How Guinness became a social media trend

The origins of the Guinness Book of World Records

Yes, it was the beer company that started it. In 1955, the very first edition of the Guinness Book of World Records debuted as a marketing campaign for the famous Irish beer brand. Get all the details on the origins here.

The Irish 'sláinte!' spread outside the country thanks to immigration

The toast has spread globally because of the waves of Irish immigration in the 19th and 20th centuries. It’s not uncommon to find an Irish pub outside of Ireland, and if you step inside, you’re lucky to hear someone offer a hearty “sláinte!”

Five happy hour stories from around the world

If you need some fun facts to make conversation at your next office happy hour, look no further than this video. It includes five stories about pub life, from a look inside a company that turns tap handles into works of art to a search for the oldest pub in the world.

Most memes now begin on TikTok

The website Know Your Meme looked at the data for 700 to 1,400 memes uploaded to the platform each year from 2010 to 2022. In 2010, a majority of memes began on YouTube (34%) or 4chan (28%), but by 2022 most were starting on TikTok.

The story behind one iconic meme

The 2012 post titled "Just a book owners smile" shows 11-year-old Maggie Goldenberger—resplendent in her braces, pigtails, and treasure map-like vest—holding a trio of Goosebumps books and grinning wildly at the camera. Another user quickly captioned it, "GERSBERMS. MAH FRAVRIT BERKS."

Champagne has a rich history in hip-hop

The drink is both aspirational and a bragging right. Famous artists name-check brands like Cristal, and up-and-comers long for the day when sparkling wine will flow like water. The trend traces back to the early 1990s and Branson B., “hip-hop’s unofficial sommelier.” The Harlem-based artist would bring bottles of his favorite bubbly to parties, celebrations, and, crucially, recording studios, where friends like the Notorious B.I.G. were laying down some of rap’s foundational tracks.

Disneyland's drinkers once had their own unofficial mascot

Disney has countless subcultures and unofficial fan clubs, including D3, also known as the Disney Day Drinkers. Founded in 2021, the club began informally meeting near a trashcan, nicknamed Binny, in Disney World’s Epcot park … until it mysteriously disappeared in 2023.

Why TikTok loves fast-casual restaurant Chili's

The company noticed TikTokers posting enthusiastically about its food and began partnering with creators on the platform. The videos include mukbangs, a South Korean trend in which users eat a massive amount of food, and #cheesepulls, where Chili's mozzarella sticks are stretched to their limits.

'Dirty soda' took off in Utah before exploding on TikTok

The concoction is a combination of Diet Coke, coffee creamer, and citrus. This Eater article delves into the history behind the sugary drink, pinpointing its start as a Mormon-friendly alternative to alcohol and caffeine. The explainer also explores why the drink became so popular on social media and offers helpful hints for crafting your own recipe.

Why the craft beer industry is in decline

The trend began in 2024, when more craft breweries closed than opened, and has continued since then. Some blame the rise of canned cocktails, hard seltzers, and non-alcoholic beers, while others point to declining drinking rates for Gen Z.

Articulating weird memes

Some memes eschew established formats and references, creating new variants that resonate with scrollers through strange meta-jokes or compositions. This episode of this podcast, geared toward blind netizens, dives into some of the weird memes being shared online, such as one in which a pigeon sitting on a shoddy excuse for a nest, single egg forgotten, is meant to inspire comfort in those whose efforts have fallen short.

Comedic roasts, an ironic inversion of toasting, took off in the 20th century

Ribbing amongst friends likely goes back to the dawn of man, but formalizing the act caught on with fundraisers held by the Friar’s Club, a New York organization for theater agents. Rather than raising their glasses to good fortune and health, comics eviscerate an “honoree”—along with everyone else on stage—though they usually conclude with an earnest toast.

A popular tag in World War II announced 'Kilroy was here'

The graffito appeared seemingly everywhere throughout the 1940s and followed a similar pattern: A man with an oversized nose peering over a ledge, with the phrase written below it. Scholars believe it was an American form of similar tags that appeared in Australia and England, making "Kilroy" a meme long before the word had entered the lexicon.

Wine connoisseurs say proper tasting requires looking, smelling, tasting, and thinking

Tasting wine can be intimidating, which is why Wine Folly cofounder Madeline Puckette breaks down the four steps in this helpful video, encouraging viewers to pour a glass and follow along.

Visualize every brand that AB InBev owns

The giant beverage holding company AB InBev owns many, many more brands than just Budweiser and Bud Light. From Africa to Asia and beyond, this image helps visualize the immense number of brands that AB InBev is responsible for.

The 'Ratatouille' musical started as a joke on TikTok

It all started as a meme: What if “Ratatouille” were adapted for the stage? Just a few months later, though, it was an actual production, featuring genuine Broadway stars.

How a lawn gnome became the hottest item at the Masters

The kitschy piece of memorabilia debuted in 2016 and has since become a highly sought-after collectible for Master attendees. This ESPN deep dive explores how it happened and what makes the strange little item so attractive for golf fans.

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

'The Big Lebowski' slowly spawned a cult following—and a religion

When it was released in 1998, the Coen brothers' film didn't garner overwhelming critical praise or generate impressive ticket sales. Over time, though, it's become one of the defining cult movies, with midnight showings where audience members dress as Jeff Bridges' "Dude" and drink White Russians. It's even spawned its own religion: dudeism.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

The Coca-Cola bottle was designed to be recognizable even when shattered

The contour bottle, which was designed and patented to prevent copycats in its distributed bottling system in 1915, would soon become one of the most identifiable shapes in commercial culture. The designers also made sure it could be easily identified even in the dark.

The numbers on US wine consumption

Ever wonder how much wine the average American drank in 1949? Wonder no more! The answer is 0.89 gallons. That’s way less than 2022, where the number has quadrupled to 2.86 gallons. Check out this simple table that tracks average United States wine consumption from 1934 through 2022, by individuals and as a whole. American wine consumption peaked during the early pandemic but has lessened since then.

View a history of hashtags through 2013

First used on Twitter in August 2007, the social media shorthand gained popularity in October of that year during the San Diego wildfires as a means of coordinating emergency response and disaster relief. Instagram, Google+, Flickr, Facebook, and other social media companies would later integrate hashtags into their platforms.

The medieval influencer who convinced people to drink tea

This article explains how the world shifted from mostly eating tea, whether as leaves to be chewed or caffeinated soup to be slurped, to drinking it. Lu Yu's first exposure to tea in the 700s didn't go so well, with him reviewing the concoction as...

A viral photo of a dress sparked a fierce online debate over its colors

A post showing a dress sparked a heated social media divide, with some insisting it was white and gold and others insisting it was blue and black. The debate quickly spread to celebrities and brought in scientists to explain the optical illusion.

The beer mile blends running and drinking

The event requires competitors to drink a 12-ounce beer for every lap around the track. It may sound like fun (or a nightmare, depending on your disposition), but for some it's a serious business, with an annual world championship.

How a failed investment bank almost became the name of a whiskey line

In the fallout of the Great Recession of 2008, Barclays bought several assets from the failed investment bank Lehman Brothers in a fire sale and maintained the company's trademark, despite the bank's collapse. Tiger Lily Ventures attempted to launch a whiskey line parodying the name, but the product was rejected in court due to questions over Barclays' maintenance of the trademark.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Double world record holder Hunter Ewen helped conquer his fear of balloons, called globophobia, by training to win Guinness World Record titles for balloon inflation.

See 33 images that became central to huge scandals, including a young Charles and Camilla, Michael Jackson's baby on a hotel balcony, and Hugh Grant's mugshot.

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

See images of medical cases of firework injuries shared on this 'Instagram for doctors.' (Warning: Graphic content)

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Exploring the Larry Bird punch that almost changed March Madness

Graffiti dates back to at least ancient Pompeii, where citizens scrawled messages to one another on public walls

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

A century of Billboard issues documenting the evolution of popular music.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

The first horror movie is believed to be George Méliès' 1986 short 'The Haunted Castle,' which pioneered the use of special effects

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

An investigation suggests a Scottish island became awash in forever chemicals via seafoam and seaspray—raising questions about what that means for the safety of other coastal areas.

Most of the observable universe's volume consists of voids and supervoids—enormous regions of space with little to no galaxies, stars, or light.

Watch how viruses like Ebola can spill over from animals to humans—and vice-versa.

As of 2025, the most cited papers in science include a review of graphene, methods to improve image recognition, streamlining electron density calculations, and optimizing protein studies.