The 'Ratatouille' musical started as a joke on TikTok

The best Broadway oral histories

What do you get when you combine elite performers, spectacular sets, and tons of rehearsal time? Maybe an award-winning show, but definitely drama. This list of Broadway-based oral histories spans from RENT’s groundbreaking depiction of the AIDS crisis to the lasting impact of the COVID-19 pandemic on live theater. There’s even a retelling of how TikTok helped bring a musical version of Ratatouille to the stage for a one-night-only streaming exclusive.

Most memes now begin on TikTok

The website Know Your Meme looked at the data for 700 to 1,400 memes uploaded to the platform each year from 2010 to 2022. In 2010, a majority of memes began on YouTube (34%) or 4chan (28%), but by 2022 most were starting on TikTok.

A Spider-Man musical became one of Broadway's biggest flops

Once hyped as a revolutionary stage production with music by U2's Bono and The Edge, and direction from Julie Taymor of "The Lion King," "Spider-Man: Turn off the Dark" became one of Broadway's most expensive flops.

Spinal Tap began as a sketch on a short-lived TV show

The fake band might be best known for "This is Spinal Tap," 1984 movie that effectively created the comedy mockumentary, but the premise began with an appearance on a short-lived ABC show called "The TV Show."

Dickens' unfinished 'Edwin Drood' inspired a Broadway musical

Dickens died before finishing "The Mystery of Edwin Drood." That means that the mystery at the center of the story was never revealed. Rather than finishing the narrative for Dickens, a 1985 musical adaptation—written by Rupert Holmes, who also wrote "Escape (The Piña Colada Song)"—allowed audiences to vote on how the story ends. The Broadway production won five Tony Awards, including best musical.

'Ted Lasso' began as a series of promotional videos

The series debuted on Apple TV+ in 2020, but it began in 2013 as a series of short comedy sketches created to promote NBC Sports' broadcasts of Premier League soccer matches.

Musicals use motifs to tell stories

This clickable interactive illustrates how famous musicals reuse musical motifs to convey character, power, and change—using "Wicked," "Les Misérables," and "Hamilton" to demonstrate how recurring melodies subtly drive the story.

One filmmaker turned an abandoned high school into a film studio

In 2017, Jeremy Garelick purchased a vacant school in Liverpool, New York, and turned it into a comedy production studio aimed at social media. The gambit has been successful, with the studio's two TikTok accounts earning over 1M combined followers.

A gallery of New York cats alongside their feline reflections

Comedian Jim Tews began capturing photos of cats from the Big Apple in 2014 as a joke mimicking the highly popular site "Humans of New York," which captured random New Yorkers accompanied by their quotes. The site grew in popularity and Tews...

The musical 'The Wizard of Oz' debuted in 1902

Following the success of ‘The Wonderful Wizard of Oz,’ Baum adapted the novel for the stage. It premiered at Chicago’s Grand Opera House in 1902 and made it to Broadway’s Majestic Theatre in 1903. It then toured the country through 1909. It was also a musical adaptation of the story.

Comedic roasts, an ironic inversion of toasting, took off in the 20th century

Ribbing amongst friends likely goes back to the dawn of man, but formalizing the act caught on with fundraisers held by the Friar’s Club, a New York organization for theater agents. Rather than raising their glasses to good fortune and health, comics eviscerate an “honoree”—along with everyone else on stage—though they usually conclude with an earnest toast.

The studio behind 'Rocky Horror' pulled promotion before its national release

Before its national release in 1975, the studio behind "The Rocky Horror Picture Show" decided the musical movie was too strange, campy, and unwieldy for most audiences and cut its promotional efforts, hoping to minimize its losses. That decision led to the film flopping commercially. It wasn't until a theater began screening the film at midnight that it caught on, attracting a devoted fanbase who attended weekly screenings and dressed as their favorite characters—a tradition that continues to this day.

Why romantasy is so popular on social media

Much of romantasy's success is thanks to social media, especially TikTok, where posts tagged as #BookTok or #Romantasy often propel titles to mainstream popularity. This deep dive into the trend interviews fans and marketers to explain why the genre's steamy content does so well online.

Katy Perry's 2015 halftime show generated many memes in the age of social media

During Super Bowl XLIX, Katy Perry's halftime performance—especially the unscripted "Left Shark"—went viral, becoming one of the first Super Bowl shows to fully translate into memes across social media platforms.

The history of rickrolls (this isn't one)

Rickrolling describes a bait-and-switch meme in which a seemingly relevant hyperlink takes clickers to videos or gifs of Rick Astley’s 1987 single, “Never Gonna Give You Up." It's possible this seemingly ubiquitous internet prank can be traced to a 2006 segment of a radio show in rural Michigan. Erik Helwig called into the show during a listener comment segment and, without saying anything, played Astley's single for all those tuning in.

'SNL' parodied Liza Minnelli's showbiz persona

Kristen Wiig plays Minnelli in the skit, poking fun at the Broadway star's extravagance and onstage presence. Minnelli is unable to perform regular tasks without whipping out Fosse's dance moves.

An early version of the musical 'Hamilton' debuted at the White House

Years before the musical "Hamilton" reached Broadway, Lin-Manuel Miranda performed an early draft of the opening song at the White House during a 2009 poetry event attended by President Obama.

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

The term ‘angel investor’ is thought to have originated with Broadway plays

The first so-called angel investors funded theatrical productions. Now, angels invest in startups at an early stage, hoping their investment will pay off in the future.

Memes can turn regular people into unwitting celebrities

When Charles Ramsey heard loud banging from his neighbor's house, he peeked outside and saw a woman trying to escape. After helping the abducted woman get free, he gave an interview that became a viral autotuned meme. This podcast explores the unintended consequences of that relationship and its racial overtones.

Deepfake Tom Cruise goes viral

Tom Cruise isn’t on TikTok. But you might think that he actually does have an account on the service if you came across the TikTok deepfakes of the actor that have gone viral. They’re the work of a visual and AI effects artist named Chris Umé and a Cruise stand-in, actor Miles Fisher, who already bears a vague resemblance to the actor. Watch what happens after Cruise’s face is superimposed onto Fisher’s.

Rat taxidermy can be a tender, if unsettling, communal activity

At a rat taxidermy class in Chicago, participants use previously deceased rats, usually from lab experiments, as they learn the art of preservation step-by-step. Despite the gore, the act can engender tenderness toward the animal and prompt healthy reflection on death and dignity.

'Potter Puppet Pals' was one of the internet’s first viral videos

Created by animator Neil Cicierega in the early 2000s, Potter Puppet Pals featured felt puppets parodying the Harry Potter characters. Its 2007 video “The Mysterious Ticking Noise” became an early YouTube sensation, amassing more than 200 million views.

During COVID-19, New Orleanians turned their houses into floats

After the 2021 Mardi Gras parades were canceled, New Orleans resident Joy Boudreaux joked on social media that residents should turn their homes into floats. They followed suit and interested (socially distanced) revellers followed maps of participating homes.

‘Fantasia’ initially failed at the box office

After finding success with “Snow White and the Seven Dwarfs,” Disney set out to prove he could make more sophisticated art. He collaborated with conductor Leopold Stokowski on “Fantasia,” an elaborate animated feature set to classical music that flopped to the tune of $15M and nearly bankrupted Disney’s company.

Teaching a robot to laugh

Researchers have designed a shared-laughter AI system that responds to human laughter in order to build a sense of empathy into dialogue. Learn how they did it with this explainer.

Walt Disney's early film 'Alice's Wonderland' was a groundbreaking innovation in the silent film era

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

The Ramones' 'Pet Sematary,' the theme song for the Stephen King novel of the same name, was written while the band was admiring the writer's collection of horror memorabilia.

Comedy legend Catherine O'Hara, star of 'Schitt's Creek' and 'Home Alone,' quit 'Saturday Night Live' after just one week to return to her old job.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

The animatronic shark from Steven Spielberg's 'Jaws,' the first modern blockbuster, was a complex underwater apparatus called 'Bruce.'

One disco producer saw 'Star Wars' four times on its opening weekend and was so inspired that he recorded the album 'Star Wars and Other Intergalactic Funk,' which produced a chart-topping single.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

The Brothers Grimm were lawyers before they were storytellers, and became interested in fairy tales as they began investigating how rules and customs had been passed down through cultures.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

SpongeBob exemplifies Aristotle's philosophy for living well because he understands that happiness doesn't come from external factors like money, recognition, or power.

The word 'jazz' evolved from 'jasm,' 19th-century American slang for 'energy'

Browse a detailed visual analysis of over 200,000 similes—comparisons that often use 'like' or 'as'—from popular fiction to see how frequently writers the same idiomatic expressions.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

Experimental hantavirus vaccines and therapies, still under development, have long been funded by the US military.

Graffiti dates back to at least ancient Pompeii, where citizens scrawled messages to one another on public walls

Elk Cloner, the first computer virus to spread in public, was written as a practical joke by Richard Skrenta, a Pittsburgh high school student.

Mark Twain spent decades feuding with the US Postal Service, convinced its costs and regulations were bureaucratic overreach.

Objects can be 3D printed with light by projecting 2D computerized tomography (CT) scans onto rotating cylinders of resin, which solidify upon exposure.

The American cockroach is actually from Africa, an apparent hitchhiker aboard ships carrying enslaved people, with evidence suggesting the bug may have arrived in the New World as early as the 1600s.