Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

The de stijl movement embraced bright colors and abstract images

The 20th-century movement sought to develop a universal language for the modern era by fusing form and function. Modern day viewers will recognize its bright colors and clean aesthetic, popular with retro-styled book and album covers.

In the 1920s, Rockwell worked as a commercial illustrator

After getting his start at Boys’ Life, Rockwell began illustrating advertisements for products like Jell-O and Orange Crush. Below is one of Rockwell’s advertisements for Jell-O, from 1923.

The Beats also influenced the imagery of the 1960s

First editions of Burroughs’s "The Naked Lunch," Kerouac’s "The Dharma Bums," and Ferlinghetti’s "A Coney Island of the Mind" were just as notable for their text as they were for their design, which anticipated the psychedelic imagery of 1960s countercultural touchstones like Ken Kesey, Andy Warhol, and R. Crumb.

Young readers are increasingly interested in graphic novels

Sales for the form, which relies on illustration as much as text but otherwise follows the form of the novel, are up 69% among young school-aged children. The genre has many sophisticated, intellectual, and critically-acclaimed titles, though it's sometimes derided as a less serious form of literature. Still, studies find that young children who read graphic novels and comics report higher levels of affinity for reading.

The 1960s through 1980s are generally considered the ‘Golden Age of Advertising’

This time period spawned some of history’s most well-known ad campaigns, from "I Heart NY" to Nike’s “Just Do It” campaign. In this video from the 4As (the American Association of Advertising Agencies), advertising executive Jerry Della Femina reflects on the most creative ads of the era.

Roy Lichtenstein popularized benday dots in his famous comic-inspired paintings

American newspaper publisher Benjamin Henry Day Jr. developed the "benday" printing and photoengraving technique to produce grays and colors with fine patterns of ink of equal size and distribution. The process would become widespread in newspaper printing and define the work of Roy Lichtenstein.

The Vintage Contemporaries imprint defined the voice of 1980s and 1990s American fiction

The carefully curated line of fiction featured some of the brightest stars in late-20th-century American literature, including Jay McInerney, Cormac McCarthy, and Don DeLillo, and featured eye-catching covers that looked like nothing else on bookshelves.

Some of Hollywood's biggest blockbusters were designed by Drew Struzan

The artist is responsible for iconic posters advertising "Indiana Jones," "Hook," "The Goonies," and more. His distinctive style—sometimes painted by hand, sometimes drawn with an airbrush—defined the era of the family-friendly family blockbuster.

Analyzing why Dickinson was briefly marketed as a children's poet

In an effort to promote the posthumously published volumes of Dickinson's poetry, her editors positioned the work as children's literature, sometimes even amending the rhyme schemes to be more elementary. This brief look at the misguided marketing tries to understand why it seemed like such a good idea.

How László Moholy-Nagy's Bauhaus work changed design

The artist established a foundational course that would later become standard for many Western art schools. A few years later, he'd spearhead a publishing wing of the school, establish a template for modern graphic design, and toy with developing technologies. This profile from the Guggenheim digs into the massive contributions Moholy-Nagy made to the art world.

Gary Panter designed punk flyers before building the surreal world of Pee-wee Herman

The illustrator’s anxiety-ridden comics adorned flyers for LA punk bands, defining a distinctive aesthetic for the burgeoning genre. That work caught the eye of Paul Reubens, who was staging a late-night show with his persona Pee-wee Herman.

'The Wonderful Wizard of Oz' was the first major American fantasy novel

Baum blended elements of Hans Christian Andersen, the Brothers Grimm, and Lewis Carroll, placing them in an American context. The illustrations of William Wallace Denslow brought the fantastical elements to life, as seen below. The book was an instant smash hit, selling out its initial 10,000-book pressing within the first eight months. By the time it entered the public domain in 1956, it had sold 3 million copies.

Salvador Dalí designed the Chupa Chups lollipop logo

The ubiquitous lollipop design actually comes from the mind of Salvador Dalí. Dalí had no problem creating commercial work for the right price and agreed to create the eye-catching logo. Dalí's skill for attracting attention explains why the logo is placed on top rather than the side.

Aaron Douglas' art defined the visual aesthetic of the Harlem Renaissance

Douglas learned about Harlem's cultural scene while teaching high school in Kansas City and was eventually recruited to New York by Charles S. Johnson, the editor of the National Urban League's periodical. Soon, Douglas was illustrating periodicals and books affiliated with the movement. In 1934, the Works Progress Administration commissioned him to paint the "Aspects of Negro Life" murals. One of those murals, "Song of the Towers," pictured below, portrays Black life during the Harlem Renaissance.

Explore an online gallery highlighting the importance of graphical user interfaces

Before the Macintosh, computers were primarily used in offices and required users to type complex commands to perform tasks. Apple followed the device with the LaserWriter printer, bringing graphic production to at-home artists and designers.

A 1954 Senate subcommittee investigated the comics industry

Comic books were wildly popular in the '50s, especially with children, whom some politicians believed were being corrupted by crime and horror comics. A subcommittee convened and eventually determined that “this Nation cannot afford the calculated risk involved in the continued mass dissemination of crime and horror comic books to children.” The government didn't endorse censorship, but the comics industry did, creating its own Comics Code Authority.

William Eggleston was one of the first non-commercial photographers working in color

When he began exhibiting his work in the '70s, most color photography was limited to advertising. Eggleston's "democratic" stills of working-class Americana were filled weith vibrant color and would go on to influence generations of photographers and filmmakers.

The story behind one iconic meme

The 2012 post titled "Just a book owners smile" shows 11-year-old Maggie Goldenberger—resplendent in her braces, pigtails, and treasure map-like vest—holding a trio of Goosebumps books and grinning wildly at the camera. Another user quickly captioned it, "GERSBERMS. MAH FRAVRIT BERKS."

Advertisers emphasized Cupid's childlike qualities to appeal to a younger demographic

Cupid is the Roman god of desire, and was often depicted in ancient mythology as both childlike and violent. In the 1800s, however, American advertisers eager to appeal to a younger demographic leaned into the less threatening versioning, portraying him as a cherubic child.

David Hockney's 'Splash' paintings depicted the Brit's adoration for California

Bradford-born David Hockney saw the lure of California as an escape from the dreariness of London and a symbol of social and sexual freedom. Sotheby’s reflects on Hockney’s series of three "Splash" paintings, capturing ephemeral moments and the magic of America as a cultural export in the 1960s.

Why so many cartoons are yellow

"The Simpsons" creator Matt Groening said he found the skin tones of cartoon characters to be "freakish" and wanted his show to stand apart from everything else on television. His colorist proposed making them yellow, which color theory suggests would make the characters pop off the screen.

The man behind Comic Sans, the world's most contentious font

Comic Sans is often used as a joke, but it wasn't intended that way. Its creator wanted something eye-catching and original, something that reminded people of iconic comics like Batman and Watchmen. This interview details how he made that happen and how it took on a new life once it was released into the world.

Turning 2D illustrations into 3D models with AR

Coloring books capture the imagination of children and provide them with one of their earliest opportunities for creative expression. This two-minute video shows an augmented reality coloring book app in which children color characters in a printed coloring book, their drawing is detected and tracked, and the video stream is augmented with an animated 3-D version of the character that is textured according to the child’s coloring.

See the evolution of Super Bowl logos and how the NFL refined its visual identity over time

Tracing Super Bowl logos from early, varied designs to today’s standardized look shows how the NFL adapted to shifting design trends, television demands, and brand strategy.

See the most iconic photos from four decades of LIFE magazine

Flannery O'Connor originally wanted to be a cartoonist

In college, the famed writer worked as a cartoonist for the school newspaper and literary magazine, using surreal black-and-white linoleum prints to comment on everything from student life to World War II.

The 19th-century painters of the Hudson River School were among the first American romantics, with portraits that displayed the natural beauty of the young country.

The Brothers Grimm were lawyers before they were storytellers, and became interested in fairy tales as they began investigating how rules and customs had been passed down through cultures.

In 1945, Surrealist artist Salvador Dalí and legendary animator Walt Disney began collaborating on a short film that was not completed until 2003, years after both men had died.

Legendary architect Frank Lloyd Wright designed the SC Johnson headquarters in Wisconsin, aiming to make a cathedral-like workplace

In its famous catalog, Sears sold $600 DIY house kits from 1908 through the 1940s, resulting in an estimated 100,000 'Sears and Roebuck homes.'

American short story writer Flannery O'Connor raised 40 peacocks, which became potent symbols for her fiction's elegant violence

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

In recent years a child anxiety expert has created and tested a novel phobia and anxiety treatment approach for children, focused on changing how parents respond to the fears.

The Ramones' 'Pet Sematary,' the theme song for the Stephen King novel of the same name, was written while the band was admiring the writer's collection of horror memorabilia.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

The first robot in literature may have been a 'mechanical man' in 1907's 'Ozma of Oz,' a book in L Frank Baum's 'Wizard of Oz' series.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

How the most famous Ebola book, The Hot Zone, which sold 3.5 million copies and was translated into 30 languages, got aspects of the disease so wrong.

Clever Hans was a 1900s horse that was believed to be able to solve math equations, tell time, and read and comprehend German, until a psychology student discovered how he got his answers.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

SpongeBob exemplifies Aristotle's philosophy for living well because he understands that happiness doesn't come from external factors like money, recognition, or power.

Power lines are dotted with large, brightly colored balls to improve the visibility of these thin wires to helicopters and small planes and help prevent potential crashes.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Objects can be 3D printed with light by projecting 2D computerized tomography (CT) scans onto rotating cylinders of resin, which solidify upon exposure.

Some Pokémon have been named after real and fictional organisms, while some real-world species have been named after Pokémon, such as Chilicola charizard and Binburrum zapdos.

Mark Twain spent decades feuding with the US Postal Service, convinced its costs and regulations were bureaucratic overreach.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

El Niño, Spanish for 'the boy,' was named after Jesus Christ because the phenomenon resembled the weather changes observed around Christmastime.