Rams player Fred Gehrke painted the NFL's first logo helmet

John Riddell’s first helmet was adopted by college football teams in 1939

The early days of football were violent and there was little protection for players, especially their heads. When deaths became commonplace, John Riddell set out to invent a better way to protect football players. Eventually, the technology from Riddell’s helmets ended up on WWII battlefields.

See the evolution of Super Bowl logos and how the NFL refined its visual identity over time

Tracing Super Bowl logos from early, varied designs to today’s standardized look shows how the NFL adapted to shifting design trends, television demands, and brand strategy.

The NFL held its first draft of college players in 1936

The NFL draft is a three-day spectacle with wall-to-wall media coverage and months of speculation about who will go to number one. But it wasn't always like that. The early days of the draft were done on a chalkboard and created a need for professional scouting departments.

A new logo helped the NBA stay relevant in the '70s

In 1967, the American Basketball Association was formed, featuring a flashier style of offense. The competition caused player salaries to rise in both leagues. After watching Major League Baseball unveil its new logo, the NBA decided to use the same designer to create an iconic logo for the league. It debuted in 1971 and reignited basketball fans' interest.

The Rose Bowl was first played in 1902 and was the first postseason college football game

Held annually in Pasadena, California, the Rose Bowl is known as the “Granddaddy of Them All,” pairing top teams in a historic stadium and coinciding with the famed Rose Parade each New Year’s Day.

Raymond Pettibon designed Black Flag's iconic logo

Pettibon’s brother, Greg Ginn, was the guitarist for a new band in search of a logo. Pettibon delivered an image that would become one of the defining icons of punk: four black bars, meant to symbolize a waving flag.

The quarterback cadence is a unique quirk to the game of football

Only the offense knows when the ball will be snapped, giving the team with the ball the advantage. Common combinations of colors and numbers (like "blue 42") were codes for plays early in the sport, but are now used arbitrarily.

The first Super Bowl halftime show featured marching bands and two men on jetpacks

At Super Bowl I, the halftime show featured college marching bands, a rifle drill team, and two performers flying jetpacks, in an era before music stars and spectacle defined the break.

The first F1 sponsor was a cigarette brand

Early F1 cars were typically painted in the team’s national colors, but in 1968, Team Lotus replaced the British racing green with paint resembling their new sponsor, Imperial Tobacco. The sponsorship was a first in the sport and altered the visual and financial landscape of F1 forever.

The man behind the Preakness' iconic weathervane, which features every winner's name

Since 1988, Lawrence Jones has climbed into Pimlico's cherry picker to paint the Preakness winners' silks on its iconic weathervane—a tradition born in 1909. This America's Best Racing profiles Jones, a retired graphic artist, and how he has to meticulously paint the weathervane—even under challenging conditions. Learn the rich history of the event, and what happened to the weathervane after the 1966 fire.

The Sooner Schooner is Oklahoma’s signature touchdown celebration

Since 1964, Oklahoma’s ponies, Boomer and Sooner, have pulled the Sooner Schooner—a Conestoga wagon replica—onto the field after scores, celebrating the university’s pioneer heritage.

Touching Howard’s Rock is Clemson football’s iconic pregame ritual

Since the 1960s, Clemson players have rubbed Howard’s Rock—a rock that was gifted to Clemson by Death Valley, California—before running down the Hill into Memorial Stadium.

The Ramones' debut album went gold 38 years after it was released

The 1976 album from the influential New York band featured classic tracks like “Blitzkrieg Bop” and “Beat on the Brat.” That didn’t translate to sales, though, at least not for many decades: The album didn’t sell more than 500,000 copies (earning gold certification) until 2014.

Rob Gronkowski dented the Lombardi Trophy during the Patriots' celebration

After their victory in Super Bowl LII, Patriots' tight end Rob Gronkowski dented the trophy by using it as a baseball bat before throwing out the first pitch at Fenway Park. Team owner Robert Kraft decided not to repair the trophy.

'Ram’s Head, White Hollyhock—Hills' marked a shift in O’Keeffe’s life and work

After a severe drought in the 1930s killed many animals near her home, O’Keeffe started collecting and painting their skulls. Her new style was interpreted as surreal and even macabre by many, presenting a shocking turn from her lighthearted flower portraits.

Martin Luther is often cited as the first to decorate the Christmas tree—though the practice began decades earlier

Luther lore claims he may have been the first to link tree decorations to Jesus, as he used candles to symbolize the Nativity star. However, German bakers had adorned evergreens with apples and sweets as early as 1419 for Christmas Eve displays.

Robinson is among the league's greatest figures

Robinson won Rookie of the Year and played in the majors for 10 seasons, winning a World Series in 1955. He was inducted into the Hall of Fame in 1962. The Dodgers retired his number, 42, in 1972, and MLB retired it league-wide in 1997.

How Carolina's Luke Huechly dominated the NFL with his intellect

As a Carolina Panther for eight seasons, Huechly used his exceptional mind to study opponents and anticipate plays. As a linebacker, he consistently led the NFL in tackles and was named All-Pro almost every season.

How the Grammy Awards are made

The Grammy Awards aren’t just trophies—they’re handcrafted works of art. Since 1959, each Grammy has been meticulously made from a custom metal alloy called “grammium.” From its origins to the process behind every award, here’s a look at the craftsmanship behind music’s most prestigious honor.

A popular tag in World War II announced 'Kilroy was here'

The graffito appeared seemingly everywhere throughout the 1940s and followed a similar pattern: A man with an oversized nose peering over a ledge, with the phrase written below it. Scholars believe it was an American form of similar tags that appeared in Australia and England, making "Kilroy" a meme long before the word had entered the lexicon.

A Thomas Moran painting inspired Yellowstone National Park

The 1872 painting provided viewers with a more accurate sense of the park's majesty than black-and-white photographs could provide. The painting was included in a packet of materials presented to Congress, which was taken with Moran's image and designated Yellowstone the first national park.

One NHL team tosses salmon to its fans

Detroit Red Wings fans have thrown octopuses on the ice since 1952, and fans of other teams have tried their own hand at tossing things in the rink ever since. It's now become a calling card for the Seattle Kraken, whose fans nod to the city's Pike Place Market by tossing salmon onto the ice.

How Netflix's sound logo 'Tudum' was designed as a key sonic differentiator

The Netflix sound logo—called by the company "Tudum!"—debuted in 2015 and has become one of the world's most iconic sound symbols, designed to provoke anticipation. An immense amount of creative work went into designing this three-second sonic marker, which is heard daily worldwide by millions. Key players in its existence weigh in on its creation in this absorbing episode.

See the early concept art for 'Star Wars'

George Lucas asked artist Ralph McQuarrie to create reference images to help prospective producers understand his vision for the "Star Wars" universe, and drafted early versions of Darth Vader, Chewbacca, and other characters. You can check out a gallery featuring dozens of the images below.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Rockwell's first full-time magazine job was for Boys' Life

After graduating from the Art Students League of New York, Rockwell found work illustrating for Boys’ Life, the magazine of the Boy Scouts of America. He went on to create images for over 50 magazine covers and to design the organization’s annual calendars.

'Grand Canyon of the Yellowstone,' a work by American painter Thomas Moran, inspired Congress to establish Yellowstone National Park.

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

In 1939, baseball star Lou Gehrig delivered his inspirational 'Luckiest Man' speech after retiring due to the health condition that now bears his name.

The US first hosted the World Cup in 1994, a tournament that lives in soccer infamy for its poor planning and the murder of Colombian player Andres Escobar, who'd accidentally scored on his own net.

Graffiti dates back to at least ancient Pompeii, where citizens scrawled messages to one another on public walls

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

Power lines are dotted with large, brightly colored balls to improve the visibility of these thin wires to helicopters and small planes and help prevent potential crashes.

The Mona Lisa's celebrity status and repeated restorations have obscured what made the painting so revolutionary for its time

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

The first horror movie is believed to be George Méliès' 1986 short 'The Haunted Castle,' which pioneered the use of special effects

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

Elk Cloner, the first computer virus to spread in public, was written as a practical joke by Richard Skrenta, a Pittsburgh high school student.

Meet the 56 signers of the Declaration of Independence—most of whom didn't put pen to paper until August 2, 1776—and see their original signatures.

Legendary architect Frank Lloyd Wright designed the SC Johnson headquarters in Wisconsin, aiming to make a cathedral-like workplace

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

After 25 people used virtual reality headsets to practice flying with virtual wings—flapping their arms—their visual cortex responded to the wings almost as if they were real arms, treating them as body parts.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

Hear about the 250-year history of the United States Postal Service, complete with some of its strangest deliveries, important innovations, and the figures that made it an American institution.

Some coin denominations have ridges etched on their sides, partly to prevent counterfeiting, in a practice called 'reeding.'

One of the most famous portraits ever taken is 'Afghan Girl' (1984) by Steve McCurry, yet the subject Sharbat Gula went much of her life without being identified or benefitting from the image's success.

Tattoos remain visible on your skin thanks to immune cells called macrophages

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

After NASA's Voyager 1 captured Earth as a single pixel as it left the solar system in 1990, astronomer Carl Sagan used the image to reflect on humanity's fragility and the responsibility to protect 'the only world we've ever known.'

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.