The studio behind 'Rocky Horror' pulled its promotion before the film's national release, looking to cut its losses.

'The Big Lebowski' slowly spawned a cult following—and a religion

When it was released in 1998, the Coen brothers' film didn't garner overwhelming critical praise or generate impressive ticket sales. Over time, though, it's become one of the defining cult movies, with midnight showings where audience members dress as Jeff Bridges' "Dude" and drink White Russians. It's even spawned its own religion: dudeism.

Fans of 'The Room' love it for its (many) faults

The movie has bad acting, nonsensical dialogue, and a plot that doesn't add up. Still, its fans attend midnight screenings, recite its most famous lines, and even act out scenes in the aisles. Studies have found that fans are drawn to "trash cinema" like "The Room" for the same reason they're drawn to avant-garde works: because they flout mainstream standards.

The best cult movies

Cult film followings develop for a number of reasons. Some admire a movie's unappreciated genius. Others believe the work was simply ahead of its time. And, yes, some cult classics gain their cult status because they're unbelievably, laughably bad. This list includes all of the above, ranking the films that have developed passionate, even obsessive, followings—for whatever reason.

Cult classics are often defined by their initial commercial failure

Whether they're films, albums, television shows, or some other work of art, cult classics usually develop ardent followings because of their early struggles, either as box office flops or modest, self-released affairs. Richard Kelly, director of cult film "Donnie Darko," explains why he believes that endears audiences.

'Harold and Maude' became a cult classic thanks to a one-screen theater in Minnesota that featured the film for two years straight.

‘Horror hosts’ helped build the genre’s cult following

Horror is now considered high art, but much of its cult popularity is due to the B-movies that defined the genre. Starting in the 1950s, many of these low-grade films were licensed on the cheap by television networks to fill airtime, introduced by “horror hosts”—MCs with campy, over-the-top personas.

Cult classics are often defined by their polarization

Films that reach cult status are far from universally beloved. In fact, fans of cult movies often become such passionate supporters because a title has been lambasted by mainstream audiences. Stat Significant breaks down some of the most polarizing films of all time based on the data behind audience scores. It should come as no surprise that many in the top 10 are considered cult franchises.

Broadway's 10 biggest flops

For every "Carousel" or "Cabaret," there's a "Spider-Man: Turn off the Dark"—a show that never found its footing, sometimes in a public and disastrous way. Here are 10 Broadway musicals the producers and stars would probably rather we forget. Some, like "The Rocky Horror Show" and "Breakfast at Tiffany's," were eventually revived and relatively well received. Others, like "Into the Light"—which involved mimes, metaphysics, and the legend of the Shroud of Turin—have rightfully stayed buried.

Evaluating film studio A24's cult status since achieving mainstream success

In its quick ascent to the upper echelons of cinema, A24 has achieved a rare place in pop culture of both cult status and financial success. One critic asks whether it can sustain such a position in this fascinating, quick piece.

The internet has changed the definition of a cult classic

Cult classics were often established slowly over time, often through alternative outlets, like independent video and record stores, underground magazines, and tape trading. The internet has put those delivery methods on hyperdrive, helping to splinter the notion of a mainstream monoculture. The Ringer's Miles Surrey wonders whether anything can have a "cult following" if everything now exists outside the "mainstream."

'Plan 9 from Outer Space' gained an audience after it was trashed by critics

The science-fiction film went mostly unnoticed in its original theatrical run, often playing in double-features aimed at teenagers. It wasn't until 1980, when film critics Harry and Michael Medved dubbed it the "worst film ever made," that it began to attract a cult following. In 1994, Johnny Depp starred in a biopic about its director, Ed Wood.

The best cult TV shows

Before the streaming era, television shows lived and died by their weekly ratings. That led to early cancellations for several well-regarded shows, like "Freaks and Geeks," "Party Down," and "Veronica Mars." Thanks to DVD boxsets and streaming, the shows often became cult classics long after they were taken off the air.

‘Halloween’ is one of the most profitable indie films of all time

The 1978 John Carpenter movie grossed $70M in its initial run despite a modest budget. It helped pioneer the “slasher flick” subgenre, though it wasn’t filled with cheap thrills. As Roger Ebert pointed out in his review of the movie, Carpenter’s filmmaking techniques—alongside his original score—were a work of art.

Many critically panned cult classics did well at the box office

Franchise flops like 1997's "Batman & Robin," 1983's "Jaws 3-D," and 2015's "Fantastic Four" were panned, though that didn't stop them from selling hundreds of millions of dollars in tickets.

Take a look at an early rock 'n' roll artifact

This 1956 jukebox musical, "Rock, Rock, Rock!," is an early example of the burgeoning rock 'n' roll culture—with performances from Chuck Berry, Frankie Lymon and the Teenagers, D.J. Alan Freed, and several others. It was also a catalyst, sending the new youth culture into theaters around the country.

Horror exploded as a commercial literary genre in the late 1960s

Ira Levin’s 1967 novel “Rosemary’s Baby” showed publishers horror was a viable commercial genre. That was proven again in 1971, with William Peter Blatty’s “The Exorcist” and again in 1974 with Stephen King’s “Carrie.” The books dealt with societal fears (the occult, drugs, sex) during a time of political upheaval.

Jim Henson's 1986 film 'Labyrinth,' an attempt to break out of children's entertainment, was initially a commercial failure in the US, though it slowly gained an audience that now considers it a cult classic.

B-movie king Roger Corman mentored many of the star directors of 1970s Hollywood, including Francis Ford Coppola, Martin Scorsese, and Ron Howard.

'Friday the 13th' kicked off a summer camp-themed trend

When it was released in 1980, “Friday the 13th” was panned by critics, but it established a lasting horror trope: the unsafe summer camp. The setting made for a natural fit: vulnerable children exiled from normal society, isolated in the dark woods.

The 'Movie Brats'—the nickname given to 1970s film directors like Steven Spielberg, Francis Ford Coppola, George Lucas, and others—ushered in a new era of Hollywood.

How Alfred Hitchcock changed cinema

In 1960, Alfred Hitchcock changed moviegoing with "Psycho." At a time when audiences came and went during screenings, he enforced strict start times, banned late arrivals, and kept plot details secret. The result? A $32M hit that helped shape modern theater etiquette.

'Labyrinth' initially flopped

The fantasy movie, directed by Henson and starring David Bowie, exited theaters less than a month after its release. Later, though, the movie would become a cult classic and would inspire many writers and artists to create similarly whimsical worlds.

Body horror is a subgenre that uses anxieties about appearance

Made popular in the 1980s through films like “The Fly,” the body horror subgenre focuses on physical transformation and violence. It gained significant attention in 2024, thanks to the critical attention “The Substance” received, including an Academy Award nomination for best picture.

Touching Howard’s Rock is Clemson football’s iconic pregame ritual

Since the 1960s, Clemson players have rubbed Howard’s Rock—a rock that was gifted to Clemson by Death Valley, California—before running down the Hill into Memorial Stadium.

The best Valentine's Day-themed horror movies

It may seem like an odd combination—a holiday centered on love and a film genre dedicated to fright—but the hyperspecific subgenre thrives on the apparent juxtaposition, along with some campy send-ups of an overly commercialized holiday.

The best horror movies of all time

The genre has been scaring audiences for over a century, in many different forms and through many other methods. While any list is subjective, this Rotten Tomatoes list is based on the films' aggregate critical scores. We're sure it'll inspire some additions to your watch list—along with some spirited conversations.

How ‘Napoleon Dynamite’ rewrote the indie movie marketing playbook

"Napoleon Dynamite" was a phenomenon when it was released in 2004, but the excitement around the film was the result of a carefully executed, outside-the-box PR strategy that featured free screenings, endless merch, and an early form of stan-centric social media. This deep dive into the film’s inventive marketing tactics explain how a film with a modest budget was able to become a cultural sensation.

The 'Wicked' movies turned an already-successful Broadway show into a behemoth

The production was already one of the most successful in Broadway history, but the release of the first movie kicked it into overdrive: It grossed 15% more in 2024, the year "Wicked: Part I" was released, than the previous year, bringing in more than $112M.

The best Broadway oral histories

What do you get when you combine elite performers, spectacular sets, and tons of rehearsal time? Maybe an award-winning show, but definitely drama. This list of Broadway-based oral histories spans from RENT’s groundbreaking depiction of the AIDS crisis to the lasting impact of the COVID-19 pandemic on live theater. There’s even a retelling of how TikTok helped bring a musical version of Ratatouille to the stage for a one-night-only streaming exclusive.

'Harry Potter’ book launches became midnight cultural events with strict rules

As anticipation grew, bookstores worldwide hosted midnight release parties for new Harry Potter titles—drawing crowds in costume, complete with games and countdowns, transforming book launches into global celebrations of reading. Libraries and stores were required to adhere to strict regulations over who could handle the books before the official debut.

In July 1979, tens of thousands of people rioted on the Chicago White Sox field during 'Disco Demolition Night,' a promotional event that advertised the public burning of the genre's hit records.

Watch some of the best scenes from Mel Brooks' films, including 'Young Frankenstein,' 'Spaceballs,' 'Robin Hood: Men in Tights,' and more.

Superstitious actors believe ‘Macbeth’ is cursed

Actors playing in Shakespeare’s “Macbeth”—a story filled with ghosts, witches, and magic—call it the “Scottish play” out of superstition, a tradition since the play’s first production.

Two individuals are credited with making the Oscars red carpet a destination for fashion

Much like the Met Gala, fashion is now an inextricable part of the Academy Awards. But it wasn't always that way. In the 1950s and '60s, costume designer Edith Head was responsible for making sure the stars looked their best on television. In the 1990s, Fred Hayman brought luxury back to the stage after the excess of the 1970s and 1980s. (Some users may experience a paywall.)

Watch 5 decades of Times Square ball drops

Dick Clark started hosting his “New Year’s Rockin’ Eve” show in 1972, which has become an annual television staple. This compilation includes five decades' worth of ball drops, allowing you to watch how the tradition subtly evolved.