Apple

Overview

Apple is a tech giant renowned for products like the iPhone, iPad, and Mac—devices that have transformed how people communicate, consume media, and interact with technology.

The company was cofounded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, focusing on personal computing for creativity and enjoyment by ordinary consumers. With the launch of the Macintosh in 1984, Apple set the standard for modern PCs with its graphical user interface. It then shifted the music industry into a song-download framework with the launch of the iPod in 2001. Apple revolutionized the smartphone industry in 2007 with the iPhone, introducing an all-screen touch interface and smartphone apps.

Under Tim Cook, who took the helm as CEO in 2011, Apple continued to launch new products, including the Apple Watch, AirPods headphones, and Vision Pro AR headset. In 2018, it became the first publicly traded US company to reach a valuation of $1T. A year later, Apple became a player in Hollywood, funding original shows and movies via Apple TV.

In 2026, John Ternus, Apple's head of hardware engineering, will take over as CEO.

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