'Instagram traps' are changing art museums

Pictures of paintings: a virtual art museum

If you can't get to the art museum, maybe try bringing the art museum to you. This independent project presents photographs of select classic, public-domain paintings in an interactive format so you can get the full museum effect from home. Note:...

Museums are updating their approach to wall texts amid 8-second-long attention spans

The explanatory text found next to art in museums has long been integral to the exhibit experience, helping provide context for artists, the piece, and cultural movements. Some institutions are removing the texts to allow visitors to interpret the pieces unaided; others are seeking to optimize length or recruit a variety of perspectives—called "labelists"—to offer less authoritative context for the pieces.

Influencers have changed what music festivals look like

One major criticism of Coachella is that it's a playground for ultrarich people, with celebrities and influencers posing for selfies at a polo club. This article dissects the legitimacy of that stereotype and argues that the backlash to it has altered the festival's cultural standing.

Influencers try to make money off posts—but that's not always the case for creators

The words “influencer” and “creator” are used interchangeably to describe someone who posts consistent content to a significant number of followers on at least one social media platform. But the difference between the two is important. Especially to marketers seeking to tap social media stars to promote products and services.

The rise of the museum gift shop

While museum gift shops are commonplace now, they weren’t when the Met opened in 1870. Nevertheless, the museum was one of the first to offer copies of several of their paintings for visitors to display in their own homes. Read about how the museum gift shop has evolved and how they decide what to carry with this look behind the scenes from Artsy.

Abandoned malls prompt 'liminal' vibes of being stuck in time

A Toronto-area tour of empty malls brings participants face-to-face with the past. Part nostalgia, part archaeology, this meditation on the "liminal" spaces of a bygone era provokes eerie reflections on our relationship to time and place.

People are making careers out of playing claw machines

As it turns out, winning at a claw machine arcade game over and over again makes for great social media content. Influencers like Erik Kane are taking advantage of this—and making money off of it, too.

Machu Picchu, sacred backdrop for your dating app pic

Anyone who’s been on Tinder or Hinge in the last decade has noticed it: the obligatory Machu Picchu selfie, almost as ubiquitous as those photos of men posing with a fresh-caught fish. How did Machu Picchu, of all places, become a dating-app cliche? This satirical essay from McSweeney’s doesn’t answer that question, but has a great time poking fun at it.

Critics argue social media made 'foodie' culture increasingly superficial

For 40 years, being a "foodie" meant possessing knowledge and expertise about ingredients, restaurants, and flavors. Now, the author argues, being a foodie has more to do with documenting aesthetically pleasing meals than critical consumption. She argues for increased attention toward the complex systems that bring food to our tables.

How memes create in-groups

Memes can hop offline, inspiring IRL events ranging from planking to shootings. By nature, memes contribute to the formation of in-groups, ones who are privy to meanings that escape content moderators who don't necessarily recognize what's hidden within layers of references.

The AI that creates any picture you want and how it works

Since January 2021, advances in AI research produced a plethora of deep-learning models capable of generating original images from simple text prompts. Researchers at OpenAI, Google, Facebook, and others have developed yet to be released text-to-image tools, and similar models have proliferated online. This video is a primer on how we got here, how the technology works, and its implications.

A Canadian tourism campaign turns every whale sighting—including ones from decades ago—into a live, crowdsourced migration biography

Humpback flukes (or tails) are as individually distinct as fingerprints, which means a single photo is enough to match a whale to its full sighting history. Every upload adds a chapter (the database goes back to the 1970s) and the site uses AI to render that data as narrative, not just data.

Meta's acquisition strategy for Instagram and WhatsApp led to a 5-year-long antitrust lawsuit

In 2020, the Federal Trade Commission sued Meta as part of the agency's efforts to rein in big tech companies. The FTC alleged that Meta overpaid for Instagram and WhatsApp in a "buy or bury" strategy to gain access to those companies' talent and diminish competition. In 2025, a federal judge sided with Meta, citing intense change in the social media landscape.

At their peak, some believed NFT royalties could create a new income source for artists

Non-fungible tokens’ role in the art world is evolving with experiments such as automated NFT royalties that generate income when an NFT is resold.

A mother goes viral for sharing tips for making her home a "hang out" spot for her son and his friends

A mom shared an Instagram reel of her college-aged son and friends hanging out and playing cards in her dining room. She wrote a note explaining how she helped make this happened, and provided tips to other parents hoping to keep their children visiting home for a long time. She encouraged parents to keep snacks in the house, say yes when their kids asked to hang with friends, and to be okay with a bit of a mess, among other things.

Pop art brought 'low culture' to the fine art world

Pop art’s embrace of kitsch American pop culture furthered a centuries-long tradition of the visual arts during the second half of the 20th century. Its most famous exemplars, including Andy Warhol, were heirs to a vast tradition they sought to transcend and upend.

Why romantasy is so popular on social media

Much of romantasy's success is thanks to social media, especially TikTok, where posts tagged as #BookTok or #Romantasy often propel titles to mainstream popularity. This deep dive into the trend interviews fans and marketers to explain why the genre's steamy content does so well online.

The dark side of museum collections

Using the example of a sacred Nepali religious object that was stolen from a village in the 1980s and which later appeared in the Met’s collection, this article looks at the controversies that have swirled around some of the museum’s pieces. In addition to the Nepali statue, the piece outlines decades of questionable collection practices––some of which are clear-cut cases of theft.

How Lucia Moholy's photography captured the Bauhaus aesthetic

The photographer was one of the few affiliated with the school who photographed its locations, documenting the modern style long after the Nazis had driven its artists from Germany. This podcast episode explores why she went uncredited for so many years.

'Behind the Gare St. Lazare' (1932) famously froze a moment of spontaneity

Henri Cartier-Bresson's photo of a man jumping over a puddle inspired generations of future street photographers. Cartier-Bresson was known for capturing "decisive moments," as he called them.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

The spooky images of Victorian mothers hiding as their babies posed

Taking pictures of your kids is a huge headache now, but it was even harder for mothers in the Victorian era, when camera technology made posing for photographs difficult. These weird photos will show you how these mothers got their kids to sit...

How Guinness became a social media trend

In early 2024, an unexpected meme emerged on Instagram and TikTok: "splitting the G," where Guinness drinkers would attempt to take a first sip big enough to leave the remaining beer perfectly aligned with the middle of the "G" on a Guinness pint glass. This Vinepair article explores where the trend came from and how it took off.

Can anything be performance art?

When you see someone slathering themselves in maple syrup or sitting silently in the corner of a gallery surrounded by yogurt containers, it’s easy to wonder whether there’s anything that can’t be considered performance art. This Artsy piece speaks to various performance artists and attempts to define some guardrails for the medium. The main takeaway? Intention and interpretation are what separate real performance art from people who are just covered in syrup.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

The best places to visit in 2024

Stargaze from moonscape deserts, or absorb high-design in a rising city. Peruse Conde Nast's annual look forward to travel destinations and dream up your next big trip.

Many journalists are shying away from sharing mug shots when reporting crime

News outlets used to cover crime with mug shots of the accused. Some outlets even published mug shot photo galleries, collections of easily acquired content that drove clicks and, hopefully, advertising dollars. However, this practice has fallen out of favor as journalists question the lasting impact of immortalizing mug shots of accused perpetrators, at least some of whom are ultimately cleared of the alleged crime.

See the most iconic photos from four decades of LIFE magazine

See these 16 pieces of art evoking phobias of snakes, flying, spiders, and more. 

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

Graffiti dates back to at least ancient Pompeii, where citizens scrawled messages to one another on public walls

See images of medical cases of firework injuries shared on this 'Instagram for doctors.' (Warning: Graphic content)

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

When you complete a CAPTCHA on a website to prove you are human, you may be unknowingly training algorithms for self-driving cars, whose systems require training data to help identify crosswalks, bicycles, and other outdoor objects.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Georgia O'Keeffe's flower paintings are often assumed to be sexual, though the artist claimed she was simply interested in highlighting the beauty of flowers that most people neglect

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

'Grand Canyon of the Yellowstone,' a work by American painter Thomas Moran, inspired Congress to establish Yellowstone National Park.

The first image of a black hole was captured by creating an Earth-sized virtual observatory from a network of eight radio telescopes.

Scientists can determine Earth's past climate conditions by analyzing air trapped in microscopic bubbles within ice cores—columns of compressed snow layers that build up over hundreds of thousands of years.

See photos of Meteora, a mountainous site in central Greece, home to 14th-century monasteries perched atop soaring outcroppings.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

Massive 3D printers have been used to build homes by stacking layers of 'concrete toothpaste,' a fire-resistant material that effectively insulates against outside noise.

Tattoos remain visible on your skin thanks to immune cells called macrophages

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

Coral reefs get their colors from zooxanthellae—microorganisms that line corals' digestive tracts and provide them with sugars in exchange for a home within this protective tissue.

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.