See an image of the earliest surviving coupons used in America

The word ‘coupon’ comes from a French word meaning ‘to cut’

The history of coupons starts in the US with the Coca-Cola coupon that was mailed to consumers, offering them a chance to come try the soda for free in a nearby pharmacy. A coupon created by cereal company Post is one of the earliest widely cited follow-ups—it offered a penny off a box of Grape Nuts in 1909.

'This American Life' once tried to recreate the original recipe for Coca-Cola

Given that the Coca-Cola formula is one of the company's most closely-guarded secrets, the radio show's team was surprised to come across a 1979 newspaper article with what looked like the original recipe for Coke.

John Pemberton only sold roughly 25 gallons of Coca-Cola syrup in its first year

That equates to roughly 9 drinks per day. But once he brought it to pharmacies that hooked the syrup up to their soda fountains, sales increased significantly, with roughly 2,000 gallons being sold two years later. This video about Coca-Cola's early history is narrated by actress Jenny Slate for a Comedy Central series called "Drunk History," so not all of it is intended to be entirely factually accurate.

The Coca-Cola bottle was designed to be recognizable even when shattered

The contour bottle, which was designed and patented to prevent copycats in its distributed bottling system in 1915, would soon become one of the most identifiable shapes in commercial culture. The designers also made sure it could be easily identified even in the dark.

The most iconic vintage ads

Looking at vintage ads can provide a deep dive into the history of how businesses communicate with their customers. This archive of some of the most iconic print and out-of-home ads of all time breaks down why each ad resonated at the time (think brutally honest copywriting, and long copy that is a pleasure to read). See ads from Porsche, Listerine, and more.

Coca-Cola was created during a patent medicine boom

A "patent medicine" is a proprietary medicine that is ostensibly created and marketed under a patent, and, crucially, is available without prescription.

See a gallery of the early years of CES

This gallery showcases rare photos from the early decades of CES, featuring early personal computers and the first handheld cassette players. See how the world’s biggest tech show began and grew.

The first comic strip appeared in American newspapers in 1895

This video traces the evolution of the comic book from early newspaper strips to the Golden, Silver, and Modern Ages—highlighting milestones such as the debut of Superman in 1938 and Marvel’s humanized heroes of the 1960s and marking their rise as cultural icons.

America's oldest companies still operating today

Did you know that the Ticonderoga pencil company dates back to 1795? Or that Baker's Chocolate started in 1765? This visualization depicts the oldest American companies that are still in operation today in a timeline—see it here.

The Mint’s first circulating coins were 11,178 copper cents

Congress authorized the first national mint in Philadelphia. The next year, the Mint delivered its first circulating coins, which were bigger than today’s quarters. This article shows more early US currency.

Listen to a podcast episode from 1440's editor in chief that explains how a credit card transaction works behind the scenes.

When you buy even something as small as a $5 latte, a global relay between banks and networks like Visa and Mastercard is triggered. It all started with a 1958 campaign from Bank of America that jump-started the credit card revolution.

The history of coffee

From its likely origins in what is now Ethiopia to today's worldwide consumption, this video uses a map to show how coffee conquered the world. Follow along and see how pilgrimages and centuries of trade influenced the spread of the beverage we all know so well.

See a timeline of colonial settlement in North America

This interactive timeline uses archival maps, illustrations, and documents to trace early American history—from the failed 1590 Roanoke colony and Indigenous accounts of a devastating smallpox epidemic to the political tensions that culminated in the Revolutionary War.

The world’s first publicly traded company was the United East India Co.

In an effort to best Spain and gain access to valuable trade in Asia, the Dutch Republic launched the VOC, or the United East India Co. The company held an initial public offering in 1602, allowing “subscribers” to choose how much they wanted to invest in the new venture. It was open to all residents of the republic, making this the first opportunity for retail investors in the world.

Many original dot-com company founders were bought out early on

The people who bought the original domains for dot-com companies and had the ideas to start businesses were often bought out by investors before becoming well-known companies. Both Pets.com and Broadcast.com were acquired early on.

See rare Civil War photographs preserved by the National Archives

The Civil War was the first major American conflict documented by a camera, with its images distributed widely to the public. The National Archives' digital collection offers thousands of original Civil War images: portraits, battlefields, hospitals, and everyday life.

From 'Yankee cheddar' to American cheese

From "Yankee cheddar" to Kraft Singles, American cheese has a long history shaped by innovation and economics. Originally a cheddar export, it evolved into the processed slices we know today—thanks to a 1916 patent. And in the 1980s, it became “government cheese,” distributed to millions.

The earliest known country recording is Louis Vasnier's 'Thompson's Old Gray Mule'

This BBC documentary offers a brief history of the recording, explaining how the wax cylinder recording was transferred to vinyl and how the singer was identified. Interestingly, it also suggests why this recording might have been overlooked for over a century.

Budweiser pioneered refrigerated rail transport for its beer in the 1870s

This enabled Budweiser to achieve national distribution long before competitors, fundamentally transforming the US beer industry. It was also among the earliest large-scale adopters to use pasteurization, allowing it to be shipped long distances without going bad.

A cave painting might be the oldest illustrated story ever recorded

A nearly 44,000-year-old cave painting may be the oldest story ever recorded, offering viewers a tale of human-like creatures on a hunt. This article details the discovery of the cave and its archaeological implications.

The first commercial Christmas card was created in 1843

Overwhelmed by the task of writing many holiday letters, Sir Henry Cole commissioned artist JC Horsley to design a festive card he could send to friends and family in 1843—creating and popularizing the first mass-produced Christmas card.

The history of the McDonald's Happy Meal

The McDonald's Happy Meal is the quintessential fast food kids meal, serving up child-appropriate portions and prizes all within a portable, fun container. So where did this pop culture icon begin? Watch this quirky 13-minute history of the Happy...

Picasso was initially ignored by the US art market

Picasso’s now-iconic style was radical for its time and, as such, was something the US art market initially ignored. Hugh Eakin, author of “Picasso’s War: How Modern Art Came to America,” tells the story of the social norms, tax laws, and influential figures like lawyer John Quinn that set the course for modern art in America in the early 1900s.

Hear about the 250-year history of the United States Postal Service, complete with some of its strangest deliveries, important innovations, and the figures that made it an American institution.

Watch every 'Simpsons' couch gag

One of the most recognizable elements of "The Simpsons" opening sequence is the "couch gag," a visual joke (featuring the family sitting on their living room couch) that often changes. This collection compiles every one of them through Season 34.

The colorful history of the world's first gummy bears

Hans Riegel Sr. founded Haribo in 1920, creating the world's first gummy bears in 1922. Initially working from his kitchen in Bonn, Germany, Riegel developed the Dancing Bear, which was larger and slimmer than modern gummy bears, inspired by dancing bears at European festivals. Haribo has continuously evolved, creating unique gummy products for different countries and addressing ethical concerns. Learn the history here.

The original copy of the Declaration of Independence is not a pristine document, and even features a smudged anonymous handprint in the bottom left corner.

Walt Disney's early film 'Alice's Wonderland' was a groundbreaking innovation in the silent film era

See the most iconic photos from four decades of LIFE magazine

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

A century of Billboard issues documenting the evolution of popular music.

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Sears sold DIY house kits starting at $600 in its famous catalog from 1908 through the 1940s, resulting in roughly 10,000 'Sears and Roebuck houses' being built.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

The American cockroach is actually from Africa, an apparent hitchhiker aboard ships carrying enslaved people, with evidence suggesting the bug may have arrived in the New World as early as the 1600s.

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

Graffiti dates back to at least ancient Pompeii, where citizens scrawled messages to one another on public walls

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

The US first hosted the World Cup in 1994, a tournament that lives in soccer infamy for its poor planning and the murder of Colombian player Andres Escobar, who'd accidentally scored on his own net.

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

Visualize how CRISPR-Cas9—a type of immune system used by single-celled organisms to attack invasive viruses—targets and makes precise changes to a gene's DNA.

Elk Cloner, the first computer virus to spread in public, was written as a practical joke by Richard Skrenta, a Pittsburgh high school student.

Scientists can determine Earth's past climate conditions by analyzing air trapped in microscopic bubbles within ice cores—columns of compressed snow layers that build up over hundreds of thousands of years.