The internet has changed how fans understand wrestling

Wrestlers maintain the illusion of a fictional narrative through 'kayfabe'

Outsiders are often confused by wrestling fans’ emotional investment in predetermined matches. After all, how can you be invested in a scripted sport? That question misses a key component of fans' love for pro wrestling. They suspend their disbelief in the same way that readers of novels do.

In 1996, 'The Curtain Call' changed fans' understanding of wrestling

Maintaining kayfabe, or the fiction of the professional wrestling universe, was a long-held tradition in the industry. That changed in 1996, when four WWE wrestlers broke character after a match at Madison Square Garden in an event later dubbed "The Curtain Call." This podcast breaks down the historical aftershocks.

Its subculture has a litany of carny-inspired terms

Listening to wrestling superfans talk can feel like eavesdropping in a foreign country. That’s because much of the industry’s terminology comes from the carnival world, which was responsible for the rise of American professional wrestling in the early 20th century.

Wrestling terms you need to know

Wrestling may be scripted, but it’s built on its own vocabulary. From "babyfaces" and "heels" to "kayfabe" and "finishers," this explainer breaks down the key terms that shape what fans see in the ring—and what’s really going on behind the scenes.

Modern pro wrestling evolved from catch wrestling

Professional wrestling might be scripted, but its roots can be found in a competitive form that became popular in 19th-century England. Catch wrestling, or catch-as-catch-can, became popular among members of Lancashire’s working class. By the early 20th century, it was its own Olympic sport.

The internet has changed the definition of a cult classic

Cult classics were often established slowly over time, often through alternative outlets, like independent video and record stores, underground magazines, and tape trading. The internet has put those delivery methods on hyperdrive, helping to splinter the notion of a mainstream monoculture. The Ringer's Miles Surrey wonders whether anything can have a "cult following" if everything now exists outside the "mainstream."

Vince McMahon turned wrestling into a consolidated, national enterprise

In 1982, Vince McMahon purchased the World Wrestling Federation, which would later be renamed World Wrestling Entertainment, and quickly wiped out the WWE’s smaller regional promotions. By the late 1990s, he minted superstars like Chyna, Dwayne “The Rock” Johnson, and “Stone Cold” Steve Austin.

Wrestling's superstars are capable of electric 'promos'

One convention of pro wrestling is the “promo”—a televised interview that allows wrestlers to develop their personas and articulate their characters’ motivations. The “Macho Man” Randy Savage is arguably the best to ever cut a promo, with his gravelly voice, memorable catchphrases and hilarious non-sequiturs making for great television.

The Gold Dust Trio brought spectacle to wrestling

In the early 1900s, as wrestling gained in popularity on the carnival circuit, keeping the audience’s attention became an issue. The Gold Dust Trio—Billy Sandlow, Ed “The Strangler” Lewis, and Joseph “Toots” Mondt—revolutionized things by integrating boxing, theater, and Greco-Roman wrestling in a hybrid called “Slam Bang Western Style Wrestling.”

Reels have strongly influenced NASCAR’s social media strategy

With viewership and attendance tanking from 2008 to 2018, NASCAR knew it needed better marketing to reach the next generation of fans, so it designed a new social media and content creation strategy. Using these new methods, it achieved 27% follower growth in three years.

Fantasy sports have turned fans into 'second screen' consumers

The rise of smartphones made fantasy sports more accessible and contributed to a phenomenon called “second screen consumption,” where sports fans are not only watching a live broadcast but are simultaneously watching the statistics from that game play out in their fantasy matchup.

Some say soaps have been replaced by reality TV

Reality shows have much in common with soaps: massive melodrama, sweeping music cues, neverending plotlines, and a seemingly endless number of episodes. Some communications scholars suggest that’s why younger viewers are no longer interested in soap operas; reality programs provide the same content with the added appeal of being “real.”

Some attorneys are using true crime fans to their advantage

True crime fans are notorious for falling down rabbit holes. Now that passionate interest is being exploited by attorneys marshaling influencers to serve as informal public relations representatives, a trend that's blurring the lines between fan theories and reality.

If a publisher wants to sell fan fiction, they encourage writers to change key details

Historically, companies that publish popular fan fiction have their authors change a few details—like character names, settings, or other details—to avoid potential copyright violations. Many believe the risk is worth the reward, though the legality remains murky. (Some users may experience a paywall.)

How Japanese Anime became a global phenomenon

Anime's popularity was once confined to Japan, but the art form has attracted a global audience in the 2020s due in large part to its availability on streaming and increased watch times during the COVID-19 pandemic. This Hollywood Reporter article explains how other factors—including several influential celebrities who consider themselves anime aficionados—have made the genre an international sensation.

The dead internet theory suggests that mostly bots are interacting online

The dead internet theory proposes that bots create most online content. These bots are believed to create social media posts to boost engagement and increase advertising revenue. However, the accounts doing the liking and commenting are also believed to be bots. The theory suggests governments use bots to manipulate public opinion.

The trend of onstage mishaps

In the past few years, performers have seen a rise in onstage accidents. While artists are doing their jobs, they face risks of dangerous falls, flying objects, and audience aggression. This article aims to explain why this trend may be occurring and emphasizes the importance of concert-going etiquette and adequate security.

Authentic storytelling and audience awareness drive effective science communication

Bill Nye suggests that making people care about science requires limits on technical jargon, ensuring content is relatable to viewers, and injecting some comedy to help make the ideas stick. Having clear learning objectives can help educators stay on track and efficiently write content.

College football is deeply rooted in tradition on and off the field

From marching bands and fight songs to rivalries and pregame rituals, college football’s pageantry binds generations of fans—making tradition as much a part of the sport’s identity as the games themselves.

Some influencers are facing the dark side of being a public persona

From burnout to stalkers, a content creator’s life can quickly become complicated as their following grows. Women’s Health recently spoke with some creators about what they wish they’d known before they started their careers on social media.

Learn about Web3 and how it differs from past versions of the internet

Web3 is the idea of a new, decentralized internet built on blockchain technology. It aims to shift control from centralized entities like big tech companies to users through distributed ledgers and smart contracts. Key components include cryptocurrencies, NFTs, and decentralized autonomous organizations (DAOs) that operate without a central authority. Web3 promises more user privacy, ownership, and control over data and digital assets.

How Guinness World Records has pivoted to a publicity business

Now that Guinness World Records gets paid to host record-breaking events, is there a conflict of interest? Here's a look at the worldwide record keeping business's pivot toward publicity.

Technological breakthroughs are spurring innovations in the industry

What if you could see your tattoos before they’re embedded in your skin? Or take a virtual visit into a local studio to work out your nerves over a first tattoo? The industry is anticipating some big technological changes, from 3D designs to sci-fi upgrades to more precise tattoo guns.

The high-tech mechanisms of the Roman Colosseum

The Roman Colosseum is one of the most iconic amphitheaters in the world and still partially stands today. Aside from its sheer size, the arena was equipped with some of the most high-tech engineering from the classical world, including sophisticated lifts, a huge retractable awning, and an underground network of tunnels, elevators, and trapdoors.

'Special effects' have evolved alongside Hollywood

Since the early days of moviemaking, directors have played with perspective to create incredible effects on the screen. From Buster Keaton to contemporary CGI, this 30-minute documentary details the amazing evolution of Hollywood's special effects.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

Exploring the Larry Bird punch that almost changed March Madness

Watch how algorithms can be designed to train themselves and self-improve without human input, to the point where the optimized code is too complex for programmers to understand.

A century of Billboard issues documenting the evolution of popular music.

Dorothy's famous entrance into Oz in 'The Wizard of Oz' relied on analog tricks, including a body double and sepia-toned paint, as much as it did on technology

The Brothers Grimm were lawyers before they were storytellers, but became interested in fairy tales as they began investigating how rules and customs had been passed down through cultures.

The power and influence of the American presidency have expanded significantly over time—far beyond what the founders envisioned.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

Tattoos remain visible on your skin thanks to immune cells called macrophages

Graffiti dates back to at least ancient Pompeii, where citizens scrawled messages to one another on public walls

How the most famous Ebola book, The Hot Zone, which sold 3.5 million copies and was translated into 30 languages, got aspects of the disease so wrong.

Fish populations in the Great Barrier Reef have increased after installing waterproof speakers on the ocean floor that played recordings of sounds from healthy coral reefs.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

According to the physics of black holes, our 4D reality may be a hologram—a projection of information coded on a 2D surface on the edge of the universe.

In recent years a child anxiety expert has created and tested a novel phobia and anxiety treatment approach for children, focused on changing how parents respond to the fears.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Chaos theory—informally known as the butterfly effect—is the reason why weather forecasts are presented with probabilities rather than certainties.

How fusion—which releases energy when two lighter atoms combine to form a heavier atom—differs from fission

The price of gas is a composite made up of several different factors, with the federal gas tax making up less than 20% of what drivers pay at the pump.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.