Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

Today’s kids would rather be YouTubers than astronauts

While the other children in your kindergarten class might have wanted to be firefighters or astronauts when they grew up, modern kids are different. Lego conducted a study that found children were more likely to say they wanted to be a YouTuber when they grew up than an astronaut.

A small fraction of creators make money on YouTube

YouTube has become one of the world's leading entertainment platforms almost entirely on the back of users who upload their own content. An estimated 3.7 million new videos get uploaded to YouTube each day, but only a small, very popular fraction are able to make money from their content.

Inside the life of a 13-year-old beauty influencer

Thirteen-year-old Evelyn started posting get-ready-with-me style videos the summer before she entered 7th grade. Pull back the curtain on how she rose to internet fame through cutting observations of her peers at school, and how platforms like TikTok have responded to those under 13 joining the creator economy.

YouTube brought endless content—and endless culture wars

How did YouTube grow from a startup in 2005, to a media powerhouse with more than 2.5 billion monthly logged-in users who watch more than 1 billion hours of video every day? That’s what this podcast interview with Bloomberg tech reporter Mark Bergen on NPR’s Fresh Air explores.

MrBeast is one of YouTube's biggest creators

Jimmy Donaldson always wanted to be an entrepreneur. His drive to succeed helped create the world's most successful YouTube channel through his media personality MrBeast. This in-depth interview with Steven Bartlett reveals the intimate details of Donaldson's experience as a big-time creator and more.

YouTube began as a quirky site invented by former PayPal employees

In February 2005, YouTube was launched by Steve Chen, Chad Hurley, and Jawed Karim. Their idea was to build a platform to support the convenient sharing of videos online, a relatively novel idea in the days of cable TV and early social media.

YouTube's recommendation algorithm relies on over 80 billion daily pieces of information

These signals include which videos a user has watched, searched for, and liked, as well as channel subscriptions and feedback selections, such as videos marked "not interested." Each user's viewing habits are compared with those of other users with similar habits, and this information is used to suggest additional content.

Understanding 'YouTube Face,' the platform's pervasive thumbnail style

It's an image that's rampant across the web's premier video platform: open mouths, astonished eyes. It looks cheesy and cheap, yet its practitioners are some of YouTube's most popular personalities. The Ringer's Nate Rogers digs into the history of the phenomenon to learn why it's had such staying power.

How the Discovery Channel was originally built for lifetime learners

Founder John Hendricks envisioned Discovery as a launchpad for educational content that was both informative and engaging. Since, the channel has spawned dozens of other channels, merged with major studios, and launched its own streaming platforms.

A guide to YouTube TV

In addition to giving users the ability to watch videos for free, supported by ads, YouTube also offers premium subscription products that include an ad-free version of YouTube—as well as YouTube TV, which lets viewers stream live TV channels over the internet. This CNET overview of YouTube TV explains what viewers get with the service, including which channels and networks, as well as a cloud DVR and the ability to cancel anytime.

Interest in the X Games is growing fast among younger teens

The 2025 X Games Salt Lake City delivered double-digit viewership growth—up 12% across ESPN platforms from 2024—with a 328% surge among 12- to 17-year-olds.

There's a college course teaching influencing 101

A class at Duke University called Building Global Audiences promises to teach students how to grow their social media followings, master the art of content creation, and, of course, eventually monetize it all. One writer took the class and wrote about what it was like to be a student.

One filmmaker turned an abandoned high school into a film studio

In 2017, Jeremy Garelick purchased a vacant school in Liverpool, New York, and turned it into a comedy production studio aimed at social media. The gambit has been successful, with the studio's two TikTok accounts earning over 1M combined followers.

The hypercompetitive world of becoming a K-pop star

K-pop, a global $8B industry, rose from its 1990s regional roots to worldwide fame thanks to hits like “Gangnam Style.” Trainees endure years of intense training in performance and media skills, with only 4% to 5% debuting.

In recent years a child anxiety expert has created and tested a novel phobia and anxiety treatment approach for children, focused on changing how parents respond to the fears.

In 2024, Meta launched an AI video generator to create or edit videos through prompts

The tool puts the Meta in direct competition with OpenAI and Google as more companies are investing billions of dollars to capitalize on the explosion of public interest in machine learning and generative media technologies.

Startup accelerators that include more training activities, such as pitch competitions, tend to have better long-term success rates

That's according to a new study from Wharton. Y-Combinator, perhaps the most famous startup accelerator, currently has 16 alumni companies trading on the public market. But not every entrepreneur who joins a startup accelerator makes it big.

The history of American summer camps

The modern summer camp was created in 1861 by a boarding school educator who wanted to teach his students military-grade self-sufficiency and discipline. Over the next century, the camp evolved, providing a solution for parents anxious about their kids' thin connections with nature and simplicity. This Atlas Obscura article traces the history from modest, independent operations to a sprawling seasonal industry.

Watch a Yale University psychologist explain his new supportive parenting anxiety therapy

Dr. Eli Leibowitz says that accommodating a child's fears and anxieties—say, sleeping on the floor next to them or submitting to their requests to repeatedly come tell them goodnight—can further their anxiety. Instead, parents should change how they approach fear to equip children to think they don't need parental rescue.

Authentic storytelling and audience awareness drive effective science communication

Bill Nye suggests that making people care about science requires limits on technical jargon, ensuring content is relatable to viewers, and injecting some comedy to help make the ideas stick. Having clear learning objectives can help educators stay on track and efficiently write content.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

A 19-month-old boy went viral for his natural drumming skills

A mother gifted her husband a drum set for Christmas, but was surprised to find their young child take a liking to the instrument. The musician couple noticed that over time the young boy taught himself proper form and how to keep up with the beat of the music. TikToks they filmed of their son went viral and amassed millions of views.

Why do people join cults?

This quick TED video dives into some of the social psychology behind membership in radical cults, including famous ones where members took their own lives.

Children are at increased risk of contracting swimmer's ear

Kids may be more likely to spend time at the pool so they have that water exposure. They also tend to have narrow ear canals, a prime location for water to get trapped. Frequently wearing earbuds or excessively trying to rid ears of earwax, however, can also increase the chances of painful swimmer's ear infections at any age.

In a survey of US Gen Z workers, 53% were freelancing for at least 40 hours per week

Overall, Gen Z has a pretty different attitude about work from previous generations, partly because of the economic hardship they’ve witnessed being born into the Great Recession and coming of age during the COVID-19 pandemic.

Turning 2D illustrations into 3D models with AR

Coloring books capture the imagination of children and provide them with one of their earliest opportunities for creative expression. This two-minute video shows an augmented reality coloring book app in which children color characters in a printed coloring book, their drawing is detected and tracked, and the video stream is augmented with an animated 3-D version of the character that is textured according to the child’s coloring.

Why South Korean women are having fewer babies

For decades, Asian countries have been combating dwindling birth rates by basically bribing families into having more children: offering government-subsidized housing, free IVF treatments, and even straight-up cash handouts. It hasn’t worked. In this BBC video, a TV producer, a cartoonist, and a private-school teacher explain their views on having children in 21st-century Korea.

Watch this video that uses Lego bricks to explain how venture capital works.

US housing costs have risen by roughly 175% between 1991 and 2026—but a growing number of Gen Zers are becoming homeowners anyway. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Watch how algorithms can be designed to train themselves and self-improve without human input, to the point where the optimized code is too complex for programmers to understand.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Astronauts have repaired genetic damage in space using CRISPR—a molecular tool that can make precise changes to DNA and is used in single-celled organisms to attack invasive viruses.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

See how fireworks are made and learn how metals like magnesium and copper are responsible for different colors.

Play the role of a student in a game where you try to navigate college and remain debt-free, selecting different income levels, high school experience, race, ethnicity, and more.

In 2009, the nation was gripped by the story of a missing young boy who was believed to be floating over Colorado in a homemade balloon, until it was revealed that he was at home the whole time.

About 2,000 US babies are born annually without some portion of their limbs, potentially leading to a lifetime of pricey prosthetics.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

In 2025, four executives from large tech companies were given positions in the US Army Reserves—including Palantir Chief Technology Officer Shyam Sankar, which reinforced Palantir's ties with the US military and its role as a leading defense partner.

SpongeBob exemplifies Aristotle's philosophy for living well because he understands that happiness doesn't come from external factors like money, recognition, or power.

Artificial coral reefs have been 3D printed from nontoxic, biodegradable terracotta clay, which coral polyps have used as a foundation for rebuilding marine ecosystems.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Bone marrow (soft tissue found inside certain bones) generates roughly 500 billion new blood cells each day

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

NBA superstar Victor Wembanyama spent the 2025 summer training with monks in central China to enhance his body and mind.

Prince's sexually explicit 1984 track 'Darling Nikki' attracted the ire of the Parents Music Resource Center, an advocacy group that inspired the Parental Advisory sticker, even though the song ends with a Christian message.

44% of Americans say they pray at least once a day—discover how your state's religiosity stacks up against the rest of the country.