Some influencers are facing the dark side of being a public persona

Influencers try to make money off posts—but that's not always the case for creators

The words “influencer” and “creator” are used interchangeably to describe someone who posts consistent content to a significant number of followers on at least one social media platform. But the difference between the two is important. Especially to marketers seeking to tap social media stars to promote products and services.

Inside the life of a 13-year-old beauty influencer

Thirteen-year-old Evelyn started posting get-ready-with-me style videos the summer before she entered 7th grade. Pull back the curtain on how she rose to internet fame through cutting observations of her peers at school, and how platforms like TikTok have responded to those under 13 joining the creator economy.

Therapy & intimacy in the age of Twitch.

There are thousands of people streaming for single digit audiences. We asked them what it’s like, and the steps they’ve taken to grow their audiences.

Hank Green on the problem with being a creator

YouTuber Hank Green takes over The Financial Diet's platform to talk about the creator economy. He walks the audience through the financial decisions involved when making content. He also describes brand deals, and who actually owns the content posted on social media platforms—the creator or the platform itself?

Surviving the crash: a personal story of burnout

Jennifer Moss founded a tech company, had a baby in the middle of the start-up process, and crashed after months of rising exhaustion and disconnection from a career she once felt passionate about. She shared her story of burnout and the techniques she used to turn her life around and repair her relationships in this piece.

Many of the 2010s girlboss-era founders experienced a public fall from grace in 2020

In the 2010s, dozens of female founders were celebrated on the covers of business magazines like Inc. for their recent startup success, from Emily Weiss’s Glossier makeup brand to Steph Korey’s Away luggage company. But many of these companies were also the subject of large takedown articles around the year 2020.

Today's money-making influencers might not have existed without the 'mommy bloggers'

"Mommy bloggers" chronicled the realities of their lives with kids on blogs in the early 2000s. Many eventually made some serious ad dollars too.

Ruby Franke is an influencer serving time in jail for child abuse

The story of this parenting influencer is perhaps one of the darkest stories to come out of the creator economy. Ruby Franke previously ran a YouTube channel with millions of followers where she made money by monetizing her controversial parenting advice. Now she’s serving jail time for child abuse.

How to help teens balance social media use and mental healthcare

While initially alluring, excessive social media use is proven to lead to increased feelings of isolation, mental health declines, increased stress, and general dissatisfaction among teens. Conducting digital audits to track screen time, adding friction (or obstacles) to app usage to reduce mindless scrolling, and investing time in offline activities and hobbies may help.

'Burners' say their time spent at Burning Man changed their life

A first-hand account from habitual burner Theresa Christine gives insight into the unique festival offering endless art, entertainment, parties, and genuine interactions with strangers.

Support groups may not be private and can suddenly change focus

Sexual assault survivors that had gathered on a Facebook support group were shocked when administrators suddenly changed the group into one for sharing erotica. Its members were trolled, and ultimately, it was unclear whether its creators had planned for this shocking shift or if the group had been hacked. (Some users may encounter a paywall.)

Fame can trigger addictive, drug-like highs in the brain

Differences in the type of fame, such as movie stardom, sports, and internet virality, can produce varying degrees of dependence on individuals based on their age and background. Some individuals—particularly children—can develop drug-seeking behavior as they pursue continuous dopamine spikes if they lack an existing sense of fulfillment from elsewhere.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

Chefs face intense pressure to maintain Michelin stars

Explore the pressure pursuing a star puts on chefs—sometimes at the expense of their mental health, and social media's impact on the culinary landscape. A conversation with Nick Kokonas, co-owner of the three-starred Alinea in Chicago, gets into the ways Michelin’s rankings affect business.

Deepfake videos impersonating real doctors are spreading false medical advice

More than 100 videos, found primarily on Instagram and TikTok in August 2025, promoted products related to beauty, wellness and weight loss. While TikTok removed 94% of content violating its policies on AI-generated content, these deepfakes were watched and shared before removal, undermining public trust in medicine.

People are making careers out of playing claw machines

As it turns out, winning at a claw machine arcade game over and over again makes for great social media content. Influencers like Erik Kane are taking advantage of this—and making money off of it, too.

True crime fans can derail lives with misguided accusations

In the wake of four stabbing deaths at the University of Idaho in November 2023, online sleuths, without any supporting evidence, were quick to point accusatory fingers at potential perpetrators. Poring over news reports, social media pages, and internet interactions can reveal viable information that can help solve crimes. Such (sometimes monetizable) behavior can also easily give rise to rumors and threats while impeding official investigations.(Some readers may experience a paywall.)

All kinds of people follow the FIRE movement

Amy X. Wang, the assistant managing editor of The New York Times Magazine, looked at the people behind the growing FIRE movement in a recent podcast episode.

Wedding photographers and other vendors have tailored their services to social media in recent years

In this podcast interview with Xochitl Gonzalez—a former luxury wedding planner who wrote the viral The Fake Poor Bride article in 2023—you'll learn a lot about how the wedding-industrial complex has evolved over the past few years and how modern additions, such as the rise of wedding styling services for "wedding weeks," have driven costs up.

Watch actress Kristen Bell discuss her challenges with depression and anxiety

Bell describes how depression can make it difficult to celebrate good news, and how decision fatigue can make simple decisions feel Herculean. She reveals how she wishes she'd discussed these struggles publicly earlier in her career.

The career risk of being a people-pleaser

While people-pleasers tend to be kind and thoughtful, researchers say they are at risk of burnout at work because they are unable to set boundaries and disregard their own feelings when asked to complete a task. Read this brief, helpful article on the signs of people-pleasing and how to overcome the tendency.

The consequences of dating as a K-pop idol

Seunghan, a star from the boy band RIIZE, experienced intense backlash for leaked photos of him kissing a woman when he was a trainee. Many fans were outraged by the images and found his behavior to be against their expectations of a wholesome K-pop idol. This article provides details about this case and gives other examples of idols who experienced a fallout with fans for having personal relationships.

Peloton's success is partly due to users' relationships with instructors

Despite Peloton's online model, most users feel a deep connection with the instructors and have created community groups around their shared identities (like being a mom or a lawyer). The relationship users have with their instructors has fueled consistent engagement and paved the way for instructors to take on personal brand deals. (Some users may experience a paywall.)

An inside look at what it's like to be a consultant

This video explains the basics of consulting, as well as what it's actually like to be a consultant—from the lifestyle and hours to compensation.

Ten writers and thinkers on what growing older actually requires of us

The Marginalian's Maria Popova curates a collection arguing our culture has learned to dread aging while forgetting it is a privilege, and that the antidote is sustaining passions strong enough to keep us from turning inward. Voices include Simone de Beauvoir, Joan Didion, Pablo Casals, and Kahlil Gibran.

Expert predictions on the metaverse

Experts are split about the likely evolution of a truly immersive metaverse. Many worry current online problems may be magnified if Web3 development is led by those who built today’s dominant web platforms.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Telehealth demand for GLP-1s for weight loss is booming as consumers seek easier access.

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Learn how your body is, scientifically, like a firework with its own slow, controlled burn.

See 33 images that became central to huge scandals, including a young Charles and Camilla, Michael Jackson's baby on a hotel balcony, and Hugh Grant's mugshot.

Doctors differentiate between a phobia and fear by asking patients whether their fear interferes with their day-to-day activities.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Use this calculator to find the dollar value of your mental load, from meal planning to coordinating after-school care for your children.

The hormonal disorder PCOS was renamed PMOS in 2026, a move designed to improve care and research by shifting the focus to the hormonal causes of this condition that affects 1 in 8 women.

American short story writer Flannery O'Connor raised 40 peacocks, which became potent symbols for her fiction's elegant violence

In 2018, 26-year-old missionary John Allen Chau was killed by tribesmen after attempting to reach and evangelize on India's isolated North Sentinel Island

Existentialist writer Jean-Paul Sartre coined the famous phrase 'Hell is—other people' in his play 'No Exit'

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

An investigation suggests a Scottish island became awash in forever chemicals via seafoam and seaspray—raising questions about what that means for the safety of other coastal areas.

The Dracula character, now seen as the vampire archetype, was inspired by a seafood-induced nightmare its creator experienced.

Cultural norms about how to handle the bodies of loved ones in communities in West Africa have hampered Ebola responses.

The power and influence of the American presidency have expanded significantly over time—far beyond what the founders envisioned.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Graffiti dates back to at least ancient Pompeii, where citizens scrawled messages to one another on public walls