Authentic storytelling and audience awareness drive effective science communication

How the NSF Public Understanding of Science program fueled science interest and literacy

To support STEM education at all levels and in all settings, the NSF has invested in public-facing science projects since 1957. These investments produced science education storytelling and entertainment programming, including "Bill Nye the Science Guy," "The Magic School Bus," and the "Flight of the Butterflies" and "Blue Whales" IMAX films.

Science communicator Bill Nye (1955 - ) on science

"Science is the key to our future, and if you don’t believe in science, then you’re holding everybody back."

Carl Sagan, the host of 'Cosmos,' gave Bill Nye advice on his future show

Originally wanting to lean into his engineering background to explain the workings of objects such as bicycles and bridges, Nye ran his idea past his former professor at a college reunion. Sagan told him that children resonated with pure science, not technology, altering the show's future topics.

Bill Nye made a course on the framework of scientific thinking and problem solving

The class focuses on developing and fostering critical thinking skills to evaluate the world and the accuracy of claims. Nye highlights how these skills can be applied to overcoming fear of the unknown and engineering creative, outside-the-box solutions to some of the world's biggest challenges, including climate change.

Watch every episode of 'Bill Nye the Science Guy'

Each features one scientific topic alongside demonstrations, fake commercials, a song parody with science-themed lyrics, and bloopers. Other segments include conversations with experts, exhibiting experiments that can be done at home, and trips to locations beyond "Nye Laboratories" to highlight real-world applications.

Winning a Steve Martin look-alike contest led Bill Nye to pursue comedy

Doing impressions helped Nye realize he enjoyed making people laugh, and he pursued stand-up and comedy writing gigs while working at Boeing after college. On October 3, 1986, he left his engineering job to pursue a full-time career in the entertainment industry.

Bill Nye believes a World War II-level mobilization is needed to end climate change

As part of his science advocacy efforts, Nye has argued that existing technologies, including electric vehicles and renewable energy, can already significantly reduce emissions. However, switching to these technologies requires a more expansive awareness of the problem and a greater sociopolitical willingness by policymakers and the general public.

How to write a great speech

Before walking onto a stage or booting up a Zoom meeting to deliver a speech or presentation, you have to know what story you want to tell. This story acts as a keystone, providing an ideological foundation on which the rest of the speech balances. This story should be bigger than the moment it's delivered, giving listeners the ability to connect to expressed concepts across time.

Explore a series of interdisciplinary explainers on climate science

From animations on the quantum mechanics of greenhouse gases to a photo essay on how scientists acquire climate data, this collection provides detailed explorations of how different branches of science have contributed to our understanding of climatology.

A conversation with David Attenborough about his work, from his narrative style to technology

Although he began working in television before owning a television set, gaining experience as a producer in the editing room helped Attenborough develop an insight into creating engaging content with less dialogue. Among the technologies pioneered during his career were stabilized cameras for aerial shots, infrared and microphotography, and waterproof electronics for underwater cameras.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

How 'vibes' factor into scientists' decisions about using certain units

Although there are absolute quantities from which units can be defined, such as the speed of light and the corresponding light year for distance, the usefulness of units comes from their ability to easily communicate values, rather than how fundamental their origins are. For example, while Kelvin measures absolute temperature, Celsius is scaled to the temperatures of boiling and freezing water, making them more practical for everyday usage.

How to read the news on TikTok

There's plenty of news on TikTok, but that doesn't mean it's all reliable. This guide, written by a communication technology professor, breaks down the ways the app's algorithm delivers news. It also covers how users can determine whether or not a story is factual or misleading. Most strikingly, the professor warns readers that if they didn't search for a TikTok video, then "it probably found you."

'(Kids) don't remember what you try to teach them. They remember what you are.'

- "Muppets" creator Jim Henson (1936-1990)

The internet has changed how fans understand wrestling

Maintaining the illusion of professional wrestling—or kayfabe—was once considered the most important aspect of running a successful promotion. That’s changed over time, with wrestling’s most serious fans growing as interested in the stories behind the scenes as they are in the matches taking place in the ring.

At its root, cringe comedy is about empathy

Cringe comedy has never been more popular, even if it's too uncomfortable for some people to bear. Sören Krach, a professor of psychiatry at Germany’s Lübeck University who coauthored a paper on cringe comedy, notes that, although it may seem cruel, at the core of watching cringe comedy is empathy.

Anthropic's staff philosopher discusses the importance of teaching ethics to AI

Amanda Askell's work focuses on the behavior and values reflected in Claude, the company's AI chatbot, and how its character can better align with how the "ideal person" would act in Claude's position. She also emphasizes the importance of humans being ethical in their interactions with current models, from which future ones will be built.

YouTube camps teach kids how to create content for the platform

YouTube Creators Camp in Katy, Texas, is just one example of a new camp aimed at teaching kids how to develop their own YouTube channels. This short documentary explores the camp and what its campers suggest makes for a successful piece of content.

The history of molecular gastronomy, from thickening yolks with alcohol to making art with food

Before understanding why they worked, humans used scientific principles, including designing solutions and analyzing outcomes, to develop preservation methods like curing meat and fermenting vegetables. By the 20th century, the application of industrialized food preparation to smaller kitchens set the stage for the subdiscipline of food science.

Taylor Swift's one-note melody increases her relatability

Despite music’s variety, a few musical elements have been scientifically proven to make a song compelling to listeners. Swift's one-note melody helps her songs mimic the cadence of speech, assisting in her storytelling and accessible image.

Tom Wolfe wrote a humorous account of the birth of New Journalism

Wolfe explains the style came from journalists attempting to make fact-based reporting read like a novel, arguing that traditional reporting left readers “bored to tears.” Instead of emphasizing an objective point of view, Wolfe favored detailed descriptions that established complex characters, painted interesting scenes, and shared dialogue.

Learn how your body is, scientifically, like a firework with its own slow, controlled burn

This NPR video makes clear that there are surprising similarities between how our bodies and fireworks function. Fireworks and our bodies are both packed with carbon atoms, and have controlled releases of energy that create heat—keeping the human body warm or fueling fireworks' heat, respectively. What's more, the human body even emits a tiny bit of light somewhat similar to fireworks—though it's not visible to the human eye.

The role stories play in mass economic trends like bitcoin, crashes

Economics is dominated by numbers, but stories play a huge role in the emotional shifts seen within macroeconomic trends. For example, bitcoin is not just a cost-benefit winner, but a compelling tale of decentralization and independence. This is a 20-minute summary of Nobel prize-winning economist Robert Shiller's "Narrative Economics."

The basics behind mRNA vaccines

In this video, Yale experts Saad Omer, MBBS, MPH, PhD; Onyema Ogbuagu, MBBCh; and Akiko Iwasaki, PhD, explain the science behind COVID-19 mRNA vaccines.

Learn how your body is, scientifically, like a firework with its own slow, controlled burn.

Why aren’t students reading?

It's not just anecdotal: Current students struggle to read longer texts and report lower reading levels for enjoyment than past generations. This brief explainer from the Chronicle of Higher Education diagnoses some of the possible causes (increased screen time and learning loss during the COVID-19 pandemic among them) along with how some educators are trying to correct the problem.

How to form lasting, healthier habits

James Clear's "Atomic Habits" is a bestselling book about making small, realistic changes to create healthier habits. This brief piece breaks down three key lessons from the book as well as four simple steps toward adopting its approach.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

After NASA's Voyager 1 captured Earth as a single pixel as it left the solar system in 1990, astronomer Carl Sagan used the image to reflect on humanity's fragility and the responsibility to protect 'the only world we've ever known.'

As of 2025, the most cited papers in science include a review of graphene, methods to improve image recognition, streamlining electron density calculations, and optimizing protein studies.

SpongeBob exemplifies Aristotle's philosophy for living well because he understands that happiness doesn't come from external factors like money, recognition, or power.

How the most famous Ebola book, The Hot Zone, which sold 3.5 million copies and was translated into 30 languages, got aspects of the disease so wrong.

Visualize how CRISPR-Cas9—a type of immune system used by single-celled organisms to attack invasive viruses—targets and makes precise changes to a gene's DNA.

Scientists can determine Earth's past climate conditions by analyzing air trapped in microscopic bubbles within ice cores—columns of compressed snow layers that build up over hundreds of thousands of years.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

Learn how to read a prospectus, the juicy document that any company must file with the SEC before going public.

Studies suggest when you sleep is as important as how much you get, and syncing with your circadian rhythms may lead to less fatigue and improved long-term health outcomes

Clever Hans was a 1900s horse that was believed to be able to solve math equations, tell time, and read and comprehend German, until a psychology student discovered how he got his answers.

When you complete a CAPTCHA on a website to prove you are human, you may be unknowingly training algorithms for self-driving cars, whose systems require training data to help identify crosswalks, bicycles, and other outdoor objects.

Chaos theory—informally known as the butterfly effect—is the reason why weather forecasts are presented with probabilities rather than certainties.

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

Fish populations in the Great Barrier Reef have increased after installing waterproof speakers on the ocean floor that played recordings of sounds from healthy coral reefs.

Some Pokémon have been named after real and fictional organisms, while some real-world species have been named after Pokémon, such as Chilicola charizard and Binburrum zapdos.

The Brothers Grimm were lawyers before they were storytellers, but became interested in fairy tales as they began investigating how rules and customs had been passed down through cultures.

Play the role of a student in a game where you try to navigate college and remain debt-free, selecting different income levels, high school experience, race, ethnicity, and more.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Doctors differentiate between a phobia and fear by asking patients whether their fear interferes with their day-to-day activities.

Pure water does not conduct electricity because this flow of energy requires the movement of charged particles, and water is a neutral molecule.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.