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A DJ helped popularize the term 'rock 'n' roll' to resell R&B to a broad audience
Cleveland DJ Alan Freed launched his radio show "Moondog's Rock 'n' Roll Party," rebranding R&B records, largely performed by Black artists, as "rock 'n' roll" to appeal to a largely white audience. The name was a double-entendre, describing the sound and the sexual activities it was said to induce.
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