Steve Jobs

Overview

Steve Jobs is considered one of the greatest business leaders of all time. As Apple’s cofounder and CEO, Jobs led the tech company that created generation-defining tech devices such as the iPhone that soon became models for consumer tech.

1440 Findings

Hours of research by our editors, distilled into minutes of clarity.

  • Apple started out in a garage in 1976

    Shifting the focus of personal computing from businesses to everyday consumers, Apple found early success with the Apple II, which sold 6 million units, and the Macintosh, which featured a user-friendly graphical interface.

  • In 1984, Apple ran an award-winning Super Bowl commercial

    Directed by Ridley Scott and a winner at the Cannes Lions International Advertising Festival, the clip features a heroine flinging a sledgehammer at a Big Brother-style figure delivering a speech. As the screen shatters, a voiceover proclaims that Apple's release of the Macintosh will ensure, "1984 won’t be like ‘1984.’”

  • Watch Steve Jobs introduce the first iPad

    Apple’s cofounder debuted the first iPad in 2010, framing it as a third category of personal electronics between the laptop and the smartphone. Steve Jobs showed off how thin the device was (for the time) and explained how it was better than smartphones and laptops for browsing the web.

  • Steve Jobs saved a nearly bankrupt Apple

    Apple nearly went bankrupt in 1997, when the tech company had only three months of operational cash left. Apple’s board ousted cofounder Steve Jobs in 1985, but he was brought back as interim CEO to revive the company when Apple purchased Jobs' company, NeXT.

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