The studio behind 'Rocky Horror' pulled its promotion before the national release

The studio behind 'Rocky Horror' pulled promotion before its national release

Before its national release in 1975, the studio behind "The Rocky Horror Picture Show" decided the musical movie was too strange, campy, and unwieldy for most audiences and cut its promotional efforts, hoping to minimize its losses. That decision led to the film flopping commercially. It wasn't until a theater began screening the film at midnight that it caught on, attracting a devoted fanbase who attended weekly screenings and dressed as their favorite characters—a tradition that continues to this day.

The cult of 'Rocky Horror' has its own rituals

The movie was initially a commercial failure, but it began amassing a loyal following through midnight showings, where audience members dressed as their favorite characters and acted out scenes from the movie in the aisles—a tradition that continues to this day.

'Harold and Maude' became a cult classic thanks to a one-screen theater in Minnesota

The 1971 movie flopped when it was first released, due in no small part to its bleak comedy and taboo subject matter. It became a cult hit, though, after the Westgate Theater, outside Minneapolis, ran the film on its single screen for over two years.

'Plan 9 from Outer Space' gained an audience after it was trashed by critics

The science-fiction film went mostly unnoticed in its original theatrical run, often playing in double-features aimed at teenagers. It wasn't until 1980, when film critics Harry and Michael Medved dubbed it the "worst film ever made," that it began to attract a cult following. In 1994, Johnny Depp starred in a biopic about its director, Ed Wood.

British censors turned 1981's 'The Evil Dead' into a notorious cult classic

Sam Raimi's debut feature film is considered a classic horror movie—one that was as ridiculous as it was scary. Despite protests from politicians and parent groups, the film became a surprise hit abroad with audiences who understood it as campy satire—something that was lost on its would-be censors.

Broadway's 10 biggest flops

For every "Carousel" or "Cabaret," there's a "Spider-Man: Turn off the Dark"—a show that never found its footing, sometimes in a public and disastrous way. Here are 10 Broadway musicals the producers and stars would probably rather we forget. Some, like "The Rocky Horror Show" and "Breakfast at Tiffany's," were eventually revived and relatively well received. Others, like "Into the Light"—which involved mimes, metaphysics, and the legend of the Shroud of Turin—have rightfully stayed buried.

Fans of 'The Room' love it for its (many) faults

The movie has bad acting, nonsensical dialogue, and a plot that doesn't add up. Still, its fans attend midnight screenings, recite its most famous lines, and even act out scenes in the aisles. Studies have found that fans are drawn to "trash cinema" like "The Room" for the same reason they're drawn to avant-garde works: because they flout mainstream standards.

‘Halloween’ is one of the most profitable indie films of all time

The 1978 John Carpenter movie grossed $70M in its initial run despite a modest budget. It helped pioneer the “slasher flick” subgenre, though it wasn’t filled with cheap thrills. As Roger Ebert pointed out in his review of the movie, Carpenter’s filmmaking techniques—alongside his original score—were a work of art.

How ‘Napoleon Dynamite’ rewrote the indie movie marketing playbook

"Napoleon Dynamite" was a phenomenon when it was released in 2004, but the excitement around the film was the result of a carefully executed, outside-the-box PR strategy that featured free screenings, endless merch, and an early form of stan-centric social media. This deep dive into the film’s inventive marketing tactics explain how a film with a modest budget was able to become a cultural sensation.

Evaluating film studio A24's cult status since achieving mainstream success

In its quick ascent to the upper echelons of cinema, A24 has achieved a rare place in pop culture of both cult status and financial success. One critic asks whether it can sustain such a position in this fascinating, quick piece.

'The Wizard of Oz' flopped in theaters but exploded on TV

The film cost $2.7M to make—$1M more than the average production in 1939, but didn’t recoup it for almost two decades. Its success is mainly due to television. It aired annually from 1956 to 1965 and was watched by more than 49% of all television viewers.

How Alfred Hitchcock changed cinema

In 1960, Alfred Hitchcock changed moviegoing with "Psycho." At a time when audiences came and went during screenings, he enforced strict start times, banned late arrivals, and kept plot details secret. The result? A $32M hit that helped shape modern theater etiquette.

'Saturday Night Fever,' the 1977 film that introduced disco to the mainstream, was based on a fabricated magazine story.

In communist Poland, the VHS black market provided a window into the US

Although government censors often banned official releases, Polish residents enjoyed a healthy black market of stores and traders, who offered all the latest Hollywood movies.

'The Shawshank Redemption' flopped in theaters

The Tim Robbins movie, based on Stephen King's short story "The Body," did poorly at the box office when released in 1994. It took off on the video rental market, though, after it was nominated for seven Oscars.

The original ending to 'Rudolph the Red-Nosed Reindeer' was changed after viewers voiced their disappointment

The movie's TV premiere on December, 6, 1964, ended with Santa choosing Rudolph to help him deliver presents across the world. However, young viewers were disappointed that Rudolph never fulfilled his promise to rescue his friends from the Island of Misfit Toys, which he'd promised to do earlier in the film. The producers reworked the ending, correcting the plothole, before the movie was broadcast again in 1965.

'Saturday Night Fever,' the 1977 film that introduced disco to the mainstream, was based on a fabricated magazine story.

A deep dive into the long road to making 'Star Wars'

In this podcast, Chris Taylor, author of "How 'Star Wars' Conquered the Universe," details the long road—lined with studio rejections, a dismissive crew, glacially slow special effects, and last-minute edits—George Lucas traveled to see "Star Wars" through to its release.

'Rocky Road' was designed to help people cope with the stock market crash

In 1929, ice cream maker William Dreyer marketed Rocky Road as a sweet treat intended to distract consumers from the poor state of the economy. (Some readers may experience a paywall.)

Hollywood's efficient response to the Spanish flu made it a filmmaking destination

In 1918, the Great Influenza epidemic killed more than 675,000 Americans. Los Angeles was one of the first cities to shut down movie theaters, most of which were independently owned and couldn’t afford the revenue loss. The results were twofold: the quick response meant that Hollywood could bounce back faster than other film hubs, and it also contributed to the rise of vertical integration as studios stepped in to purchase the flailing theaters.

Fearing the corruption of its youth, Santa Cruz, California, banned rock 'n' roll in 1956.

70 years ago today, city officials in Santa Cruz, California, banned rock 'n' roll to protect its youth from corruption after witnessing a 'provocative' concert the night before.

'Harry Potter’ book launches became midnight cultural events with strict rules

As anticipation grew, bookstores worldwide hosted midnight release parties for new Harry Potter titles—drawing crowds in costume, complete with games and countdowns, transforming book launches into global celebrations of reading. Libraries and stores were required to adhere to strict regulations over who could handle the books before the official debut.

The 'golden age' studio system often controlled actors' personal lives

The "Big Five" studio system minted stars, but it also tightly controlled their personal lives. Homosexuality, in particular, was seen as a liability. One example is Rock Hudson, a major star in the 1950s and '60s, who was forced into an arranged marriage with his agent's secretary.

The Beatles' US label rejected the band's first two singles

Although the quartet was already a sensation in Great Britain, Capitol Records turned down the opportunity to release "Please Please Me" and "From Me to You," licensing them instead to a smaller independent label in Chicago.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Warner Bros eventually released 'The Black Album' in 1994

After years of relentless bootlegging of the notoriously deleted album, Prince and Warner Bros. finally released the album in 1994—for just two months. As part of a promotional campaign, the record label took out a full-page ad in Billboard announcing that the first 1,000 fans to turn in their bootlegged copies would receive official, legal copies of the album.

The Sundance Film Festival is named after a Robert Redford character

Redford purchased a plot of land in Utah in 1969, calling it Sundance Mountain Resort, a nod to his role in the film "Butch Cassidy and the Sundance Kid." Soon after purchasing the land, he began hosting workshops to develop young artists. The Sundance Film Festival (originally called the Utah/US Film Festival) was first held in 1978 and was intended to draw attention to independent cinema.

The first horror movie is believed to be George Méliès' 1986 short 'The Haunted Castle,' which pioneered the use of special effects

The Ramones' 'Pet Sematary,' the theme song for the Stephen King novel of the same name, was written while the band was admiring the writer's collection of horror memorabilia.

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

Dorothy's famous entrance into Oz in 'The Wizard of Oz' relied on analog tricks, including a body double and sepia-toned paint, as much as it did on technology

The animatronic shark from Steven Spielberg's 'Jaws,' the first modern blockbuster, was a complex underwater apparatus called 'Bruce.'

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

Comedy legend Catherine O'Hara, star of 'Schitt's Creek' and 'Home Alone,' quit 'Saturday Night Live' after just one week to return to her old job.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

In 2009, the nation was gripped by the story of a missing young boy who was believed to be floating over Colorado in a homemade balloon, until it was revealed that he was at home the whole time.

After her fellow cult members tried to kill her with an LSD-infused hamburger, one member of the Manson Family, the murderous cult led by Charles Manson, decided to testify against the group's leader.

For centuries, it was common to sleep in two shifts: a few hours at the beginning of the night, and a longer period beginning around midnight

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

Human-to-human transmission of hantavirus remains extremely rare, so the 2026 hantavirus cruise ship outbreak doesn't mean we're facing a COVID-style pandemic risk.

Apollo astronauts left items in the moon's 'toss zone,' including golf balls, family photos, and bags of human waste, to make room for lunar rocks.

The idea for the Federal Reserve was conceived in secret in 1910—with bankers donning duck hunt gear for disguise while traveling to a remote country club on Georgia's Jekyll Island

'Silent' fireworks have gained more interest in recent years as a quieter celebratory option.

The US first hosted the World Cup in 1994, a tournament that lives in soccer infamy for its poor planning and the murder of Colombian player Andres Escobar, who'd accidentally scored on his own net.

Telehealth demand for GLP-1s for weight loss is booming as consumers seek easier access.

The first line of 'immortal' human cells, which can divide indefinitely and are used in scientific research, was nonconsensually taken from a Black woman.

Coral polyps reproduce via broadcast spawning, where entire reefs simultaneously release reproductive cells for about one hour, once a year.