'Rocky Road' was designed to help people cope with the stock market crash

America's ice cream obsession began under Prohibition

The emotional attachment to the sweet treat began during Prohibition, when many brewers started churning out ice cream instead of alcohol. Eventually, it symbolized joy during wartime and the Great Depression.

How the Great Depression still shapes the way Americans eat

From fortified foods to nutrition labels, the legacy of an early financial crisis lives on in kitchens across the United States. Ethnic foods with their (supposedly) hunger-triggering spices were vilified and considered “stimulants” along the lines of caffeine and so, in their stead came prune puddings, canned-meat stews, and dairy-heavy vegetable casseroles featuring America’s first fortified foods. Read more here.

In the 1920s, Rockwell worked as a commercial illustrator

After getting his start at Boys’ Life, Rockwell began illustrating advertisements for products like Jell-O and Orange Crush. Below is one of Rockwell’s advertisements for Jell-O, from 1923.

The story of the Wall Street Crash of 1929

The 1920s in the US "roared" with rapid economic growth after the conclusion of World War I. But in October 1929, the bubbly stock markets crashed dramatically, plunging the nation into the decadelong Great Depression.

Why there's a snack recession

Inflation and economic uncertainty have driven many Americans to make cuts to their snack budgets, according to reports from major food manufacturers like General Mills, JM Smucker, and Campbell's. Major retailers have also observed lower-income consumers cutting back on nonessentials due to the macroeconomic environment.

Learn about the neuroscience and psychology of why we crave comfort foods

The term was coined in 1966, when psychologist Joyce Brothers suggested humans turn to food associated with the feelings of comfort from their childhoods when experiencing emotional distress. Since then, studies have shown that the familiarity, reliability, and convenience of certain foods from one's upbringing can become tied to feelings of nostalgia.

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

Danish cookies became a treasured Lunar New Year gift, thanks to their unique tin container

Hong Kong experienced an economic boom in the 1970s, which led to snacking, including on Western foods, becoming a cultural norm. Kjeldsens butter cookies became a popular treat, and their packaging, a distinct tin container, presented them as more refined than a simple snack. Instead, they were considered a worthwhile present for Lunar New Year.

The studio behind 'Rocky Horror' pulled promotion before its national release

Before its national release in 1975, the studio behind "The Rocky Horror Picture Show" decided the musical movie was too strange, campy, and unwieldy for most audiences and cut its promotional efforts, hoping to minimize its losses. That decision led to the film flopping commercially. It wasn't until a theater began screening the film at midnight that it caught on, attracting a devoted fanbase who attended weekly screenings and dressed as their favorite characters—a tradition that continues to this day.

John D. Rockefeller’s father had a nefarious past

William A. Rockefeller Sr. earned his money via various schemes that included pretending to be a doctor to sell “herbal medicines” and posing as a deaf person to peddle for money.

Teddy Roosevelt was given a daily dose of saccharin

America's 26th president was prescribed a sugar-free diet by his clinician, so when the chief chemist for the US Department of Agriculture approached him with concerns about the product's safety in the early 1900s, the duo clashed over how to regulate it.

Uncrustables' reinvention of the PB&J

In the 1990s, David Geske and Len Kretchman came up with the ingenious idea to package and mass-produce a crustless version of the peanut butter and jelly sandwich. This makeover to an American childhood staple resulted in a $1B business. Read this article in Mental Floss to learn more about the origins of the brand Uncrustables and its extraordinary success.

A DJ helped popularize the term 'rock 'n' roll' to resell R&B to a broad audience

Cleveland DJ Alan Freed launched his radio show "Moondog's Rock 'n' Roll Party," rebranding R&B records, largely performed by Black artists, as "rock 'n' roll" to appeal to a largely white audience. The name was a double-entendre, describing the sound and the sexual activities it was said to induce.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

The ubiquitous 1990s “Got Milk?” ad campaign was intended to fix milk’s dwindling popularity in the late 20th century

Despite its success in spreading the word about milk, the sales numbers weren’t quite as impressive. This Mental Floss article details the marketing efforts themselves, as well as how milk lobbyists didn’t necessarily succeed despite their revolutionary ads.

Radio quiz shows took off in the '40s

The concept took hold during the Great Depression, with 50 shows on the air by 1940, because they allowed families to imagine a financial windfall was just a few questions away. Although the genre had a slight downturn during World War II, it experienced a resurgence by the end of the decade, with 200 shows on the air.

Fracking brought short-term wealth and long-term collapse to Rock Springs, Wyoming

In the early 2000s, the fracking boom transformed the quiet mining town into a hub of oil field laborers with plentiful job opportunities. Once the boom faded and industry left, unaffordable housing, unsafe working conditions, and drug epidemics left many residents with no prospects amid a disappearing way of life.

Read what actions helped support grieving individuals during times of anguish

Concrete acts of kindness that buoyed New York Times readers after the deaths of loved ones varied widely. Examples include: friends sending emojis requiring no reply, coming over without asking to clean a grieving individual's bathroom, feeding them, taking them for periodic outdoor walks, and simply sitting with them so they weren't alone. (Some users may experience a paywall.)

In 2007, Bridgewater Associates warned of an impending financial crisis

Ray Dalio even presented his concerns to the US Treasury Secretary. In late 2025, Dalio warned of another recession, in line with models he created in his book "How Countries Go Broke: The Big Cycle."

'Mystery hikes' were a popular attraction in the 1930s

Still reeling from the Great Depression, many Americans were looking for low-cost (or free) activities. Some travel agencies curated "mystery hikes," which offered intrepid amblers the opportunity to be set on a blind adventure.

Frozen burritos made the dish widely available in the 1950s

California native Duane Roberts, who also pioneered the frozen hamburger patty, invented the frozen burrito in 1956 to be easily prepared at fast food restaurants. This innovation also allowed it to be sold in supermarkets.

Indoor rock climbing gyms have doubled in a decade in the US

The business saw a jump in growth amid low real estate costs after the 2008 Great Recession. The sport's culture has shifted from serving misfit loners to more family-friendly spots.

Alternative investments have become more popular since the 2008 financial crisis

When the traditional markets crashed during the 2008 financial crisis, many people saw the value of their traditional investments plummet and began to look into alternatives as a result.

Play a game that reveals if investors with a crystal ball make better trades

The "crystal ball" game reveals how well you would do trading stocks and bonds if you could see the front page of the Wall Street Journal one day in advance.

How a failed investment bank almost became the name of a whiskey line

In the fallout of the Great Recession of 2008, Barclays bought several assets from the failed investment bank Lehman Brothers in a fire sale and maintained the company's trademark, despite the bank's collapse. Tiger Lily Ventures attempted to launch a whiskey line parodying the name, but the product was rejected in court due to questions over Barclays' maintenance of the trademark.

The board game Risk was created by an Academy Award-winning screenwriter.

A rush to invest in British rail in the 1840s led to investor ruin

During “Railway Mania,” speculative excitement pushed British rail shares to extreme valuations as investors chased rapid expansion. When costs ballooned and profits failed to materialize, the bubble collapsed in 1847—wiping out fortunes across the country.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Telehealth demand for GLP-1s for weight loss is booming as consumers seek easier access.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

In 1945, Surrealist artist Salvador Dalí and legendary animator Walt Disney began collaborating on a short film that was not completed until 2003, years after both men had died.

The Dracula character, now seen as the vampire archetype, was inspired by a seafood-induced nightmare its creator experienced.

In recent years a child anxiety expert has created and tested a novel phobia and anxiety treatment approach for children, focused on changing how parents respond to the fears.

In its famous catalog, Sears sold $600 DIY house kits from 1908 through the 1940s, resulting in an estimated 100,000 'Sears and Roebuck homes.'

Watch a 1934 short film starring jazz legend Cab Calloway, a major figure in the Harlem Renaissance's music scene

Watch this video that uses Lego bricks to explain how venture capital works.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

Brian Wilson wrote the Beach Boys' 'Don't Worry Baby' for the Ronettes, but the legendary girl group rejected it.

Some coin denominations have ridges etched on their sides, partly to prevent counterfeiting, in a practice called 'reeding.'

In 1939, baseball star Lou Gehrig delivered his inspirational 'Luckiest Man' speech after retiring due to the health condition that now bears his name.

In 2009, the nation was gripped by the story of a missing young boy who was believed to be floating over Colorado in a homemade balloon, until it was revealed that he was at home the whole time.

Elk Cloner, the first computer virus to spread in public, was written as a practical joke by Richard Skrenta, a Pittsburgh high school student.

Stanford built a Google Maps for the Roman Empire, revealing how much it cost to travel in the ancient world

The first steps to rebuilding your credit score include getting to know exactly what's on your credit report and figuring out how far you are from the '700 club,' or 'good score' range.

Scientists can determine Earth's past climate conditions by analyzing air trapped in microscopic bubbles within ice cores—columns of compressed snow layers that build up over hundreds of thousands of years.