The fitness industry has seen a lot of fads—and Peloton might be one of them

Peloton hit a million subscribers in June of 2020

The COVID-19 pandemic ushered in record-breaking sales for Peloton, as gyms closed and at-home fitness classes became the new norm. However, Peloton struggled to keep up with the increased demand. As the COVID-19 pandemic's lockdowns lifted, many people returned to the gym, reducing their need for on-demand at-home fitness classes. Some say Peloton's strong subscriber base is the ticket to helping the company eventually become profitable.

Owning a Peloton has become a status symbol

Given the relatively high financial barriers to entry—with its cheapest bikes selling on its website for almost $2K—owning a Peloton has become a status symbol for some, representing the disparity between access to fitness between the upper and lower classes in the US (especially during COVID).

Peloton's success is partly due to users' relationships with instructors

Despite Peloton's online model, most users feel a deep connection with the instructors and have created community groups around their shared identities (like being a mom or a lawyer). The relationship users have with their instructors has fueled consistent engagement and paved the way for instructors to take on personal brand deals. (Some users may experience a paywall.)

Peloton's founder once said the company 'sells happiness' before a disappointing initial public offering

Ahead of the company's IPO, Peloton founder John Foley told investors that "on the most basic level, Peloton sells happiness." However, the inspirational sentiment didn't stick with investors—the company closed the day of its IPO with stocks trading down 11% from the IPO price. (Some users may experience a paywall.)

More than 400 investors turned Peloton down in its initial funding rounds

Peloton founder John Foley said investors rejected the company's initial funding requests because there was no clear indication of what the market for at-home fitness classes looked like. Ultimately, more than 200 angel investors gave the company its first round of cash. (Some users may experience a paywall.)

Peloton makes most of its money via monthly subscriptions

Peloton has two core revenue streams: the exercise equipment it sells and the company's monthly subscription that gives users access to its class library. More than half of Peloton's revenue comes from the company's core product, the monthly subscription. Its "Peloton App+" membership tier is $28.99 per month.

The controversial 'Peloton Wife' ad from 2019 cost the company more than $1B in market value

The 2019 ad of a man gifting his wife a Peloton exercise bike sparked a wave of controversy, with some calling the ad sexist and fatphobic. The ad's backlash decreased the company's market value by $1.6B.

Peloton paid a $19M fine for its handling of treadmill injuries

In 2021, a six-year-old died after getting caught underneath a Peloton treadmill. A federal investigation into the company revealed that Peloton knew about injuries on the treadmill as early as 2018 and failed to report the incidents to the US Consumer Product Safety Commission.

In 2021, Peloton instructor Cody Rigsby came in third place in 'Dancing With The Stars'

Rigsby has the largest social media following of any Peloton instructor as of this writing and is reportedly one of the highest-paid instructors. When he competed on the show in 2021, some fans felt like his cult-like following from Peloton kept him on the show, despite not being the strongest dancer.

The word 'Peloton' comes from the word for the main group of riders in a cycling race

The word itself is French for "ball," but became the inspiration for the word "platoon" in the 17th century to describe a group of soldiers. Now, it's a common cycling term and the main focal point in cycling races.

Peloton, 'And Just Like That …,' and Chris Noth: all about Mr. Big's Peloton death and the following ad

In the "Sex and the City" spin-off "And Just Like That …", Mr. Big—played by Chris Noth—dies after having a heart attack after a Peloton class. In real life, the Peloton team had not been informed of the plot point. Peloton worked quickly to create an ad starring Noth in just two days in an attempt to get ahead of the story. But very soon after, Noth received public sexual assault allegations, leading to Peloton pulling the ad.

Doctors weigh in: Are wearable fitness devices useful or just entertainment?

In an age where technology is intertwined with our daily routines, there is an evolving relationship between healthcare professionals and the data gained from our wearable devices. This piece, published on The Verge, explores how doctors view and...

Pickleball's popularity has created a power struggle

The sport's sudden rise has led to a tumultuous landscape with battles over governance, court space, and player rights. This Sports Illustrated deep dive examines the competing billionaires vying for control, the conflicts over court usage and noise disputes, and how a second proposed Hall of Fame is dividing the sport.

Theranos and Pets.com are among some of the biggest startup failures ever

You might have heard of Theranos, Elizabeth Holmes’s one-time blood testing company that landed the founder in prison for more than a decade after she was charged with fraud. The rest of the startups on a list of five of the biggest startup failures ever might not be as famous as Theranos, but they were met with similarly disastrous fates.

South Koreans appear to be losing interest in K-pop

K-pop fandoms don’t seem to be losing steam in the US, but apparently, South Korean fans are less interested in their domestic music industry. A number of factors could be contributing to this dwindling passion, such as scandals with idols, BTS’ hiatus, and less dependency on media after COVID-19. Currently, there’s no panic that the industry is dying, but there is increasing concern that the future will not be quite as bright as the past.

TikTok is obsessed with weird cottage cheese recipes

Cottage cheese “cookie dough.” Pizza cottage cheese bowl. Cottage cheese queso dip. TikTok influencers are suddenly posting nonstop cottage cheese recipes. It might be echoes of the 1990s weight-loss obsession, when diet culture encouraged the consumption of questionably tasty low-fat foods and not much else. Now, cottage cheese’s high protein content has made it an intriguing prospect for online fitness gurus who say that it’s the key to building muscle.

Many startups in a variety of industries try to reframe themselves as 'tech companies'

Tech is still the dominant industry for startups—in part due to its low barriers to entry, high growth potential, investor preferences, and the proliferation of tech into a wide variety of industries. Sweetgreen, the fast-casual salad chain, for instance, has often referred to itself as a tech company.

A Netflix docuseries turned the sport into a national obsession

Throughout much of its history, Formula 1 racing was a European sport that failed to ever find a major audience in the US. That changed with the “Drive to Survive,” the Netflix docuseries that premiered in 2019. This analysis from two communications professors unpacks how the series has successfully presented the sport for an American audience and cultivated a dedicated fanbase in the process.

Arnold Schwarzenegger fueled a lot of the interest in strength training, beginning in the 1980s

This was notable because clinicians around the 1950s thought that lifting heavy weights was bad for health, dampening muscle-strengthening interest that dates back to the ancient Greeks. Beyond Schwarzenegger-inspired interest and the popularity of Venice Beach bodies, the weight training movement also later gained momentum due to accumulating scientific evidence and the rise of entities like Crossfit. (Some users may experience a paywall.)

Palantir CEO Alex Karp is an avid skier

Karp takes health and fitness very seriously and reportedly skis more than five hours each week. He has frequently recommended Norwegian-style cardio training, which emphasizes the length of a workout rather than effort level. In 2023, Karp reported having just 7% body fat—similar to that of Olympic swimmer Michael Phelps during the 2008 Olympics.

Yoga has become a popular tool for veterans dealing with PTSD

As the practice has become more popular in the West, it’s been incorporated into the Department of Veterans Affairs’ treatment plans for post-traumatic stress disorder. Veteran instructors say that although yoga and the military might seem like odd fits, they share many commonalities, including a rigorous approach. (Some readers may experience a paywall.)

Pizza's popularity has waned in the 2020s

The food remains popular, but it has lagged behind the growth of other fast food spots like coffee shops and Mexican restaurants. It ranked sixth in US food sales from restaurant chains in 2024; it was in the second slot throughout the 1990s. (Some readers may experience a paywall.)

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

What's behind the cassette renaissance

Cassettes fell out of fashion in the late 1990s as the popularity of compact discs ascended. But in the streaming era, tapes are having a moment thanks to changing audio preferences, the desire for tangible objects, and a healthy dose of nostalgia. This article explores the recent resurgence, asking whether it's the future of music consumption or just another passing trend.

Millennial tastes in amusement parks have made coasters more family-friendly

As parks raced to make the biggest, longest, tallest roller coasters, costs skyrocketed, and the return on investment became more challenging to achieve. Consumer tastes have also changed, with Millennials in the US preferring more mid-tier rides for family inclusion.

2025 showed that memes continue to blend politics and pop culture

This list from InsideHook ranks the top 25 memes of 2025. A recurring trend is the thin line between politics and popular culture, with users often using memes to comment on the state of the country. Of course, there was also a fair amount of highly specific and highly bizarre content, something the internet has been known to highlight.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Telehealth demand for GLP-1s for weight loss is booming as consumers seek easier access.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

A century of Billboard issues documenting the evolution of popular music.

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

The hormonal disorder PCOS was renamed PMOS in 2026, a move designed to improve care and research by shifting the focus to the hormonal causes of this condition that affects 1 in 8 women.

About 2,000 US babies are born annually without some portion of their limbs, potentially leading to a lifetime of pricey prosthetics.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

When you complete a CAPTCHA on a website to prove you are human, you may be unknowingly training algorithms for self-driving cars, whose systems require training data to help identify crosswalks, bicycles, and other outdoor objects.

Despite being favored by 87% of Americans, Congress does not have term limits.

How the most famous Ebola book, The Hot Zone, which sold 3.5 million copies and was translated into 30 languages, got aspects of the disease so wrong.

In 2009, the nation was gripped by the story of a missing young boy who was believed to be floating over Colorado in a homemade balloon, until it was revealed that he was at home the whole time.

Larger animals like giraffes, elephants, and blue whales have developed a unique defense against cancer, a phenomenon known as Peto's Paradox

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

Massive blooms of microscopic plankton called dinoflagellates produce the neon blue light seen in glowing tides.

According to the physics of black holes, our 4D reality may be a hologram—a projection of information coded on a 2D surface on the edge of the universe.

SpongeBob exemplifies Aristotle's philosophy for living well because he understands that happiness doesn't come from external factors like money, recognition, or power.

NBA superstar Victor Wembanyama spent the 2025 summer training with monks in central China to enhance his body and mind.

Some renewable energy sources may weaken the resiliency of electric grids by removing outage buffers provided by coal- and natural gas-fired plants, which provide the system with more time to find a new power source if a plant goes down.