The National Basketball Association is the highest-level professional basketball league in North America. Today, every NBA franchise is worth at least $1B.
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From humble beginnings in 1891, basketball transformed into the global juggernaut we know today. The NBA, established in 1949 and later revitalized by Commissioner David Stern in the 1980s, became a model for sports branding, player marketing, and international expansion.
The teams are divided into two conferences, the Eastern and Western, each playing 82 games from mid-October to mid-April. Conference champions meet in the NBA Finals each year in late May or June to crown a league champion.
When Dr. James Naismith hung two peach baskets at either end of a Springfield College gymnasium, he was just looking to keep the school’s athletes occupied and safe during harsh New England winters, but the game he created would quickly turn out to be a national sensation.
When the first basketball landed in a peach basket in 1891, it didn't look like the leather Wilson ball you see on today's NBA courts. The basketball evolved from the nondribbling days, when a hand-sewn ball with stitching like a football was used.
Before Michael Jordan and the Air Jordans became the iconic shoe of the league, Chuck Taylor high tops were considered the best basketball sneaks. Need proof? The 1936 US Olympic team wore matching Converse.
The 1960s was a decade dominated by the Boston Celtics. They won nine championships in the decade and 11 titles in 13 seasons between 1957 and 1969, propelled by their coach and general manager "Red" Auerbach" and center Bill Russell.
Japanese-American Wataru "Wat" Misaka was a star basketball player for the University of Utah, claiming championships in 1944 and 1947 after serving during World War II. After stellar performances at Madison Square Garden, the New York Knicks drafted him.
In 1967, the American Basketball Association was formed, featuring a flashier style of offense. The competition caused player salaries to rise in both leagues. After watching Major League Baseball unveil its new logo, the NBA decided to use the same designer to create an iconic logo for the league. It debuted in 1971 and reignited basketball fans' interest.
When David Stern took over as commissioner in 1984, he watched multiple teams lose on purpose to get the top pick in a stellar draft class. The next season, Stern changed the process to a lottery, where every nonplayoff team has an equal chance at the first pick.
In 1987, he started shipping VHS tapes of games to state-run TV stations in China, and opened an NBA office there by 1992. Today, China is the league’s second-largest market.
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