People are making careers out of playing claw machines

The creator economy, explained

Many brands pay influencers to advertise their products or services on social media. Platforms such as YouTube, Substack, and Twitch also provide revenue-sharing opportunities for their top creators. Known as the creator economy, it's a system driven by individuals who produce online content for audiences that can be monetized.

'Instagram traps' are changing art museums

In the creator economy era, it feels like anyone has the potential to become an influencer—if they can just capture the right content. Naturally, some places are better suited for an Instagram photo than others. Museums-turned-photo-backdrops (think: the Museum of Ice Cream) are the best of the best.

Some attorneys are using true crime fans to their advantage

True crime fans are notorious for falling down rabbit holes. Now that passionate interest is being exploited by attorneys marshaling influencers to serve as informal public relations representatives, a trend that's blurring the lines between fan theories and reality.

A vending machine run with Anthropic's AI went out of business after it was convinced to give away items for free and sell a video game console.

Frictionless online gambling platforms accelerate compulsive behavior

As of late 2025, as much as 95% of bets are placed online, where "always on" betting and a variety of formats, such as prop bets and parlays, encourage users to keep participating. Experts warn that the normalization of gambling through advertisements also reduces the perceived danger of addictive gambling.

Carnivals and circuses helped create professional wrestling

Catch wrestling became a fixture of American carnivals, which rose in popularity in the early 20th century. Carnival workers began fixing matches to reduce injuries and earn money from ignorant fans, whom they called "marks."

A vending machine run with Anthropic's AI went out of business after it was convinced to give away items for free and sell a video game console.

Malware has transitioned from notoriety-driven to profit- and data-driven

Many of the first researchers and hobbyists who created viruses and worms showed a natural curiosity in experimenting with and designing such software to make a name for themselves and advance the field of computer science. In the future, AI-augmented malware may adapt in real-time or design enhanced cryptojackers, infostealers, and ransomware for cybercriminals.

Cardboard thieves are making millions

The global market for recycled cardboard is worth billions of dollars—and it's attracting criminals. Specifically, people are making a fortune from taking used cardboard that's been left outside to be recycled, then proceeding to sell it. As a result, legitimate recycling firms and local authorities are missing out on millions. Learn more here.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

TikTok is changing the building trades

Plumbers, welders, and general contractors are meeting their customers on TikTok. This article delves into the growing group of tradespeople documenting their work (and advertising their services) on the popular app. The profiled workers are convinced this is the new way to sustain a life in the trades.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

One man lost roughly $100K to a con artist—then turned it into a business

The victim of the con now helps other victims of similar crimes. He's also written a book and hosts a podcast on the subject.

Reels have strongly influenced NASCAR’s social media strategy

With viewership and attendance tanking from 2008 to 2018, NASCAR knew it needed better marketing to reach the next generation of fans, so it designed a new social media and content creation strategy. Using these new methods, it achieved 27% follower growth in three years.

The case that willfully being 'cringe' can be antisocial

While noting the prevalence of "cringe" in recent media discourse, the author argues that willfully engaging in cringe behaviors—an overzealous earnestness or awkward rupture of social norms, in many cases—is selfish and forces others to experience discomfort. The essay offers an interesting meditation on how artists often explore cringe as a concept to critique social norms, while others who encourage people to "embrace cringe" are promoting individual freedom over relational harmony.

The hypercompetitive world of becoming a K-pop star

K-pop, a global $8B industry, rose from its 1990s regional roots to worldwide fame thanks to hits like “Gangnam Style.” Trainees endure years of intense training in performance and media skills, with only 4% to 5% debuting.

A 19-month-old boy went viral for his natural drumming skills

A mother gifted her husband a drum set for Christmas, but was surprised to find their young child take a liking to the instrument. The musician couple noticed that over time the young boy taught himself proper form and how to keep up with the beat of the music. TikToks they filmed of their son went viral and amassed millions of views.

Does winning a Cannes Lion matter?

It’s easy to become cynical about awards, but a study shows winning at Cannes Lions financially benefits agencies. Of course, snagging an award also helps boost creatives' egos.

Indoor rock climbing gyms have doubled in a decade in the US

The business saw a jump in growth amid low real estate costs after the 2008 Great Recession. The sport's culture has shifted from serving misfit loners to more family-friendly spots.

The history of March Madness brackets

Every spring, millions of Americans fill out their March Madness brackets in hopes of picking the winner. But where did this annual tradition start? This CBS News article tells the story of how a bar in Staten Island started a $10 pool with 88 participants in 1977, and grew it into a $1.5 million contest that ended up getting shut down by the IRS.

A deep dive on everything you need to know about virtual reality

In the wake of Facebook’s purchase of Oculus VR, can the revolutionary technology triumph anew? These interactive articles chart the rise and fall — and rise again — of VR.

Grinding is a body modification subculture focused technological implants

Grinders seek to increase the intensity and range of body modifications to push "beyond the human norm." The movement's roots stretch back to 1998 when cybernetics professor Kevin Warwick installed an RFID chip in his arm that granted him control over external electronics and became, arguably, the world's first cyborg.

Video games are helping to preserve cultural heritage sites, further archaeological study

When Carmen Sandiego swept onto the video game scene in 1985, the deluxe version of the game included historic photographs from National Geographic and music from the Smithsonian. Read this article to learn about the overlap between gaming and ancient architecture.

How Guinness World Records has pivoted to a publicity business

Now that Guinness World Records gets paid to host record-breaking events, is there a conflict of interest? Here's a look at the worldwide record keeping business's pivot toward publicity.

Hikaru Nakamura became a chess star both on the board and online

A five-time US champion, Hikaru Nakamura helped chess expand its popularity through streaming. His Twitch and YouTube audiences number in the millions, drawing younger fans and fueling the game’s surge in popularity worldwide.

GameStop stock began a meteoric rise in January 2021, rallying from a low of $2.57 to as high as $438 when Keith Gill helped mobilize retail investors to drive prices higher

Keith Gill was a financial advisor who posted on social media under usernames including "Roaring Kitty." Backing from Chewy founder Ryan Cohen, who became GameStop's CEO, took things up a notch.

Watch this octopus win every single Escape Room challenge

Octopuses are famously intelligent, solitary creatures covered in hundreds of chemical-sensing suckers. They're also pretty fascinating pets, and even enjoy playing. The crew at OctoLab put one of its more playful mollusks into four different Escape Room-like cages to see how long it would take for it to escape. Watch this video to see the brilliant, if a bit unsettling, methods the animal uses.

The squeegee kids of Baltimore

For decades in Baltimore, youth looking to earn some money have waited at high-traffic intersections to offer quick windshield washes for a fee. While some drivers find it encouraging, a positive way to spend time, others get annoyed, resentful, or...

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

After 25 people used virtual reality headsets to practice flying with virtual wings—flapping their arms—their visual cortex responded to the wings almost as if they were real arms, treating them as body parts.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

Play the role of a student in a game where you try to navigate college and remain debt-free, selecting different income levels, high school experience, race, ethnicity, and more.

Watch this video that uses Lego bricks to explain how venture capital works.

Exploring the Larry Bird punch that almost changed March Madness

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

SpongeBob exemplifies Aristotle's philosophy for living well because he understands that happiness doesn't come from external factors like money, recognition, or power.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Hedge funds, the private investment firms that trade a wide swath of financial assets, make money by imposing steep fees on investors and from the fund's investment performance.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

See images of medical cases of firework injuries shared on this 'Instagram for doctors.' (Warning: Graphic content)

Some Pokémon have been named after real and fictional organisms, while some real-world species have been named after Pokémon, such as Chilicola charizard and Binburrum zapdos.

Explore chaos in this simulation of two double pendulums, where small differences in the release angles produce wildly different outcomes.

Watch how deep-sea mining equipment collects and processes polymetallic nodules—metal-rich, potato-shaped rocks—from the ocean floor and creates environmentally damaging plumes of sediments.

Indefinite cloning of some endangered species may not sustain their longevity because cloning success rates decrease as genetic mutations accumulate.

The Dracula character, now seen as the vampire archetype, was inspired by a seafood-induced nightmare its creator experienced.

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

Poison ivy is in the same family as mangoes, cashews, and pistachios—and they all produce oily urushiol in their raw, unprocessed state—but they are typically prepared in ways to avoid causing human discomfort.