The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

The studio behind 'Rocky Horror' pulled promotion before its national release

Before its national release in 1975, the studio behind "The Rocky Horror Picture Show" decided the musical movie was too strange, campy, and unwieldy for most audiences and cut its promotional efforts, hoping to minimize its losses. That decision led to the film flopping commercially. It wasn't until a theater began screening the film at midnight that it caught on, attracting a devoted fanbase who attended weekly screenings and dressed as their favorite characters—a tradition that continues to this day.

The cult of 'Rocky Horror' has its own rituals

The movie was initially a commercial failure, but it began amassing a loyal following through midnight showings, where audience members dressed as their favorite characters and acted out scenes from the movie in the aisles—a tradition that continues to this day.

'Harold and Maude' became a cult classic thanks to a one-screen theater in Minnesota

The 1971 movie flopped when it was first released, due in no small part to its bleak comedy and taboo subject matter. It became a cult hit, though, after the Westgate Theater, outside Minneapolis, ran the film on its single screen for over two years.

'Plan 9 from Outer Space' gained an audience after it was trashed by critics

The science-fiction film went mostly unnoticed in its original theatrical run, often playing in double-features aimed at teenagers. It wasn't until 1980, when film critics Harry and Michael Medved dubbed it the "worst film ever made," that it began to attract a cult following. In 1994, Johnny Depp starred in a biopic about its director, Ed Wood.

Broadway's 10 biggest flops

For every "Carousel" or "Cabaret," there's a "Spider-Man: Turn off the Dark"—a show that never found its footing, sometimes in a public and disastrous way. Here are 10 Broadway musicals the producers and stars would probably rather we forget. Some, like "The Rocky Horror Show" and "Breakfast at Tiffany's," were eventually revived and relatively well received. Others, like "Into the Light"—which involved mimes, metaphysics, and the legend of the Shroud of Turin—have rightfully stayed buried.

British censors turned 1981's 'The Evil Dead' into a notorious cult classic

Sam Raimi's debut feature film is considered a classic horror movie—one that was as ridiculous as it was scary. Despite protests from politicians and parent groups, the film became a surprise hit abroad with audiences who understood it as campy satire—something that was lost on its would-be censors.

Fans of 'The Room' love it for its (many) faults

The movie has bad acting, nonsensical dialogue, and a plot that doesn't add up. Still, its fans attend midnight screenings, recite its most famous lines, and even act out scenes in the aisles. Studies have found that fans are drawn to "trash cinema" like "The Room" for the same reason they're drawn to avant-garde works: because they flout mainstream standards.

Cult classics are often defined by their initial commercial failure

Whether they're films, albums, television shows, or some other work of art, cult classics usually develop ardent followings because of their early struggles, either as box office flops or modest, self-released affairs. Richard Kelly, director of cult film "Donnie Darko," explains why he believes that endears audiences.

‘Halloween’ is one of the most profitable indie films of all time

The 1978 John Carpenter movie grossed $70M in its initial run despite a modest budget. It helped pioneer the “slasher flick” subgenre, though it wasn’t filled with cheap thrills. As Roger Ebert pointed out in his review of the movie, Carpenter’s filmmaking techniques—alongside his original score—were a work of art.

'The Shawshank Redemption' flopped in theaters

The Tim Robbins movie, based on Stephen King's short story "The Body," did poorly at the box office when released in 1994. It took off on the video rental market, though, after it was nominated for seven Oscars.

'The Wizard of Oz' flopped in theaters but exploded on TV

The film cost $2.7M to make—$1M more than the average production in 1939, but didn’t recoup it for almost two decades. Its success is mainly due to television. It aired annually from 1956 to 1965 and was watched by more than 49% of all television viewers.

'Rocky Road' was designed to help people cope with the stock market crash

In 1929, ice cream maker William Dreyer marketed Rocky Road as a sweet treat intended to distract consumers from the poor state of the economy. (Some readers may experience a paywall.)

How Alfred Hitchcock changed cinema

In 1960, Alfred Hitchcock changed moviegoing with "Psycho." At a time when audiences came and went during screenings, he enforced strict start times, banned late arrivals, and kept plot details secret. The result? A $32M hit that helped shape modern theater etiquette.

'Saturday Night Fever,' the 1977 film that introduced disco to the mainstream, was based on a fabricated magazine story.

In communist Poland, the VHS black market provided a window into the US

Although government censors often banned official releases, Polish residents enjoyed a healthy black market of stores and traders, who offered all the latest Hollywood movies.

The original ending to 'Rudolph the Red-Nosed Reindeer' was changed after viewers voiced their disappointment

The movie's TV premiere on December, 6, 1964, ended with Santa choosing Rudolph to help him deliver presents across the world. However, young viewers were disappointed that Rudolph never fulfilled his promise to rescue his friends from the Island of Misfit Toys, which he'd promised to do earlier in the film. The producers reworked the ending, correcting the plothole, before the movie was broadcast again in 1965.

'Saturday Night Fever,' the 1977 film that introduced disco to the mainstream, was based on a fabricated magazine story.

Why A24 has had such massive success

It's rare for a production studio to have a fanbase, but A24 Films has achieved that in its decade of existence. This five-minute video explains why the studio's focus on authentic, "cool" films has helped make it standout.

How underground radio revitalized rock 'n' roll

Early FM was a wasteland and quickly became the domain of amateurs and risk-takers, including many stations and DJs who played music that flew in the face of mainstream trends. This history of the band's scrappy beginnings unpacks how it realigned the rock charts.

'Harry Potter’ book launches became midnight cultural events with strict rules

As anticipation grew, bookstores worldwide hosted midnight release parties for new Harry Potter titles—drawing crowds in costume, complete with games and countdowns, transforming book launches into global celebrations of reading. Libraries and stores were required to adhere to strict regulations over who could handle the books before the official debut.

Netflix's 'KPop Demon Hunters' is the streamer's most-watched original movie

The 2025 film, which combines K-pop music and Korean mythology, became a big hit on the streaming platform. It was equally successful in its limited theatrical release, shooting to the top of the box office rankings.

70 years ago today, city officials in Santa Cruz, California, banned rock 'n' roll to protect its youth from corruption after witnessing a 'provocative' concert the night before.

A deep dive into the long road to making 'Star Wars'

In this podcast, Chris Taylor, author of "How 'Star Wars' Conquered the Universe," details the long road—lined with studio rejections, a dismissive crew, glacially slow special effects, and last-minute edits—George Lucas traveled to see "Star Wars" through to its release.

Hollywood's efficient response to the Spanish flu made it a filmmaking destination

In 1918, the Great Influenza epidemic killed more than 675,000 Americans. Los Angeles was one of the first cities to shut down movie theaters, most of which were independently owned and couldn’t afford the revenue loss. The results were twofold: the quick response meant that Hollywood could bounce back faster than other film hubs, and it also contributed to the rise of vertical integration as studios stepped in to purchase the flailing theaters.

Dolly Parton declined her nomination for the Rock & Roll Hall of Fame

The country icon was nominated in 2022 but bowed out, saying, “I don’t feel I have earned that right” and that she didn’t want votes split because of her inclusion on the ballot, though the Hall of Fame inducted her anyway. Interestingly, she also mentioned that the nomination motivated her to release a rock ‘n’ roll record in the future. She released “Rockstar,” a double-album featuring several duets and covers of popular rock songs, in 2023.

The Sundance Film Festival is named after a Robert Redford character

Redford purchased a plot of land in Utah in 1969, calling it Sundance Mountain Resort, a nod to his role in the film "Butch Cassidy and the Sundance Kid." Soon after purchasing the land, he began hosting workshops to develop young artists. The Sundance Film Festival (originally called the Utah/US Film Festival) was first held in 1978 and was intended to draw attention to independent cinema.

A Y2K glitch billed one VHS renter $91,000 for a movie

At a video store in upstate New York, a date rollover error marked a customer’s 1999 rental as 100 years overdue, resulting in a $91,250 bill. The store quickly fixed the bug and gave him a free rental as consolation.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

The first horror movie is believed to be George Méliès' 1986 short 'The Haunted Castle,' which pioneered the use of special effects

The Ramones' 'Pet Sematary,' the theme song for the Stephen King novel of the same name, was written while the band was admiring the writer's collection of horror memorabilia.

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

In 1945, Surrealist artist Salvador Dalí and legendary animator Walt Disney began collaborating on a short film that was not completed until 2003, years after both men had died.

The animatronic shark from Steven Spielberg's 'Jaws,' the first modern blockbuster, was a complex underwater apparatus called 'Bruce.'

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Comedy legend Catherine O'Hara, star of 'Schitt's Creek' and 'Home Alone,' quit 'Saturday Night Live' after just one week to return to her old job.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

In 2009, the nation was gripped by the story of a missing young boy who was believed to be floating over Colorado in a homemade balloon, until it was revealed that he was at home the whole time.

After her fellow cult members tried to kill her with an LSD-infused hamburger, one member of the Manson Family, the murderous cult led by Charles Manson, decided to testify against the group's leader.

Human-to-human transmission of hantavirus remains extremely rare, so the 2026 hantavirus cruise ship outbreak doesn't mean we're facing a COVID-style pandemic risk.

For centuries, it was common to sleep in two shifts: a few hours at the beginning of the night, and a longer period beginning around midnight

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

Apollo astronauts left items in the moon's 'toss zone,' including golf balls, family photos, and bags of human waste, to make room for lunar rocks.

'Silent' fireworks have gained more interest in recent years as a quieter celebratory option.

The US first hosted the World Cup in 1994, a tournament that lives in soccer infamy for its poor planning and the murder of Colombian player Andres Escobar, who'd accidentally scored on his own net.

One of the most famous portraits ever taken is 'Afghan Girl' (1984) by Steve McCurry, yet the subject Sharbat Gula went much of her life without being identified or benefitting from the image's success.

Telehealth demand for GLP-1s for weight loss is booming as consumers seek easier access.

Coral polyps reproduce via broadcast spawning, where entire reefs simultaneously release reproductive cells for about one hour, once a year.

The first line of 'immortal' human cells, which can divide indefinitely and are used in scientific research, was nonconsensually taken from a Black woman.