The studio behind 'Rocky Horror' pulled promotion before its national release

The studio behind 'Rocky Horror' pulled its promotion before the national release

Before its national release in 1975, the studio behind "The Rocky Horror Picture Show" decided the musical movie was too strange, campy, and unwieldy for most audiences and cut its promotional efforts, hoping to minimize its losses. That decision led to the film's commercial failure.

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

The cult of 'Rocky Horror' has its own rituals

The movie was initially a commercial failure, but it began amassing a loyal following through midnight showings, where audience members dressed as their favorite characters and acted out scenes from the movie in the aisles—a tradition that continues to this day.

'Harold and Maude' became a cult classic thanks to a one-screen theater in Minnesota

The 1971 movie flopped when it was first released, due in no small part to its bleak comedy and taboo subject matter. It became a cult hit, though, after the Westgate Theater, outside Minneapolis, ran the film on its single screen for over two years.

Broadway's 10 biggest flops

For every "Carousel" or "Cabaret," there's a "Spider-Man: Turn off the Dark"—a show that never found its footing, sometimes in a public and disastrous way. Here are 10 Broadway musicals the producers and stars would probably rather we forget. Some, like "The Rocky Horror Show" and "Breakfast at Tiffany's," were eventually revived and relatively well received. Others, like "Into the Light"—which involved mimes, metaphysics, and the legend of the Shroud of Turin—have rightfully stayed buried.

'Plan 9 from Outer Space' gained an audience after it was trashed by critics

The science-fiction film went mostly unnoticed in its original theatrical run, often playing in double-features aimed at teenagers. It wasn't until 1980, when film critics Harry and Michael Medved dubbed it the "worst film ever made," that it began to attract a cult following. In 1994, Johnny Depp starred in a biopic about its director, Ed Wood.

British censors turned 1981's 'The Evil Dead' into a notorious cult classic

Sam Raimi's debut feature film is considered a classic horror movie—one that was as ridiculous as it was scary. Despite protests from politicians and parent groups, the film became a surprise hit abroad with audiences who understood it as campy satire—something that was lost on its would-be censors.

Fans of 'The Room' love it for its (many) faults

The movie has bad acting, nonsensical dialogue, and a plot that doesn't add up. Still, its fans attend midnight screenings, recite its most famous lines, and even act out scenes in the aisles. Studies have found that fans are drawn to "trash cinema" like "The Room" for the same reason they're drawn to avant-garde works: because they flout mainstream standards.

Cult classics are often defined by their initial commercial failure

Whether they're films, albums, television shows, or some other work of art, cult classics usually develop ardent followings because of their early struggles, either as box office flops or modest, self-released affairs. Richard Kelly, director of cult film "Donnie Darko," explains why he believes that endears audiences.

'Labyrinth' initially flopped

The fantasy movie, directed by Henson and starring David Bowie, exited theaters less than a month after its release. Later, though, the movie would become a cult classic and would inspire many writers and artists to create similarly whimsical worlds.

How 'A Hard Day's Night' innovated popular culture

The Beatles' first film, "A Hard Day's Night," was groundbreaking, using innovative directorial techniques, the aesthetics of French New Wave, and slapstick class-based humor to effectively establish the model for the music video decades before the debut of MTV. This essay from a music educator breaks down how the film was received in 1964 and why it still resonates with new fans today.

‘Halloween’ is one of the most profitable indie films of all time

The 1978 John Carpenter movie grossed $70M in its initial run despite a modest budget. It helped pioneer the “slasher flick” subgenre, though it wasn’t filled with cheap thrills. As Roger Ebert pointed out in his review of the movie, Carpenter’s filmmaking techniques—alongside his original score—were a work of art.

'The Shawshank Redemption' flopped in theaters

The Tim Robbins movie, based on Stephen King's short story "The Body," did poorly at the box office when released in 1994. It took off on the video rental market, though, after it was nominated for seven Oscars.

'Saturday Night Fever,' the 1977 film that introduced disco to the mainstream, was based on a fabricated magazine story.

'The Wizard of Oz' flopped in theaters but exploded on TV

The film cost $2.7M to make—$1M more than the average production in 1939, but didn’t recoup it for almost two decades. Its success is mainly due to television. It aired annually from 1956 to 1965 and was watched by more than 49% of all television viewers.

The original 'Star Wars' was quietly showcased at Comic‑Con in 1976 to little fanfare

In a bold pre‑release move on July 22, 1976, Lucasfilm set up an eight-foot booth and slideshow at San Diego Comic‑Con, introducing the then‑titled "The Star Wars"—with no premiere buzz, just intrigue among a few hundred early fans.

Stephen King is drawn to horror's childish power

This 1986 appearance promoting King's directorial debut finds him reflecting on what makes horror, which he says is its ability to strip away pretense, reducing supposedly sophisticated people to terrified children. He also seems to have already soured on the movie business, calling filmmaking "a primitive way to create," a not-so-subtle dig at Stanley Kubrick's adaptation of "The Shining," which notoriously disappointed King.

'Saturday Night Fever,' the 1977 film that introduced disco to the mainstream, was based on a fabricated magazine story.

In communist Poland, the VHS black market provided a window into the US

Although government censors often banned official releases, Polish residents enjoyed a healthy black market of stores and traders, who offered all the latest Hollywood movies.

The original ending to 'Rudolph the Red-Nosed Reindeer' was changed after viewers voiced their disappointment

The movie's TV premiere on December, 6, 1964, ended with Santa choosing Rudolph to help him deliver presents across the world. However, young viewers were disappointed that Rudolph never fulfilled his promise to rescue his friends from the Island of Misfit Toys, which he'd promised to do earlier in the film. The producers reworked the ending, correcting the plothole, before the movie was broadcast again in 1965.

Dolly Parton produced the original 'Buffy the Vampire Slayer' movie

Parton’s Sandollar Entertainment company was responsible for the 1992 film, which eventually led to the television series of the same name—a pop culture sensation that inspired spin-offs and a devoted fanbase. Although Parton was not listed as a producer for the show, some believe showrunner Joss Whedon paid homage to her by making the titular character’s birthday the same as Parton’s.

The 'golden age' studio system often controlled actors' personal lives

The "Big Five" studio system minted stars, but it also tightly controlled their personal lives. Homosexuality, in particular, was seen as a liability. One example is Rock Hudson, a major star in the 1950s and '60s, who was forced into an arranged marriage with his agent's secretary.

'Rocky Road' was designed to help people cope with the stock market crash

In 1929, ice cream maker William Dreyer marketed Rocky Road as a sweet treat intended to distract consumers from the poor state of the economy. (Some readers may experience a paywall.)

70 years ago today, city officials in Santa Cruz, California, banned rock 'n' roll to protect its youth from corruption after witnessing a 'provocative' concert the night before.

Movie trailers used to air after the film, hence why they’re called ‘trailers’

These in-theatre advertisements used to “trail” the movie rather than precede it. The first movie trailer shown at the movies dates back to 1913, when marketer Nils Granlund put together rehearsal footage of an upcoming Broadway musical to drive ticket sales.

The Sundance Film Festival is named after a Robert Redford character

Redford purchased a plot of land in Utah in 1969, calling it Sundance Mountain Resort, a nod to his role in the film "Butch Cassidy and the Sundance Kid." Soon after purchasing the land, he began hosting workshops to develop young artists. The Sundance Film Festival (originally called the Utah/US Film Festival) was first held in 1978 and was intended to draw attention to independent cinema.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Shooting 'Jaws,' Spielberg went over budget and schedule

The shark flick was plagued with technical issues—many of them due to shooting on the open ocean—causing the director to go over budget by more than $4M. Shooting the film took much longer than anticipated, stretching more than 100 days past the anticipated end date.

Before 'SNL,' producer Lorne Michaels was a performer

Michaels was a costar on "The Hart and Lorne Terrific Hour," a popular show on the Canadian network CBC. As these clips show, it was a standard variety show, something Michaels would intentionally react against with "SNL."

The Ramones' 'Pet Sematary,' the theme song for the Stephen King novel of the same name, was written while the band was admiring the writer's collection of horror memorabilia.

The first horror movie is believed to be George Méliès' 1986 short 'The Haunted Castle,' which pioneered the use of special effects

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

Dorothy's famous entrance into Oz in 'The Wizard of Oz' relied on analog tricks, including a body double and sepia-toned paint, as much as it did on technology

The animatronic shark from Steven Spielberg's 'Jaws,' the first modern blockbuster, was a complex underwater apparatus called 'Bruce.'

Comedy legend Catherine O'Hara, star of 'Schitt's Creek' and 'Home Alone,' quit 'Saturday Night Live' after just one week to return to her old job.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

In 2009, the nation was gripped by the story of a missing young boy who was believed to be floating over Colorado in a homemade balloon, until it was revealed that he was at home the whole time.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

Human-to-human transmission of hantavirus remains extremely rare, so the 2026 hantavirus cruise ship outbreak doesn't mean we're facing a COVID-style pandemic risk.

The US first hosted the World Cup in 1994, a tournament that lives in soccer infamy for its poor planning and the murder of Colombian player Andres Escobar, who'd accidentally scored on his own net.

Apollo astronauts left items in the moon's 'toss zone,' including golf balls, family photos, and bags of human waste, to make room for lunar rocks.

After her fellow cult members tried to kill her with an LSD-infused hamburger, one member of the Manson Family, the murderous cult led by Charles Manson, decided to testify against the group's leader.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

Exploring the Larry Bird punch that almost changed March Madness

Elk Cloner, the first computer virus to spread in public, was written as a practical joke by Richard Skrenta, a Pittsburgh high school student.

'Silent' fireworks have gained more interest in recent years as a quieter celebratory option.

The hormonal disorder PCOS was renamed PMOS in 2026, a move designed to improve care and research by shifting the focus to the hormonal causes of this condition that affects 1 in 8 women.

Explore chaos in this simulation of two double pendulums, where small differences in the release angles produce wildly different outcomes.