Rockwell's first full-time magazine job was for Boys' Life

In the 1920s, Rockwell worked as a commercial illustrator

After getting his start at Boys’ Life, Rockwell began illustrating advertisements for products like Jell-O and Orange Crush. Below is one of Rockwell’s advertisements for Jell-O, from 1923.

Rockwell left the Saturday Evening Post and began creating more politically charged work

Rockwell left the magazine in 1963 and joined Look magazine, where he began depicting a more complex America than he had at the Post. His work at Look dealt with racial segregation and violence, and often made unambiguous statements about real events.

Rockwell left high school to become an artist

He began taking art classes at 14, while still in high school, but by 1910, he left traditional schooling to focus on his training at the National Academy of Design. He transferred to the Art Students League soon after to study under Thomas Fogarty, who taught him the particulars of commercial illustration, and George Bridgman, who was known for anatomically precise portraits.

Rockwell's Saturday Evening Post created an idealized American life

The Saturday Evening Post’s circulation exploded in the early 20th century, due in no small part to Rockwell’s iconic cover illustrations, which often portrayed idyllic portraits of American life from the not-so-distant past. This documentary explores how Rockwell’s covers played on national nostalgia, creating a vision of the country that grew to be associated with the American Dream.

Rockwell helped define the American Christmas

Rockwell painted 30 Christmas covers for the Saturday Evening Post. Drawing on his love of Charles Dickens’ “A Christmas Carol,” Rockwell placed the holiday’s unofficial traditions in an American context, with images of eager children, snow-covered small towns, and warm family meals.

Rockwell based many of his paintings on staged photographs

Rockwell’s work was often noted for its realism. His paintings' near-photographic precision was no accident. Early in his career, he painted from live models. Later, he’d conceived a scene, staged it, photographed it, and then used the photos as the foundation for his paintings.

David Bowie tried to hire Norman Rockwell for the cover of 'Young Americans'

The Thin White Duke thought the iconic artist, known for his classic Americana, would be the perfect artist for his campy 1975 album, “Young Americans.” Bowie called the Rockwell residence and made the request, but was told that Rockwell would need around six months to complete the painting, which Bowie felt was too long.

Norman Rockwell considered himself an 'illustrator' rather than a 'painter'

In this 1962 interview with folk singer Tom Glazer, Rockwell points to Pieter Bruegel's Peasant Dance hung on the wall in his office. "He was a great painter, one of the fine arts painters," he said. "See I'm not a fine arts painter, I'm an illustrator. I illustrate stories, do magazine covers. This is quite different from a painter."

Rockwell's 'Four Freedoms' raised millions for the US war effort

Rockwell initially pitched the "Four Freedoms" project to the US Ordnance Department, but was rejected. Rockwell's editor at the Saturday Evening Post, however, loved the idea and published the images across four consecutive issues. After they became a sensation, the Saturday Evening Post partnered with the US Department of the Treasury to send the paintings on a 16-date national tour, which raised $133M in war bonds and stamps. Meanwhile, the Office of War Information printed four million sets of the posters with "Buy War Bonds" emblazoned on them.

Norman Rockwell had a 21st-century resurgence

For decades, he was written off by the art world as a simplistic commercial artist, but critics began to reconsider Rockwell's work many years after his death. Arguably, the height of that resurgence came in 2011, when President Barack Obama hung "The Problem We All Live With" (on loan from the Norman Rockwell Museum) in the White House to mark the 50th anniversary of Ruby Bridges' desegregation walk.

Rockwell worked with psychoanalyst Erik Erikson

In 1953, the painter and his family moved to Stockbridge, Massachusetts, to be closer to the Austen Riggs Center, where his wife was undergoing treatment for alcoholism and depression. Rockwell began treatment, too, working with Erikson—famous for coining the term “identity crisis”—on his anxieties about his art.

Rockwell's 'Saying Grace' sold for $46M in 2013

The 1951 painting is classic Rockwell: an image designed for the cover of the Saturday Evening Post featuring a humble American family engaging in a traditional value. To date, it's the highest-grossing work in Rockwell's catalog. Its buyer? "Star Wars" director George Lucas.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Mid-century modern graphic designers like Milton Glaser and Eric Carle found success with children's books

Glaser was famous for creating the "I Heart NY" logo, the DC Comics logo, and an iconic Bob Dylan poster for CBS Records, but he naturally transitioned to illustrating children's books like "The Smallest Elephant in the World" and "If Apples had Teeth." Carle, author of "The Very Hungry Caterpillar" and "Brown Bear, Brown Bear, What Do You See?," began his career in advertising. Scholars say mid-century modern's preference for clean lines and bold colors was a natural fit for kids' books.

See the most iconic photos from four decades of LIFE magazine

Read the first (and only) issue of the magazine started by Langston Hughes, Zora Neale Hurston, and others

"Fire!!" was founded in New York in 1926 by Wallace Thurman, Zora Neale Hurston, Countee Cullen, Langston Hughes, and several other artists involved in the Harlem Renaissance. The publication was intended to flout the respectability of the middle-class Black tradition and instead engage with sometimes controversial ideas in a contemporary vernacular. The magazine's offices were, ironically, burned to the ground shortly after the first issue.

Roosevelt wrote a nationally syndicated newspaper column 6 days a week for 27 years

Roosevelt's My Day column was launched in late 1935 and ran nearly every day until shortly before her death in 1962. It began as an account of her daily life but grew into one of the most widely read opinion columns in the country, with 4 million readers at its peak.

Hear the story behind 11 iconic Super Bowl photos, told by the photographer who shot them

Sports Illustrated legend Walter Iooss Jr. revisits 11 unforgettable Super Bowl images—including Namath, Montana, and Taylor—explaining how light, access, and timing captured moments that defined the game’s visual history.

The iconic photo of the Wright brothers' first flight was the photographer’s first

Using a then-state-of-the-art Korona V, rescue member John T. Daniels was tasked with squeezing the device’s rubber bulb the moment the plane left the wooden track on the sand. The camera produced negatives on 5 by 7 sheets of glass.

Billboard began as an advertising industry magazine

The magazine was initially “devoted to the interests of advertisers, poster printers, bill posters, advertising agents & secretaries of fairs.” While it occasionally tracked music via sheet music, record, and jukebox sales through the 1930s, it added its first true top 10 singles chart in 1940.

The Rockefellers' family office expanded to become a multifamily office

The Rockefellers created the first known single-family office in the late 1800s but the firm has evolved since to serve many wealthy American families.

How the New Yorker went from poker game to powerhouse

After 100 years in print, the New Yorker is still going strong, publishing weekly issues featuring the best in long-form journalism, cultural criticism, and short fiction. This history of the magazine's founding and early years shows how its balance of high and lowbrow culture, along with a fortuitous game of poker, led to its longstanding success.

A legendary rock writer ranks the greatest girl group records

Greil Marcus is considered one of the greatest American rock writers of all time, providing a literary legitimacy to rock ‘n’ roll when it was still considered mere pop culture. This 1975 essay on the great girl group records is the perfect example, offering a thought-provoking analysis of the era’s definitive singles.

Matt Groening wrote the comic 'Life in Hell' before creating 'The Simpsons'

The strip began in 1977 as a self-published book featuring disturbing-looking rabbits navigating the indignities of life in Los Angeles, where Groening had recently moved. It was picked up by the Los Angeles Reader in 1980 and then syndicated by over 250 newspapers by 1986. Eventually, it caught the eye of James L Brooks, who was looking for a cartoonist to create sketches for "The Tracey Ullman Show" for Fox.

A teenage Dickens found work as a political journalist

Dickens found work as a reporter for the Mirror of Parliament, a weekly newspaper focused on the British legislature. After a few years, he moved to the Morning Chronicle, where he began producing his creative work. Professor John Drew, author of "Dickens, the Journalist," said that the writer "realized he could wield a much more direct, if not more glamorous kind of power, by using his position as a leading writer of fiction and a magazine editor."

He signed to Columbia Records in 1972

Springsteen had been performing solo at various venues, including some famous folk spots in Greenwich Village. Columbia executives saw this performance of “Growing Up”—which would later appear on his first album, “Greetings from Asbury Park, NJ”—and invited him to formally audition for the label before signing him.

Fabio's romance novel cover career, by the numbers

In the '70s, '80s, and '90s, the mononymous model Fabio could be found in grocery store aisles across the country, often holding a woman close to his bare chest. This list breaks down the numbers behind his rise to romance royalty, counting total appearances on covers (465), the number of times he was portrayed as a ghost (2), and all the way down to the estimated sales increase his appearance could offer a romance novel (50-60%).

The 19th-century painters of the Hudson River School were among the first American romantics, with portraits that displayed the natural beauty of the young country.

The first robot in literature may have been a 'mechanical man' in 1907's 'Ozma of Oz,' a book in L Frank Baum's 'Wizard of Oz' series.

In its famous catalog, Sears sold $600 DIY house kits from 1908 through the 1940s, resulting in an estimated 100,000 'Sears and Roebuck homes.'

Legendary architect Frank Lloyd Wright designed the SC Johnson headquarters in Wisconsin, aiming to make a cathedral-like workplace

Before writing 'Walden,' transcendentalist Henry David Thoreau nearly burned down his hometown with a campfire that grew out of control.

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Brian Wilson wrote the Beach Boys' 'Don't Worry Baby' for the Ronettes, but the legendary girl group rejected it.

The idea for the Federal Reserve was conceived in secret in 1910—with bankers donning duck hunt gear for disguise while traveling to a remote country club on Georgia's Jekyll Island

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

Watch a 1934 short film starring jazz legend Cab Calloway, a major figure in the Harlem Renaissance's music scene

In 1939, baseball star Lou Gehrig delivered his inspirational 'Luckiest Man' speech after retiring due to the health condition that now bears his name.

Elk Cloner, the first computer virus to spread in public, was written as a practical joke by Richard Skrenta, a Pittsburgh high school student.

SpongeBob exemplifies Aristotle's philosophy for living well because he understands that happiness doesn't come from external factors like money, recognition, or power.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

In 2025, four executives from large tech companies were given positions in the US Army Reserves—including Palantir Chief Technology Officer Shyam Sankar, which reinforced Palantir's ties with the US military and its role as a leading defense partner.

Salvador Dalí believed he was his own dead brother, who had died nine months before he was born

El Niño, Spanish for 'the boy,' was named after Jesus Christ because the phenomenon resembled the weather changes observed around Christmastime.

Objects can be 3D printed with light by projecting 2D computerized tomography (CT) scans onto rotating cylinders of resin, which solidify upon exposure.

The US first hosted the World Cup in 1994, a tournament that lives in soccer infamy for its poor planning and the murder of Colombian player Andres Escobar, who'd accidentally scored on his own net.