Why TikTok loves fast-casual restaurant Chili's

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

TikTok is obsessed with weird cottage cheese recipes

Cottage cheese “cookie dough.” Pizza cottage cheese bowl. Cottage cheese queso dip. TikTok influencers are suddenly posting nonstop cottage cheese recipes. It might be echoes of the 1990s weight-loss obsession, when diet culture encouraged the consumption of questionably tasty low-fat foods and not much else. Now, cottage cheese’s high protein content has made it an intriguing prospect for online fitness gurus who say that it’s the key to building muscle.

TikTok CEO Shou Zi Chew on its future

TikTok CEO Shou Zi Chew dives into how the trendsetting video app and cultural phenomenon works, from what distinguishes its algorithm and drives viral videos, to the challenges of content moderation and digital addiction in this wide-ranging conversation with the head of TED, Chris Anderson.

Gen Z eats more Chipotle than other generations

The brand’s proficiency with social media and relatively low price point make Chipotle a favorite among younger diners. Individual assembly also makes it easy to cater to various diets.

There are roughly 7,000 Korean restaurants in the US

A generation ago, the average American had never heard of kimchi or bulgogi, but these days, Korean cuisine is booming in the United States. And it’s no accident. This one-minute explainer video from Morning Brew reveals what role the government played in boosting the popularity of Korean food abroad, and what it all has to do with foreign debt and soap operas.

'Foodie' culture arose in the early 2000s

Food writer Jaya Saxena attributes the mainstreaming of the term to early-aughts TV shows, including “Top Chef” and “No Reservations,” as well as the dawn of social apps like Yelp, which turned everyday diners into critics.

Chipotle was initially started to fund another restaurant

Founder Steve Ells was a chef at Stars, a tony restaurant in San Francisco. His original plan for Chipotle—which first opened in 1993 in Denver, Colorado—was to make enough money to open a separate, higher-end restaurant.

Music today is often intended to circulate on social media

Artists are increasingly using TikTok and other short form video platforms as a space to promote their music. One scholar notes this emphasis, and connect it to Taylor Swift's early use of social media to promote her own work and brand.

Meet the man whose 100-patty In-N-Out order permanently changed their menu

In 2004, Will Young and a group of friends, including Zappos CEO Tony Hsieh, talked an In-N-Out in Las Vegas into making a 100-patty burger. The stunt prompted the chain to cap orders at 4 patties, a policy that remains in place today.

The economics of Chick-fil-A

Chick-fil-A has dominated national customer satisfaction surveys while growing conservatively for decades. This video goes into the economics the company deploys to be successful.

How to dine like they do in 'The Bear'

One of the most exciting aspects of FX's hit show "The Bear" is how it highlights real Chicago restaurants and businesses. This guide to some of the restaurants visited by the show’s characters (and a few that aren’t) includes the real Michelin inspectors’ notes on each spot.

How Guinness became a social media trend

In early 2024, an unexpected meme emerged on Instagram and TikTok: "splitting the G," where Guinness drinkers would attempt to take a first sip big enough to leave the remaining beer perfectly aligned with the middle of the "G" on a Guinness pint glass. This Vinepair article explores where the trend came from and how it took off.

A taxonomy of restaurant types

What's the difference between "fast food" and "fast casual"? Is there any real difference between a "diner" and a "family style restaurant"? This guide from DoorDash explores the industry's fine distinctions, along with some deeper dives into specific enterprises that found success.

Tex-Mex is its own distinct cuisine with roots in the Texas borderlands

The cuisine emerged from Tejano cooking, blending northern Mexican ranch food with ingredients such as yellow cheese, beef, and wheat flour. Dishes now considered staples, including chili con carne and fajitas, were Tex-Mex inventions rather than traditional Mexican dishes.

Top creators get paid millions of dollars per post

From the Kardashians to the world’s top soccer players, a handful of celebrities average hundreds of thousands, if not millions of dollars, per sponsored post. But brands aren’t willing to shell out that money for a high follower count alone. Creators must have high engagement rates on their content, too.

A mother goes viral for sharing tips for making her home a "hang out" spot for her son and his friends

A mom shared an Instagram reel of her college-aged son and friends hanging out and playing cards in her dining room. She wrote a note explaining how she helped make this happened, and provided tips to other parents hoping to keep their children visiting home for a long time. She encouraged parents to keep snacks in the house, say yes when their kids asked to hang with friends, and to be okay with a bit of a mess, among other things.

Yohei's sushi innovation turned sushi into a convenient fast food

Nigiri took relatively little time to prepare, making it an ideal dish to serve from a food stand. The success of Yohei’s stand, where customers could select their desired toppings, inspired others to open similar businesses.

Chefs face intense pressure to maintain Michelin stars

Explore the pressure pursuing a star puts on chefs—sometimes at the expense of their mental health, and social media's impact on the culinary landscape. A conversation with Nick Kokonas, co-owner of the three-starred Alinea in Chicago, gets into the ways Michelin’s rankings affect business.

American Express has acquired restaurant software companies to elevate its cardholder experience

One of the many perks of American Express cards is dining credits and special reservation access to fine dining restaurants. Since American Express cardholders are often more affluent than other credit card users, restaurants have benefited from increased partnerships with American Express to offer cardholders preferential reservations and premium experiences. In 2019, American Express acquired Resy, a reservation software, and went on to acquire Tock in 2024.

Beer companies turned Cinco de Mayo into a mass consumer event in the 1980s

Starting in the early 1980s, breweries including Anheuser-Busch, Miller, and Coors created Hispanic marketing departments and sponsored Cinco de Mayo events. By 2003, American beer companies spent over $5M annually on Cinco de Mayo advertising. Some users may experience a paywall.

Many startups in a variety of industries try to reframe themselves as 'tech companies'

Tech is still the dominant industry for startups—in part due to its low barriers to entry, high growth potential, investor preferences, and the proliferation of tech into a wide variety of industries. Sweetgreen, the fast-casual salad chain, for instance, has often referred to itself as a tech company.

Fintech companies made it easier for merchants to request tips, leading to fatigue

In recent years, companies such as Square and Toast have created touch screen technologies prompting customers at coffee shops and casual restaurants to tip upwards of 25%. Despite the interesting psychological conundrum this presents to consumers, one tech columnist argues that shoppers don’t need to succumb to the pressure.

Why Smartfood cheddar popcorn lost its flavor

A passionate fan of Smartfood's white cheddar popcorn investigates why the snack's flavor has diminished over the years. After consulting online forums, the author confirmed many fans noticed the shift. The inquiry revealed a major change to the ingredient list between 2019 and 2021, where cheddar cheese was downgraded and "natural flavors" upgraded—likely due to regulations around sodium use in snacks. Read for a fascinating overview of snack formulas, corporate marketing, and more.

The Hawaiian pizza was popularized by a Canadian chef

Hawaii's tiki culture was popular in North America through the mid-20th century, with canned pineapple a household staple. Sam Panopoulos, a Greek immigrant who operated a diner in Ontario, experimented with outlandish pizza recipes until he stumbled upon the idea for topping a pie with canned pineapple and ham.

McDonald's releases a new adult Happy Meal

Some McDonald's restaurants in Ohio began a nostalgic campaign in late 2023, reviving chicken nugget-style doll toys famous in adult-themed Happy Meals over a quarter-century before. The company collaborated with artist Kerwin Frost to create the toys. Read more and see photos here.

Therapy & intimacy in the age of Twitch.

There are thousands of people streaming for single digit audiences. We asked them what it’s like, and the steps they’ve taken to grow their audiences.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

Telehealth demand for GLP-1s for weight loss is booming as consumers seek easier access.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

See images of medical cases of firework injuries shared on this 'Instagram for doctors.' (Warning: Graphic content)

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

Hear 50 years of iconic hip-hop samples, the genre's foundational looped tracks

Massive blooms of microscopic plankton called dinoflagellates produce the neon blue light seen in glowing tides.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

Lesser-known phobias include turophobia, or the fear of cheese, and nomophobia, the fear of being without your cell phone.

SpongeBob exemplifies Aristotle's philosophy for living well because he understands that happiness doesn't come from external factors like money, recognition, or power.

Comedy legend Catherine O'Hara, star of 'Schitt's Creek' and 'Home Alone,' quit 'Saturday Night Live' after just one week to return to her old job.

In 2018, 26-year-old missionary John Allen Chau was killed by tribesmen after attempting to reach and evangelize on India's isolated North Sentinel Island

Graffiti dates back to at least ancient Pompeii, where citizens scrawled messages to one another on public walls

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

Prince's sexually explicit 1984 track 'Darling Nikki' attracted the ire of the Parents Music Resource Center, an advocacy group that inspired the Parental Advisory sticker, even though the song ends with a Christian message.