March Madness

Overview

"March Madness" is the well-known name for the NCAA's annual Division I basketball tournaments, which determine men's and women's national champions through a 68-team, single-elimination format. Automatic bids go to 31 conference winners, while 37 at-large selections fill the field. The high-stakes structure—where smaller "Cinderella" schools can upset powerhouses—drives huge viewership and revenue; TV and marketing rights account for roughly two-thirds of the NCAA's $1.4B income in fiscal 2024.

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