Why A24 has had such massive success

Evaluating film studio A24's cult status since achieving mainstream success

In its quick ascent to the upper echelons of cinema, A24 has achieved a rare place in pop culture of both cult status and financial success. One critic asks whether it can sustain such a position in this fascinating, quick piece.

The people behind the indie film studio A24

The movie "Everything Everywhere All At Once" has dominated at the box office and in awards shows, the latest in indie film studio A24's string of cult favorites. This absorbing piece reports on what makes A24's executives distinct from other...

A deep dive into A24's top ten films

The film studio has released over 100 films since it's founding in 2012, so where should a newcomer begin? This extended video breaks down ten of the best of the studio's productions, showcasing its quality and variety. (Note: The video contains...

The official podcast of A24 film studio

They've made arthouse cinema mainstream while winning critical acclaim at the Oscars, Golden Globes, and more. Catch up on the latest episode of A24's official podcast here with interview of actors, directors, and more.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

How ‘Napoleon Dynamite’ rewrote the indie movie marketing playbook

"Napoleon Dynamite" was a phenomenon when it was released in 2004, but the excitement around the film was the result of a carefully executed, outside-the-box PR strategy that featured free screenings, endless merch, and an early form of stan-centric social media. This deep dive into the film’s inventive marketing tactics explain how a film with a modest budget was able to become a cultural sensation.

The 2022 best picture winner, 'CODA,' was an Apple+ original

Streaming has changed more than how we watch movies—it's changed the way we recognize them during awards season. When movie theaters shut down during the early days of the pandemic, studios had no choice but to release their films on streaming. Once the shift occurred, there was no going back.

Fans of 'The Room' love it for its (many) faults

The movie has bad acting, nonsensical dialogue, and a plot that doesn't add up. Still, its fans attend midnight screenings, recite its most famous lines, and even act out scenes in the aisles. Studies have found that fans are drawn to "trash cinema" like "The Room" for the same reason they're drawn to avant-garde works: because they flout mainstream standards.

Steven Spielberg’s movies have a unique style

Despite their distinct genres, Spielberg films often have much in common with one another. For example, supernatural phenomena, middle-class values, and camera techniques—including long, uninterrupted shots and a dolly-zoom method called the "Spielberg Face.”

One filmmaker turned an abandoned high school into a film studio

In 2017, Jeremy Garelick purchased a vacant school in Liverpool, New York, and turned it into a comedy production studio aimed at social media. The gambit has been successful, with the studio's two TikTok accounts earning over 1M combined followers.

Disney movies pulled in over $5B in 2024

2024 was a banner year for Disney, with the global film studio finding success with "Inside Out 2," "Moana 2," and "Deadpool & Wolverine." While Disney has faced criticism for its reliance on sequels, reboots, and offshoots, the 2024 numbers suggest the public is still eager for its content.

Venture firm a16z's crypto canon

Andreessen Horowitz (a16z) is a leading venture capital firm with deep expertise in cryptocurrency and blockchain technology. For 10 years, the firm has built its internal knowledge in the area, and archived a wide range of explainers exploring everything from fundamentals to emerging crypto trends, and much more.

HBO is known for its adventurous original series

The premium network is known for groundbreaking shows like “The Sopranos,” “Sex and the City,” “The Wire,” “Game of Thrones,” Succession,” and more. Unlike traditional broadcast television, HBO shows were not bound by strict time limits, advertising, or FCC regulations, allowing for more creative freedom.

YouTube evolved into a film distributor

YouTube has evolved from a random clearinghouse of user-uploaded video content to a global media powerhouse. One example is the use of YouTube to distribute "Milk & Serial," a slasher film made for $800 that eventually racked up hundreds of thousands of views.

Film festivals are where independent projects find studios

Film festivals are incubators for the movie industry, providing smaller films and their producers with opportunities to screen in front of live audiences, as well as potential investors who may offer wider distribution.

The best movies about Wall Street

From Martin Scorsese’s “The Wolf of Wall Street,” to “American Psycho” starring Christian Bale, Hollywood has no shortage of Wall-Street-centric filmography. These films often distinguish themselves by interrogating why excess wealth and success are so often deemed synonymous in American culture.

How Netflix's sound logo 'Tudum' was designed as a key sonic differentiator

The Netflix sound logo—called by the company "Tudum!"—debuted in 2015 and has become one of the world's most iconic sound symbols, designed to provoke anticipation. An immense amount of creative work went into designing this three-second sonic marker, which is heard daily worldwide by millions. Key players in its existence weigh in on its creation in this absorbing episode.

An ‘auteur’ is another name for the chief creative mind of a film

“Auteur” is French for author. In film studies, the word refers to a film director who is considered the principal creative mind, or author, behind a film. Directors like Alfred Hitchcock, Akira Kurosawa, Steven Spielberg, and Greta Gerwig are often considered auteurs.

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

A Netflix docuseries turned the sport into a national obsession

Throughout much of its history, Formula 1 racing was a European sport that failed to ever find a major audience in the US. That changed with the “Drive to Survive,” the Netflix docuseries that premiered in 2019. This analysis from two communications professors unpacks how the series has successfully presented the sport for an American audience and cultivated a dedicated fanbase in the process.

The FBI was thrilled with 'The Silence of the Lambs' and its portrayal of the agency

The film's ultimate purpose was to terrify, but the FBI made it clear that they appreciated the accurate, professional portrayals of its agents. "It never hurts to see the organization we all care about and know to be good well-depicted on the big screen," special agent Walter B. Stowe, Jr., wrote in a letter to director Jonathan Demme.

Watch 'Airhead,' a short movie created by Sora and post-production FX

Using OpenAI’s video-generation tool Sora, a user can create impressive, hyper-realistic video footage from a simple text prompt. This short film features a whimsical look at a balloon-headed person navigating the world.

Hollywood alternative Flying A Studios was housed in Santa Barbara for a decade

Founded in 1910 in Chicago, the American Film Company moved west to Santa Barbara to shoot cowboy westerns. For a decade, the studio was prolific, putting out an average of 242 films a year but collapsed within a decade due to a lack of vision.

Why the Linux Foundation partnered with the Academy of Motion Picture Arts and Sciences

In founding the Academy Software Foundation in 2018, the Linux Foundation spread its open-source philosophy to the cinema by establishing a neutral forum for sharing animation, visual effects, and audio technologies across projects. Its founding members include DreamWorks Animation, Epic Games, Google Cloud, Intel, and Walt Disney Studios.

Nollywood is Nigeria's booming film industry

With storytelling roots in the Yoruba tradition of traveling theater troupes, Nollywood has slowly expanded its influence—and the world is taking notice. Over the last decade, Netflix invested more than $23M in the Nigerian film industry.

Blackpink are the most followed female group on Spotify

The widespread popularity of the four-piece girl group Blackpink has built a large community of fans—called Blink—and proven the success of unconventional marketing strategies. Instead of producing a wealth of content and new material, Blackpink releases albums slowly, building tension for their fans. During their musical breaks, the women continue to build on their icon status, working with luxury brands like Chanel or even guest-starring in major American TV shows like “The Idol.”

Age of Miracles: Why Tencent is the ultimate outsider

Tencent has relatively low name recognition outside of China, despite being the world's biggest video game publisher, operating a 1.4-billion-user messaging network, and much more. This podcast explores the business principles underpinning its success, from long-term vision to a unique investment portfolio.

Walt Disney's early film 'Alice's Wonderland' was a groundbreaking innovation in the silent film era

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Hedge funds, the private investment firms that trade a wide swath of financial assets, make money by imposing steep fees on investors and from the fund's investment performance.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

The animatronic shark from Steven Spielberg's 'Jaws,' the first modern blockbuster, was a complex underwater apparatus called 'Bruce.'

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

In 2009, the nation was gripped by the story of a missing young boy who was believed to be floating over Colorado in a homemade balloon, until it was revealed that he was at home the whole time.

See the 25 of the best photos of auroras from around the world.

Frank Lloyd Wright's houses are historically hard to sell because they're old, subject to local landmark commissions, and often unfashionable

Fireworks make a loud booming sound after exploding due to air expanding faster than the speed of sound.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

Read a deep dive on the 'all-purpose healing' peptide BPC-157.

The Great Salt Lake's distinct dual coloration results from high-salinity organisms that only live in the northern portion and produce a purple protein.

According to the physics of black holes, our 4D reality may be a hologram—a projection of information coded on a 2D surface on the edge of the universe.