Pepsi uses augmented reality to prank people at a bus shelter

Watch how a mixed reality app transforms a space into a haunted house

"Hauntify" incorporates a user's physical surroundings into the gameplay. Available via the Meta Quest app store, the software utilizes the mixed reality device's cameras and sensors to map a user's environment, from which evil spirits that must be repelled appear to emerge suddenly.

An AI-built pixel map reimagines New York City as a video game

Isometric NYC is a zoomable pixel-art map that renders the city in game-style perspective (think SimCity), helpfully clarifying the dense geography and architecture. The makers built the project tile-by-tile using satellite data and generative AI. Zoom into building-level views or out to see all five boroughs.

Watch how wild animals are projected into a mall

Centered around a dynamic, ever-changing watering hole, the experience allows you to meet a diverse range of animals from Africa to the Arctic as they graze, drink, and interact with the environment around them.

​​Andy Warhol made a Coca-Cola perfume called 'You're In'

The 100 spray-painted bottles were filled with a cheap citrusy perfume, practically begging audiences to ask if they were indeed filled with urine. The Coca-Cola Company sent a cease-and-desist letter shortly after learning of the project. IN 2017, a Japanese fashion brand remade the works without mentioning Coca-Cola.

Pepsi dominates the list of the highest-rated Super Bowl commercials in history

The Super Bowl features the two best NFL teams, playing American football at the highest level. While the games may be forgotten by fans whose team didn’t make it, no one forgets the commercials.

An image of a shark swimming on the freeway repeatedly fools viewers during natural disasters

The long-running joke traces back to 2011, following Hurricane Irene in Puerto Rico. Since then, pranksters have spread the image after Hurricane Matthew in 2016, Hurricane Harvey in 2017, and Hurricane Laura in 2020. The image is photo-edited, combining a 2005 photo of a kayaker being followed by a great white shark and a photo of a flooded street.

Pop Mart is the company behind the viral Labubu toy craze

Labubus, the Chinese collectible toys, are being heralded as the next Beanie Babies. Pop Mart, the company behind the Labubus, is using a few psychological tools to keep the Labubu economy booming.

When you complete a CAPTCHA on a website to prove you are human, you may be unknowingly training algorithms for self-driving cars, whose systems require training data to help identify crosswalks, bicycles, and other outdoor objects.

In 1957, the BBC conducted one of the first televised April fool pranks

The reputable broadcaster reported a story about a family in southern Switzerland harvesting spaghetti from a "spaghetti tree." Some viewers didn't appreciate the joke and felt angry about being misled.

When you complete a CAPTCHA on a website to prove you are human, you may be unknowingly training algorithms for self-driving cars, whose systems require training data to help identify crosswalks, bicycles, and other outdoor objects.

A McDonald's Happy Meal for adults

McDonald’s announced it is teaming up with Cactus Plant Flea Market for the introduction of the new Cactus Plant Flea Market Box for adults, starting on October 3, 2022.

Gary Panter designed punk flyers before building the surreal world of Pee-wee Herman

The illustrator’s anxiety-ridden comics adorned flyers for LA punk bands, defining a distinctive aesthetic for the burgeoning genre. That work caught the eye of Paul Reubens, who was staging a late-night show with his persona Pee-wee Herman.

The legend of Pittsburgh’s fake Burger King

Years ago, a Burger King in Pittsburgh lost its franchise due to repeated customer complaints about food quality. However, the franchise-holders continued to operate the restaurant, switching to generic packaging but keeping the signage and uniforms. Customers eventually caught on and raised suspicions, leading to Burger King's corporate leaders' involvement. Learn more about the bizarre establishment and how it managed to continue operations for months.

In defense of the advertisement economy

Advertising is frequently reviled for how it clutters up public spaces and our everyday experiences. Nonetheless, it allows for vast amounts of goods and services to be rendered free to millions of users—and gives users the option to pay with money or time and attention.

A vending machine run with Anthropic's AI went out of business after it was convinced to give away items for free and sell a video game console.

Visualizing the enormity of plastic waste compared to global landmarks

The team at Reuters Graphics visualizes the world’s addiction to plastic bottles. Around the world, almost 1 million plastic bottles are purchased every minute. The illustrations included in this visual explainer show what that pile of plastic would look like if it was collected over longer periods of time and how large the piles would be compared to famous landmarks.

Dubai and Barcelona are examples of smart cities

By integrating technology into public transit, utilities, and other municipal systems, these cities aim to reduce costs and enhance the quality of life for their residents. Some of these technologies include adaptive lighting, parking sensors, and underground waste systems.

See 16 art pieces that were inspired by or evoke elements of top phobias

CBC News informally polled readers about their fears and then found works of art either inspired by or nodding to those topics.

A rundown of some of the wildest new tech inventions around the world

The US Patent Office approves roughly 300,000 new patents every year. Among these are some fascinating tech inventions, from high-profile robots and automated bike garages to kaleidoscopic shelves and laser-projected directions for scooters. Check...

See these 16 pieces of art evoking phobias of snakes, flying, spiders, and more. 

How Guinness became a social media trend

In early 2024, an unexpected meme emerged on Instagram and TikTok: "splitting the G," where Guinness drinkers would attempt to take a first sip big enough to leave the remaining beer perfectly aligned with the middle of the "G" on a Guinness pint glass. This Vinepair article explores where the trend came from and how it took off.

An artist recreated Stonehenge as a bounce house in 2012

Though Stonehenge is sacred to many modern druids and pagans, artist Jeremy Deller reimagined it as a giant inflatable bouncy house—touring Paris, London’s 2012 Olympics, and even Stonehenge itself.

Budweiser temporarily changed its name to ‘America’ in 2016

In the run-up to the 2016 United States Presidential Election, Budweiser changed its name as part of a marketing campaign that ran from the end of May through the November election itself.

NASA funded research into creating pizza with a 3D printer

The agency awarded a contract for the development of devices that can create edible structures from long-lasting dry powders when mixed with liquids or pastes. By delaying this integration until the time of consumption, food could last longer than the current six-month expiration of freeze-dried meals for Mars expeditions.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Aliens have invaded ancient history

Avid fans of archaeology can sometimes fall prey to unsubstantiated claims like "aliens built the pyramids," provocative, dubious theories which fall under the category of pseudo-archaeology. Many of these claims are premised on hidden biases toward non-Western cultural heritages. This professor explores the hidden contours of pseudo-archaeology in this 12-minute TED talk.

WeWork held controversial ‘summer camp’ retreats for employees

Step inside one of WeWork’s “summer camp” retreats full of drugs, alcohol, and exorbitant company spending.

Nonstop posting by Elon Musk provides calculated political and brand messaging

For a week in August 2024, Musk posted 650 times, including reactions to far-right influencers; promotion of his AI tool, Grok; and support for controversial political takes. He livestreamed himself playing Diablo IV for hours during that same week.

The 2025 Macy’s Thanksgiving Day Parade floats include Camp Snoopy, POPCITY, and more

Whether you want to see the floats in the parade or prefer to learn more about the balloons, performers, and more, this interactive website has it. Click on each of the visuals to see details about the float or balloon. The Beagle Scout Snoopy balloon, for instance, has a giant hat that is as long as 17 beagles lined up end to end.

In 2025, four executives from large tech companies were given positions in the US Army Reserves—including Palantir Chief Technology Officer Shyam Sankar, which reinforced Palantir's ties with the US military and its role as a leading defense partner.

Massive 3D printers have been used to build homes by stacking layers of 'concrete toothpaste,' a fire-resistant material that effectively insulates against outside noise.

Graffiti dates back to at least ancient Pompeii, where citizens scrawled messages to one another on public walls

After 25 people used virtual reality headsets to practice flying with virtual wings—flapping their arms—their visual cortex responded to the wings almost as if they were real arms, treating them as body parts.

Explore fun facts from the USPS, including unique post office buildings, a stamp that traveled past Pluto, and more.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

Planeterrellas create artificial auroras that mimic the atmospheric displays of light by setting up an electric field between two metal balls in a jar filled with a small amount of air.

Some Pokémon have been named after real and fictional organisms, while some real-world species have been named after Pokémon, such as Chilicola charizard and Binburrum zapdos.

Dorothy's famous entrance into Oz in 'The Wizard of Oz' relied on analog tricks, including a body double and sepia-toned paint, as much as it did on technology

Watch this video that uses Lego bricks to explain how venture capital works.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Explore the known asteroids, comets, and spacecraft involved in asteroid studies within our solar system with 'Eyes on Asteroids,' a 3D visualization from NASA.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

Before humans, the Soviet Union and the United States sent animals—including apes, dogs, and cats—to space during the Space Race.

An investigation suggests a Scottish island became awash in forever chemicals via seafoam and seaspray—raising questions about what that means for the safety of other coastal areas.

According to the physics of black holes, our 4D reality may be a hologram—a projection of information coded on a 2D surface on the edge of the universe.

Larger animals like giraffes, elephants, and blue whales have developed a unique defense against cancer, a phenomenon known as Peto's Paradox

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

In 1984, Operation Smash Hit intentionally crashed a 239-ton train into a nuclear waste canister at 100 miles per hour to prove the canister's safety, which remained completely intact and lost just 0.29 of its 100 pounds of pressure.

NBA superstar Victor Wembanyama spent the 2025 summer training with monks in central China to enhance his body and mind.