National Basketball Association

Overview

The National Basketball Association is the highest-level professional basketball league in North America. Today, every NBA franchise is worth at least $1B.

Basketball was invented in 1891 by Dr. James Naismith, who hung two peach baskets at either end of a gym. By 1895, the new sport was on college campuses and became an Olympic sport in 1936. The Basketball Association of America was formed in 1946 and merged with the National Basketball League in 1949, creating today’s NBA.

In 1987, commissioner David Stern started shipping VHS tapes of games to state-run TV stations in China and opened an NBA office there by 1992. When the Olympics allowed professional basketball players to participate in the 1992 Games, Stern used the opportunity to showcase the NBA. The 1992 “Dream Team” won gold and is considered the greatest team ever assembled, helping turn the NBA into an international product.

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