Many startups in a variety of industries try to reframe themselves as 'tech companies'

Unlike small businesses, startups aim to disrupt entire industries

They also differ from small businesses in that startups have a higher level of risk, may take on outside funding from venture capital firms to boost growth, and more.

Many of the top companies in the US by market cap began as tech startups

Combined, the top seven companies by market cap in the US as of December 2024—Apple, Nvidia, Microsoft, Alphabet, Amazon, Meta, and Tesla—were worth more than $16T at the time.

The term 'startup' can be traced back to a 1976 Forbes article

The magazine article included what’s widely considered the first recorded use of the word “startup.” The following year, the publication Business Week went on to use the term in a piece as well.

The infrastructure, talent, and markets of Silicon Valley make the high-tech region ideal for startups

The number of startup employees, founders, and investors who have flocked to Silicon Valley over the years makes the California region ideal for networking in the tech space. Plus, California’s laws and specific rules around trade secrets help founders of fledgling businesses in Silicon Valley feel protected.

Fintech relies on technology, not physical location, to serve financial customers

Most of the industry's prominent players were created since 2010, and are still in a growth phase. These institutions have broadly disrupted traditional banking and have pushed physical banking locations toward obsolescence.

The 50-100-500 rule: when a startup is no longer a startup

According to startup expert Alex Wilhelm, a company cannot be considered a startup if it generates revenue exceeding $50M, employs more than 100 people, and has a valuation of $500M or more. However, Wilhelm modified the rule in 2018 to $100M in revenue, over 500 employees, and a valuation of $2.5B or more.

Find out how companies decide which stock exchange to list on

Tech companies often prefer to list on the tech-focused Nasdaq, whereas more traditional organizations opt for the New York Stock Exchange. Sometimes the choice is made partly based on the services an exchange offers a company.

See a website that tracks layoffs

A startup founder has been tracking tech layoffs since 2020. In 2025, 124,201 tech employees were laid off, per the website.

Mark Zuckerberg views Meta as a technology company—not a social media company

Despite Meta's core products being social media apps, Zuckerberg is adamant that Meta is a technology company that has built social media apps, but can build and is comfortable building other technologies—like AI-integrated glasses and virtual reality labs.

The evolution of X, from startup to Musk-owned giant, reflects rapid tech shifts

Twitter began in 2006 as a side project and grew into a major global platform, widely used for news, activism, and political discourse. Despite mainstream success, it faced ongoing management turmoil, business struggles, and rising concerns over misinformation and user safety.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Over 400 tech companies call Santa Barbara home

The city boasts a strong talent pipeline from UCSB, established tech companies like Sonos and Procore and dozens of startups. Search for any company in Santa Barbara with this regularly-updated directory.

Sears once tried to become a tech company

In 1984, Sears arguably created one of the first online retail services, called “Prodigy,” in 1984 alongside IBM and CBS. But it was more of a WeChat than an Amazon, offering a variety of other services to users a few years before the dot com era.

Many female-founded companies were branded with the color 'millennial pink'

Many of the female-founded companies of the “girlboss era” in the mid-2010s had one thing in common: A certain light shade of pink was core to their brand book. The color—deemed “millennial pink”—was found on the packaging of makeup company Glossier, the walls and logos of coworking space The Wing, and the suitcases of luggage company Away.

AI's growing energy demands are driving tech companies to consider nuclear power

Big Tech has rebranded nuclear power as a green solution to address the strain on the grid from millions of people using power-hungry AI tools. As of mid-2025, generating one image uses as much electricity as charging the average smartphone, or leaving a household light bulb on for 87 consecutive days.

Y Combinator takes its name from a computer science concept

Y Combinator, the startup accelerator, gets its name from the “Y combinator” computer science concept. Specifically, something called a “Y combinator” in computer science is a function that runs programs, just like the Y Combinator startup accelerator runs a program that helps grow startups.

Nonprofit VC funds invest in startups, but have donors instead of LPs

Examples include Andreessen Horowitz’s TxO (Talent x Opportunity) Initiative and Fifth Star Funds, which allows donors to write “Friends & Family” checks for Black tech founders.

A taxonomy of restaurant types

What's the difference between "fast food" and "fast casual"? Is there any real difference between a "diner" and a "family style restaurant"? This guide from DoorDash explores the industry's fine distinctions, along with some deeper dives into specific enterprises that found success.

The fitness industry has seen a lot of fads—and Peloton might be one of them

Like SoulCycle and Tae Bo, Peloton has struggled to stay at the forefront of the fitness industry. Despite periods of incredibly high interest and high-profile users (like the Obamas), Peloton has lost many users since the pandemic ended—and has struggled to add more. (Some users may experience a paywall.)

WeWork’s competitors in the coworking space include Industrious and The Malin

WeWork’s story is colored by the times it just couldn’t make its numbers work. Its competitors in the coworking industry, such as Industrious and Convene, seem to be prioritizing slow and stable financial growth instead.

Science fiction or new technology?

Dystopian literature is no longer relegated to the page, with innovations like the Tesla Cybertruck and Meta virtual reality headsets mirroring the aesthetics of texts like "The Running Man" and "Neuromancer." In this essay, Casey Michael Henry argues that the images from these works remain while their messages have faded.

Gen Z eats more Chipotle than other generations

The brand’s proficiency with social media and relatively low price point make Chipotle a favorite among younger diners. Individual assembly also makes it easy to cater to various diets.

How the ocean is the new frontier of innovation

Space has been called the final frontier of innovation and investment for decades. Many innovators say the ocean is the new space, the vast majority of whose hidden depths remain obscure. In this podcast episode, business-minded experts discuss the opportunities founders see in the ocean, including seagrass restoration, underwater cable networks, and more.

Venture capital is a form of funding provided to early-stage companies with high growth potential, typically in exchange for an equity (or ownership) stake

Tour Tencent's sprawling headquarters focused on tech and health

Tencent has a massive headquarters in China to match its sizable market capitalization. Featuring 40% less carbon consumption and emissions, the building features facial recognition for security, swimming pools and a fitness track, time management apps, and more.

Inside a company making millions on retro, refurbished technology

Retrospekt is one of the many companies flipping old, fan-favorite technology like Polaroids, cassette tapes, and Tamagotchis. Studies show that nostalgia can make people spend money and is one of the driving forces behind the demand for second-hand gadgets.

'Foodie' culture arose in the early 2000s

Food writer Jaya Saxena attributes the mainstreaming of the term to early-aughts TV shows, including “Top Chef” and “No Reservations,” as well as the dawn of social apps like Yelp, which turned everyday diners into critics.

In 2025, four executives from large tech companies were given positions in the US Army Reserves—including Palantir Chief Technology Officer Shyam Sankar, which reinforced Palantir's ties with the US military and its role as a leading defense partner.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

Telehealth demand for GLP-1s for weight loss is booming as consumers seek easier access.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

Massive 3D printers have been used to build homes by stacking layers of 'concrete toothpaste,' a fire-resistant material that effectively insulates against outside noise.

Browse a detailed visual analysis of over 200,000 similes—comparisons that often use 'like' or 'as'—from popular fiction to see how frequently writers the same idiomatic expressions.

Some Pokémon have been named after real and fictional organisms, while some real-world species have been named after Pokémon, such as Chilicola charizard and Binburrum zapdos.

The word 'jazz' evolved from 'jasm,' 19th-century American slang for 'energy'

Despite being favored by 87% of Americans, Congress does not have term limits.

Some renewable energy sources may weaken the resiliency of electric grids by removing outage buffers provided by coal- and natural gas-fired plants, which provide the system with more time to find a new power source if a plant goes down.

44% of Americans say they pray at least once a day—discover how your state's religiosity stacks up against the rest of the country.

Visualize how CRISPR-Cas9—a type of immune system used by single-celled organisms to attack invasive viruses—targets and makes precise changes to a gene's DNA.

Some researchers have labeled nomophobia, the fear of being without your phone, as 'the phobia of the 21st century.'

Corals are themselves not coral reefs—the term refers to the tiny marine invertebrates that build the rigid reef.

The first steps to rebuilding your credit score include getting to know exactly what's on your credit report and figuring out how far you are from the '700 club,' or 'good score' range.