See the evolution of Super Bowl logos and how the NFL refined its visual identity over time

Watch a comprehensive history of the Super Bowl

This video traces the Super Bowl's history from its origins through major games, ads, and cultural moments, offering a comprehensive overview of how the event evolved. Note that the video covers through the 2020 season.

See a ranking of the most iconic Super Bowl advertisements ever aired

The list highlights ads that reshaped Super Bowl advertising, including Snickers' Betty White spot, Budweiser's endlessly quoted "Whassup," and Wendy's "Where's the beef," showing how commercials became as memorable as the game itself.

Watch the evolution of the NFL Draft

The NFL Draft evolved from a small group of team representatives huddled in a Philadelphia hotel ballroom in 1936 into a three-day primetime spectacle that regularly draws over 500,000 fans and 13 million TV viewers. Explore how it became the event it is today.

Hear the stories behind each Super Bowl ring from the past 59 champions

Super Bowl rings are championship jewelry given to players, coaches, and staff to commemorate a title. Over time, they’ve grown dramatically—from the Packers’ 1966 ring with a single half-carat diamond to modern designs featuring nearly 10 carats.

Rivalry between the AFL and NFL led to a merger—and the creation of the Super Bowl

Competition between the American Football League and the National Football League led to a 1966 merger agreement, with the Super Bowl created as a championship game to determine league supremacy before the two leagues were fully integrated.

Hear the story behind 11 iconic Super Bowl photos, told by the photographer who shot them

Sports Illustrated legend Walter Iooss Jr. revisits 11 unforgettable Super Bowl images—including Namath, Montana, and Taylor—explaining how light, access, and timing captured moments that defined the game’s visual history.

The face value of a Super Bowl ticket rose 136% from 2016-26

At Levi’s Stadium, which first hosted the Super Bowl in 2016, face-value lower-bowl end zone seats increased from $1,800 to $4,250 by 2026, while price tiers expanded and the overall cost of attendance skyrocketed.

A new logo helped the NBA stay relevant in the '70s

In 1967, the American Basketball Association was formed, featuring a flashier style of offense. The competition caused player salaries to rise in both leagues. After watching Major League Baseball unveil its new logo, the NBA decided to use the same designer to create an iconic logo for the league. It debuted in 1971 and reignited basketball fans' interest.

The NFL selects the Super Bowl host city years in advance and follows a list of criteria

Since 2018, the NFL has invited select cities to negotiate hosting rights rather than accept open bids, with owners voting based on stadium size, climate, hotels, transportation, security capacity, and infrastructure.

Rams player Fred Gehrke painted the NFL's first logo helmet

When the Rams took the field for their first preseason game of the 1948 season, they exited the tunnel with hand-painted ram horns on their helmets. It was the first logo painted on an NFL helmet and fans gave a 5-minute standing ovation.

The NASCAR championship trophy has evolved for decades

From the Winston Cup’s reign from 1971 to 2003, to the Nextel/Sprint Cup awarded from 2004 to 2016, this NASCAR video shows the evolution to the new Bill France Trophy with every track outlined.

Visualizing the symbols and history of world flags

More than 200 world flags feature high-intent designs, projecting ideals and values to the world through archetypal symbols, colors, and shapes. This page effectively depicts the data behind symbol and shape usage, how much each country's flag has changed over time, the most popular colors used, and more in a series of elegantly simple charts.

View the evolution of the National Science Foundation logo

When the agency was established in 1950, the logo featured an eagle holding a shield with symbols of a pyramid, a test tube, a microscope, and a lamp from which light radiated. Subsequent logos featured variations of a ring composed of people holding hands, which would eventually be redesigned to enclose a globe bearing the "NSF" abbreviation.

Find 36 hidden messages in these household name company logos

Brand logos are designed to represent a business's core values and products in a unique, differentiating way. We experience this branding mechanism regularly, and hundreds of businesses are recognizable to us via only this one symbol, even when...

How Netflix's sound logo 'Tudum' was designed as a key sonic differentiator

The Netflix sound logo—called by the company "Tudum!"—debuted in 2015 and has become one of the world's most iconic sound symbols, designed to provoke anticipation. An immense amount of creative work went into designing this three-second sonic marker, which is heard daily worldwide by millions. Key players in its existence weigh in on its creation in this absorbing episode.

You can bet on the color of the Gatorade dumped on the winning coach for the Super Bowl

Many sports books offer additional prop bets reserved only for the Super Bowl, including the Gatorade color, the length of the national anthem, and more. In 2026, the betting favorite for the Gatorade color is orange.

The Lombardi Trophy is handcrafted from sterling silver each year

Made annually by Tiffany & Co., the Lombardi Trophy is hand-formed from sterling silver, taking months of work and dozens of labor hours before final engraving is completed after the Super Bowl.

NFL stadiums are designed to maximize profit, not number of seats

Most stadiums are actually getting smaller as the cost of land rises. Owners have sought to increase returns by designing prestige suits and clubs (rather than just more general admission) and laying out the stadium to maximize customer purchases.

'Scorigami' attempts to chart every NFL game score

The rules of the sport set bounds on possible final outcomes, so this adept statistician mined some fascinating takeaways. Some scores are impossible (like 5 to 1) and some are more common (like 20-17, occurring over 300 times since 1944). Watch for a deluge of numbers.

The designs on US coins have changed a lot over the years

From states producing and issuing their own coins after the Revolutionary War, to collectors’ coins in modern times, US coins have had many design changes throughout history. You can learn about the different variations, plus what design elements are added to all US coins today, in an article.

The James Beard Foundation rebranded in 2025

Design firm Siberia emphasized the foundation's mission: "good food for good." This case study from Print isn't just a fascinating look at one campaign—it’s a primer on understanding how design works.

College football is deeply rooted in tradition on and off the field

From marching bands and fight songs to rivalries and pregame rituals, college football’s pageantry binds generations of fans—making tradition as much a part of the sport’s identity as the games themselves.

Mid-century modern graphic designers like Milton Glaser and Eric Carle found success with children's books

Glaser was famous for creating the "I Heart NY" logo, the DC Comics logo, and an iconic Bob Dylan poster for CBS Records, but he naturally transitioned to illustrating children's books like "The Smallest Elephant in the World" and "If Apples had Teeth." Carle, author of "The Very Hungry Caterpillar" and "Brown Bear, Brown Bear, What Do You See?," began his career in advertising. Scholars say mid-century modern's preference for clean lines and bold colors was a natural fit for kids' books.

See every Coachella lineup from the festival's 2-plus decades

The unveiling of the Coachella poster has become an annual cultural tradition (and an amusing internet meme). This official collection of every poster from the festival's lifespan showcases the undercard acts that eventually became headliners, as well as the big names that fell into obscurity. The collection shows not only a fascinating illustration of the evolution of pop culture, but also subtle changes in Coachella's design, offering a case study in slowly refining a brand's identity.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

A detailed analysis of romance novel covers through history

A lot has changed in the romance genre over time, a fact that's clearest in the way that the books are marketed to consumers. This interactive data visualization surveyed decades of romance book jackets, finding that raunchy, realistic paintings of scantily clad models have largely been replaced by vibrantly colored illustrations, often with the characters drawn as cartoons.

A century of Billboard issues documenting the evolution of popular music.

See the most iconic photos from four decades of LIFE magazine

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

Power lines are dotted with large, brightly colored balls to improve the visibility of these thin wires to helicopters and small planes and help prevent potential crashes.

The power and influence of the American presidency have expanded significantly over time—far beyond what the founders envisioned.

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

See the evolution of Ebola vaccine and treatment development.

Browse a detailed visual analysis of over 200,000 similes—comparisons that often use 'like' or 'as'—from popular fiction to see how frequently writers the same idiomatic expressions.

Watch how algorithms can be designed to train themselves and self-improve without human input, to the point where the optimized code is too complex for programmers to understand.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

Some coin denominations have ridges etched on their sides, partly to prevent counterfeiting, in a practice called 'reeding.'

The Mona Lisa's celebrity status and repeated restorations have obscured what made the painting so revolutionary for its time

Meet the 56 signers of the Declaration of Independence—most of whom didn't put pen to paper until August 2, 1776—and see their original signatures.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

Alzheimer's can lead to brain shrinkage, with an average of around 2% of volume reduction per year

Tattoos remain visible on your skin thanks to immune cells called macrophages

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

The first image of a black hole was captured by creating an Earth-sized virtual observatory from a network of eight radio telescopes.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

The American Society of Civil Engineers' infrastructure report card gave the US a C in 2025, its highest grade since the project launched in 1998.

The Great Salt Lake's distinct dual coloration results from high-salinity organisms that only live in the northern portion and produce a purple protein.