Machu Picchu, sacred backdrop for your dating app pic

Machu Picchu before it was a tourist attraction

The Machu Picchu we know today is familiar thanks to its neatly manicured plazas, lovingly preserved stone buildings, and ever-present hordes of tourists. But that’s not what Hiram Bingham saw when Melchor Arteaga led him to the site in 1911. Back then, it lay covered by centuries of tropical overgrowth.

Landmark study pinpoints what makes a good relationship

Whether you’re finding a potential partner by swiping right on an app, or thumbing through stacks of biodata a la Netflix’s “Indian Matchmaking,” there may be some wisdom for you in the researchers’ findings.

Learn how the algorithms behind Tinger, Bumble, Hinge, and other dating apps work

Formerly based on the Elo rating system, which ranks chess players, the Tinder algorithm is built on user data, with more time spent on the app providing more data on user preferences from which to customize potential matches. OkCupid's match percentage algorithm relies on overlaps in users' search preferences and responses to a subset of over 4,000 questions.

The dating app Hinge markets itself as 'designed to be deleted'

Harvard graduate Justin McLeod started Hinge in 2011. Since then, despite competition from larger apps like Bumble and Tinder, it's grown into the third-largest dating app by market share in the US, bringing in roughly $396M in revenue as of 2023.

Many dating app users are beginning to suffer from 'dating app burnout'

For younger generations, dating apps have become a primary avenue for creating romantic connections—leaving some users fatigued and contributing to increased feelings of loneliness.

An absurd website that always finds a photo of someone pointing at your cursor

Move your mouse anywhere on the screen, and the site finds a photograph from its archive of a person pointing at that exact spot. It's a completely useless and delightful experience, and required a massive trove of tagged photos.

The matchmakers serving the elite of Silicon Valley

If members of the wealthy elite want to find romance, they often choose expensive match-making services rather than dating apps. These services can cost $150,000 for each match, and providers are experts in dealing with the unique social dynamics caused by being wealthy and the unusual egos such wealth can bring. This article explores this hidden cultural phenomenon.

'Instagram traps' are changing art museums

In the creator economy era, it feels like anyone has the potential to become an influencer—if they can just capture the right content. Naturally, some places are better suited for an Instagram photo than others. Museums-turned-photo-backdrops (think: the Museum of Ice Cream) are the best of the best.

An interactive map of 250 American places worth visiting before you die

The Smithsonian created ten categories of landmarks—from history and food to oddball Americana and architecture—to enrich your celebration of America's semiquincentennial. You can sort by region or category, see a map of each location, and learn each spot's significance in a clean, aesthetic user interface.

Photobombing bird nabs best wedding photo of the year

Just as groom-to-be started in on his vows in the beautiful setting of wild Whistler, Canada, a curious bird alighted upon his dear love's head, and photographer Tara Lilly captured what would become the year's best wedding photograph. See the shot and read the story here.

TikTok explained: how the app became a global phenomenon

Since 2018, the short-form, video-sharing app TikTok has gone from launching in the US to becoming a habit-forming cultural force that’s signed up more than half of the country's population as users.

How art helps us process our feelings

The internet is chock full of hacks and apps that supposedly help you optimize yourself into a more productive person. But Aparna Chivukula argues that spending so much mental energy on "wellness" misses a larger philosophical issue, one that can only be explored through art.

Why does that bag look like a face?

If you've ever spotted a face hidden in an inanimate object, you've engaged in a timeless phenomenon known as pareidolia. This three-minute video explains why and how it happens.

The tradition of the graveyard picnic

This article from Eater shares a fresh perspective on eating amongst the dead. Writer Tiffany Leigh shares the cultural significance of picnicking in cemeteries during the Qingming Festival, also known as Tomb Sweeping Day, which is celebrated in Chinese culture. Her article explains how Qingming can be a tender and lighthearted event to remember the deceased and how that can differ from modern American attitudes toward death and cemeteries.

A Hitchcock film has been adapted for a new demographic: smartphone users

Hitchcock's "The Lodger," a silent film from 1927, has been adapted for Tattle TV, a video app featuring "vertical microdramas" aimed at smartphone users looking for bite-sized stories.

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

Before Chipotle, San Francisco was the epicenter of American burrito obsession

More than just something to eat, burritos were akin to a Bay Area religion in the early 1990s, inspiring performance art, comedy shows, music, philosophizing, and more.

Five happy hour stories from around the world

If you need some fun facts to make conversation at your next office happy hour, look no further than this video. It includes five stories about pub life, from a look inside a company that turns tap handles into works of art to a search for the oldest pub in the world.

The story behind one iconic meme

The 2012 post titled "Just a book owners smile" shows 11-year-old Maggie Goldenberger—resplendent in her braces, pigtails, and treasure map-like vest—holding a trio of Goosebumps books and grinning wildly at the camera. Another user quickly captioned it, "GERSBERMS. MAH FRAVRIT BERKS."

Coachella fashion repurposes looks from Woodstock

Coachella attendees’ flower-forward fashion sense has been widely replicated (and lampooned) since the festival became a mainstay of the cultural calendar. This podcast, featuring a panel of style writers and music reporters, traces the aesthetic back to the 1969 Woodstock festival. In the process, they also look to untangle why festivalgoers fall into certain styles—and what that means for Coachella and its attendees.

A 94-year-old stumbles upon a photo of herself from 1947 at an airport

Earlier this year, Gwendolyn Bruhn, who worked for Hawaiian Airlines in the 1940s, spotted herself in a photo blown up on an airport wall. Here's her story.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Read a 19th-century guide to writing a Valentine's Day card

Thomas Richardson's "London Fashionable Gentleman's Valentine Writer" offers readers romantic messages they can send to the objects of their eyes—along with some chippy kiss-offs for unwanted suitors. It might be sincere, or it might be satire. Either way, it's an entertaining read. (Some readers may experience a paywall.)

Pepsi uses augmented reality to prank people at a bus shelter

Commuters at a London bus stop have seen alien invasions, monsters from the sewers grabbing pedestrians and tigers running down the street as part of an elaborate advertising campaign.

How Tencent's QQ penguin became a national mascot

Created when Tencent launched the first version of its internet messaging platform, the company's winking penguin has become a ubiquitous cultural presence in China. The mascot has become a revenue generator, with Tencent licensing the character for cross-promotion with KFC, Midea Group, and more.

Deepfake Tom Cruise goes viral

Tom Cruise isn’t on TikTok. But you might think that he actually does have an account on the service if you came across the TikTok deepfakes of the actor that have gone viral. They’re the work of a visual and AI effects artist named Chris Umé and a Cruise stand-in, actor Miles Fisher, who already bears a vague resemblance to the actor. Watch what happens after Cruise’s face is superimposed onto Fisher’s.

Mark Zuckerberg met his wife, Priscilla Chan, at Harvard

In Zuckerberg's 2017 commencement speech at Harvard, Zuckerberg said his best memory at Harvard was meeting Priscilla Chan in line for the bathroom at a party. In that speech, he said he told her, "I'm going to get kicked out in three days, so we need to go on a date quickly." The pair got married in 2012 and now have three kids together.

Graffiti dates back to at least ancient Pompeii, where citizens scrawled messages to one another on public walls

See 33 images that became central to huge scandals, including a young Charles and Camilla, Michael Jackson's baby on a hotel balcony, and Hugh Grant's mugshot.

In 2018, 26-year-old missionary John Allen Chau was killed by tribesmen after attempting to reach and evangelize on India's isolated North Sentinel Island

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

When you complete a CAPTCHA on a website to prove you are human, you may be unknowingly training algorithms for self-driving cars, whose systems require training data to help identify crosswalks, bicycles, and other outdoor objects.

See a 3D reconstruction of Tenochtitlan, the Aztec capital that was home to an estimated population of 200,000 to 400,000.

See photos of Meteora, a mountainous site in central Greece, home to 14th-century monasteries perched atop soaring outcroppings.

One of the most famous portraits ever taken is 'Afghan Girl' (1984) by Steve McCurry, yet the subject Sharbat Gula went much of her life without being identified or benefitting from the image's success.

Take a 3D tour of the Hajj, Islam's annual pilgrimage to Mecca, undertaken by over 1.5 million Muslims.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

Browse a detailed visual analysis of over 200,000 similes—comparisons that often use 'like' or 'as'—from popular fiction to see how frequently writers the same idiomatic expressions.

After NASA's Voyager 1 captured Earth as a single pixel as it left the solar system in 1990, astronomer Carl Sagan used the image to reflect on humanity's fragility and the responsibility to protect 'the only world we've ever known.'

See the 25 of the best photos of auroras from around the world.

Some researchers have labeled nomophobia, the fear of being without your phone, as 'the phobia of the 21st century.'

Mark Twain spent decades feuding with the US Postal Service, convinced its costs and regulations were bureaucratic overreach.

Exploring the Larry Bird punch that almost changed March Madness

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

Dorothy's famous entrance into Oz in 'The Wizard of Oz' relied on analog tricks, including a body double and sepia-toned paint, as much as it did on technology

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

The Dracula character, now seen as the vampire archetype, was inspired by a seafood-induced nightmare its creator experienced.

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

Hookworm infection, though risky, may help fight certain autoimmune conditions by tamping down the immune system's inflammatory response.