Windows 98.

Lichtenberg figures capture lightning-like patterns within insulators

When high-energy electrons from particle accelerators are fired into materials like acrylic, they form a charged plane before discharging into scarred patterns within the material. By evenly charging a cylindrical bottle through rotation during the irradiation process, a 3D figure of lightning in a bottle can be created.

Picasso is known as one of the creators of cubism

In the early 1900s, cubism redefined modern art by breaking objects into geometric shapes and showing multiple perspectives at once. Developed by Pablo Picasso and Georges Braque, it challenged the idea that art should mirror reality, and laid the foundation for many movements that followed.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

The best album covers of all time

Rock 'n' roll has defined the style of several generations, and much of that is the result of iconic album covers. This Billboard list breaks down the best of the best, ranking generation-defining images from Pink Floyd, Cyndi Lauper, Nirvana, and more.

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

Why water towers are built that way

Explore the UN’s interactive guide to global plastic pollution

Around the world, 1 million plastic drinking bottles are purchased every minute, while 500 billion single-use plastic bags are used worldwide every year. In total, half of all plastic produced is designed to be used only once—and then thrown away.

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

The original copy of the Declaration of Independence is not a pristine document, and even features a smudged anonymous handprint in the bottom left corner.

Some coin denominations have ridges etched on their sides, partly to prevent counterfeiting, in a practice called 'reeding.'

In its famous catalog, Sears sold $600 DIY house kits from 1908 through the 1940s, resulting in an estimated 100,000 'Sears and Roebuck homes.'

Power lines are dotted with large, brightly colored balls to improve the visibility of these thin wires to helicopters and small planes and help prevent potential crashes.

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

Larger animals like giraffes, elephants, and blue whales have developed a unique defense against cancer, a phenomenon known as Peto's Paradox

In 1984, Operation Smash Hit intentionally crashed a 239-ton train into a nuclear waste canister at 100 miles per hour to prove the canister's safety, which remained completely intact and lost just 0.29 of its 100 pounds of pressure.

The US first hosted the World Cup in 1994, a tournament that lives in soccer infamy for its poor planning and the murder of Colombian player Andres Escobar, who'd accidentally scored on his own net.

The first horror movie is believed to be George Méliès' 1986 short 'The Haunted Castle,' which pioneered the use of special effects

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Artificial coral reefs have been 3D printed from nontoxic, biodegradable terracotta clay, which coral polyps have used as a foundation for rebuilding marine ecosystems.

The identity of the Tank Man in the iconic photo from the 1989 Tiananmen Square protests remains unknown and was possibly killed.

Watch this video that uses Lego bricks to explain how venture capital works.

See images of medical cases of firework injuries shared on this 'Instagram for doctors.' (Warning: Graphic content)

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

When you complete a CAPTCHA on a website to prove you are human, you may be unknowingly training algorithms for self-driving cars, whose systems require training data to help identify crosswalks, bicycles, and other outdoor objects.

As of 2025, the most cited papers in science include a review of graphene, methods to improve image recognition, streamlining electron density calculations, and optimizing protein studies.

Most of the observable universe's volume consists of voids and supervoids—enormous regions of space with little to no galaxies, stars, or light.

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

For centuries, it was common to sleep in two shifts: a few hours at the beginning of the night, and a longer period beginning around midnight