Chipotle was initially started to fund another restaurant

Before Chipotle, San Francisco was the epicenter of American burrito obsession

More than just something to eat, burritos were akin to a Bay Area religion in the early 1990s, inspiring performance art, comedy shows, music, philosophizing, and more.

Gen Z eats more Chipotle than other generations

The brand’s proficiency with social media and relatively low price point make Chipotle a favorite among younger diners. Individual assembly also makes it easy to cater to various diets.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

An interview with Colombia's first Michelin chef

Chef Juan Manuel Barrientos is the first Colombian chef to earn a Michelin star. He talks about opening El Cielo, his modern Latin American restaurant with locations in Washington, DC; Miami; and Bogotá. Barrientos also shares his philosophy regarding food and how the Michelin rating affected his work.

Starbucks operates more than 38,000 stores on six continents

The brand started with a single Seattle cafe and grew into an international sensation, thanks to former CEO Howard Schulz’s bold move toward “reigniting the emotional attachment with customers” rather than focusing on expansion.

The unexpected return of the steakhouse

Although the 2010s and early 2020s saw fewer people eating red meat, the momentum has now swung in the opposite direction, with vegetarian spots closing and hip new restaurants slinging beef. Food writer Bettina Makalintal makes sense of the sudden shift by unpacking the steakhouse's resurgence.

Sam Altman gave his first-ever startup pitch after dropping out of Stanford

He dropped out of Stanford to start Loopt, which sold in 2012 for $43.4M. You can watch his first-ever startup pitch in a video.

In 2020, Palantir moved its headquarters from Silicon Valley to Denver, CO

Despite being a famous tech startup synonymous with Silicon Valley, Palantir executives and cofounders have criticized tech founders for not taking a bigger role in upholding Western institutions and supporting American defense and intelligence work. That cultural tension is frequently cited as a motivating factor for the company's 2020 move to Denver, CO. In early 2026, the company announced another move to a suburb of Miami, FL.

The first street vendor to win a Michelin star was Singaporean chef Hawker Chan

The first street vendor to win a Michelin star was Singaporean chef Hawker Chan, whose food was uncharacteristically inexpensive for a Michelin-approved chef. After expanding, he lost the star, but was eventually awarded a Bib Gourmand Michelin Man symbol, which recognizes restaurants serving exceptional food at more accessible prices.

Meet the man whose 100-patty In-N-Out order permanently changed their menu

In 2004, Will Young and a group of friends, including Zappos CEO Tony Hsieh, talked an In-N-Out in Las Vegas into making a 100-patty burger. The stunt prompted the chain to cap orders at 4 patties, a policy that remains in place today.

A deep dive into the man behind ballpark nachos

Nachos were invented in Mexico in 1943, but "ballpark nachos" (featuring liquid cheese and pickled jalapenos) were invented in 1976 for the Texas Rangers, then a relatively new franchise. This Texas Monthly piece digs into the history of Frank Libreto, who realized classic nachos could be a cost-efficient concession with just a few small tweaks.

The business plan for Blue Ribbon Sports came from a Stanford assignment

Nike cofounder Phil Knight’s original idea was to begin selling Japanese shoes, which were cheaper and just as light and durable as the leading German shoes from Adidas and Puma, at a lower price in the American market. His last assignment in business school at Stanford became the original business plan for Blue Ribbon Sports.

Michelin stars don't guarantee financial success

A Michelin star generally increases customer traffic for a restaurant. Still, prestige does not guarantee improved finances. According to a 2017 report, half the European restaurants with more than one star weren’t making a profit. However, losing a star can also be devastating.

The first chili cook took place in a Texas ghost town

"The Great Chili Confrontation" happened October 21, 1967, in Terlingua, Texas, a small ghost town near Big Bend National Park. The showdown was between journalists H. Allen Smith, who wrote an article titled “Nobody Knows More About Chili Than I Do,” and Wick Fowler, a Texas reporter.

White Castle helped propel fast food as a restaurant model

Diners looking for quick meals had plenty of options with food stands and automats, but White Castle pioneered the concept of the fast food restaurant with its first location in 1921 in Wichita, Kansas. The owners emphasized White Castle as more than a fast and cheap way to eat; it was a place to sit and enjoy a meal, with stainless steel interiors and open kitchens.

Apple’s third cofounder was its angel investor

Steve Jobs and Steve Wozniak are well-known for cofounding Apple, but the company had a third founder who acted as an angel investor: Mike Markkula, who invested $250K in 1977.

Nvidia was founded in a Denny's restaurant

Nvidia is one of a handful of companies valued at more than $1T. In its early days, the semiconductor company sold GPUs, or graphics processing units, that were used for video games. But in recent years, Nvidia’s chips have been used for crypto and AI. Nvidia has faced several setbacks on its journey, including when the US sanctioned chip exports to China.

Hooters filed for bankruptcy in March 2025 after being operated by two very distinct operations

For years before that filing, the restaurant group had been operated by two different companies: one owned by private equity, and the other that includes the original founders.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

Many startups in a variety of industries try to reframe themselves as 'tech companies'

Tech is still the dominant industry for startups—in part due to its low barriers to entry, high growth potential, investor preferences, and the proliferation of tech into a wide variety of industries. Sweetgreen, the fast-casual salad chain, for instance, has often referred to itself as a tech company.

In 2013, consumers reportedly purchased more beer on Cinco de Mayo than on Super Bowl Sunday or St. Patrick's Day

Beginning in the early 1980s, breweries positioned Cinco de Mayo as a "Mexican St. Patrick's Day," sponsoring events and targeting Latino consumers. Anheuser-Busch and Miller created Hispanic marketing departments, while Coors spent over $60 million marketing to Latino consumers.

A Texas billionaire created the first team-focused pickleball league

Steve Kuhn is on a mission to make pickleball the next big global sport, starting with Major League Pickleball, his team-focused pickleball league. He's turned his property, named Dreamland, into an expansive center for the sport.

There's no definitive proof that Boulanger, the supposed inventor of the restaurant, ever lived

Legend has it that Boulanger's Paris soup shop was the first modern restaurant, but historian Rebecca Spang found no definitive proof that he ever lived. She did, however, find multiple documents referencing a different 18th-century Parisian, Mathurin Roze de Chantoiseau, as the "creator" of restaurants. (Some readers may experience a paywall.)

A short-lived dance festival gave a promoter the idea for Coachella

In 1996, Goldenvoice CEO Paul Tollett helped organize the Organic festival, an all-night electronic music festival held at a ski resort east of Los Angeles. Tollett said he was inspired by the way Organic's lineup brought the United Kingdom's burgeoning rave culture to a distinctly picturesque and American venue and environment.

John Steinbeck spent 6 years studying at Stanford, but never earned a degree.

The payments tool Zelle was created by big banks to compete with apps like Venmo

Zelle is an alternative to Venmo, where people can pay each other back for expenses like apartment utilities or dinner. But its origin story has more to do with big finance than small transactions.

Steve Martin was a wildly successful stand-up—and abruptly quit doing it

In the ‘70s, few stand-up comics were bigger than Steve Martin, who released multiplatinum albums and regularly sold out arenas. As he detailed in his 2007 memoir, Martin had grown disillusioned with his success as a stand-up and pivoted into film.

In 2025, four executives from large tech companies were given positions in the US Army Reserves—including Palantir Chief Technology Officer Shyam Sankar, which reinforced Palantir's ties with the US military and its role as a leading defense partner.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

One disco producer saw 'Star Wars' four times on its opening weekend and was so inspired that he recorded the album 'Star Wars and Other Intergalactic Funk,' which produced a chart-topping single.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Read a deep dive on the 'all-purpose healing' peptide BPC-157.

After her fellow cult members tried to kill her with an LSD-infused hamburger, one member of the Manson Family, the murderous cult led by Charles Manson, decided to testify against the group's leader.

When caught in the mouths of cardinal fish, seed shrimp release glowing, bioluminescent chemicals, which alert predators of the cardinal fish, prompting the shrimp's ejection.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

See a 3D reconstruction of Tenochtitlan, the Aztec capital that was home to an estimated population of 200,000 to 400,000.

The United States has had a tumultuous relationship with Cuba since its 1959 revolution, highlighted by a nuclear crisis and a decades-long trade embargo.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

The first image of a black hole was captured by creating an Earth-sized virtual observatory from a network of eight radio telescopes.

Abraham Lincoln was almost assassinated weeks before his inauguration as he traveled from Illinois to DC through Baltimore in 1861; it took two independent claims for Lincoln to be convinced the threat was real

Frank Lloyd Wright's houses are historically hard to sell because they're old, subject to local landmark commissions, and often unfashionable

One of the most famous portraits ever taken is 'Afghan Girl' (1984) by Steve McCurry, yet the subject Sharbat Gula went much of her life without being identified or benefitting from the image's success.

'Grand Canyon of the Yellowstone,' a work by American painter Thomas Moran, inspired Congress to establish Yellowstone National Park.

Famed poet TS Eliot rejected the manuscript for George Orwell's political fable 'Animal Farm,' writing that its criticism of authoritarianism was not 'the right point of view.'

The first steps to rebuilding your credit score include getting to know exactly what's on your credit report and figuring out how far you are from the '700 club,' or 'good score' range.

Volcanoes 'die' when their supply of magma runs out, if they are shifted away from their underlying magma reservoir, or if they get clogged by collapsing or their magma cooling back into rock.