The controversial 'Peloton Wife' ad from 2019 cost the company more than $1B in market value

Raising the price of a Peloton bike increased the company's early sales—and that's part of why the bikes are so expensive

The original Peloton stationary bikes sold for about $1.2K, but Peloton founder John Foley said that price point made consumers skeptical of the product's quality. After increasing the price of a bike to $2K, Foley said people started to believe it was a quality product, and sales soon increased.

Peloton's founder once said the company 'sells happiness' before a disappointing initial public offering

Ahead of the company's IPO, Peloton founder John Foley told investors that "on the most basic level, Peloton sells happiness." However, the inspirational sentiment didn't stick with investors—the company closed the day of its IPO with stocks trading down 11% from the IPO price. (Some users may experience a paywall.)

Owning a Peloton has become a status symbol

Given the relatively high financial barriers to entry—with its cheapest bikes selling on its website for almost $2K—owning a Peloton has become a status symbol for some, representing the disparity between access to fitness between the upper and lower classes in the US (especially during COVID).

The fitness industry has seen a lot of fads—and Peloton might be one of them

Like SoulCycle and Tae Bo, Peloton has struggled to stay at the forefront of the fitness industry. Despite periods of incredibly high interest and high-profile users (like the Obamas), Peloton has lost many users since the pandemic ended—and has struggled to add more. (Some users may experience a paywall.)

How Peloton got moms hooked

Peloton's at-home workout classes were a game-changer for parents, giving them a chance to squeeze a workout in without leaving the house. The community group feature on Peloton created a sense of community that made users incredibly loyal to the brand.

Peloton, 'And Just Like That …,' and Chris Noth: all about Mr. Big's Peloton death and the following ad

In the "Sex and the City" spin-off "And Just Like That …", Mr. Big—played by Chris Noth—dies after having a heart attack after a Peloton class. In real life, the Peloton team had not been informed of the plot point. Peloton worked quickly to create an ad starring Noth in just two days in an attempt to get ahead of the story. But very soon after, Noth received public sexual assault allegations, leading to Peloton pulling the ad.

Peloton paid a $19M fine for its handling of treadmill injuries

In 2021, a six-year-old died after getting caught underneath a Peloton treadmill. A federal investigation into the company revealed that Peloton knew about injuries on the treadmill as early as 2018 and failed to report the incidents to the US Consumer Product Safety Commission.

Peloton pays artists more for music than most streaming platforms

Since the on-demand classes are technically live performances, Peloton has to pay both for the rights to the song itself and for the right to actually play the song. As a result, Peloton pays more money than many other streaming platforms to use artists' music, with some reports saying Apple Music reportedly pays 0.1 cents per stream and Peloton pays 3.1 cents per stream.

In 2021, Peloton instructor Cody Rigsby came in third place in 'Dancing With The Stars'

Rigsby has the largest social media following of any Peloton instructor as of this writing and is reportedly one of the highest-paid instructors. When he competed on the show in 2021, some fans felt like his cult-like following from Peloton kept him on the show, despite not being the strongest dancer.

Bumble's ill-received 2024 rebrand included ads encouraging users to stop being celibate

The ads were meant to promote a new option on the dating app that allowed men to message first in opposite-sex matches—a significant change to the app's signature "women make the first move" feature. Bumble later apologized for the ads on Instagram. Bumble shares fell 54% after the brand removed the signature feature and allowed men to message first.

The most expensive Super Bowl ad cost $26M

Amazon’s 2022 “Mind Reader” ad with Scarlett Johansson and Colin Jost is the most expensive Super Bowl ad to date. The ad is a minute and a half long, which drastically drove up the price of the commercial.

Colin Kaepernick’s ad with Nike won an Emmy

Colin Kaepernick’s 2018 “Dream Crazy” ad with Nike became a controversial touchpoint for American politics. While many liberals applauded Nike for siding with Kaepernick’s BLM protests, many conservatives boycotted and criticized the company.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Chanel faced major backlash in 2021 over its $825 Advent calendar

Chanel’s $825 Advent calendar drew millions of views on TikTok after shoppers unboxed items like stickers, string bracelets, and a standard dust bag—products many felt didn’t match the luxury price. The viral controversy made the calendar one of the year's most criticized holiday releases.

Tesla short sellers benefited from the company's poor performance in 2025

Tesla was widely considered the most-shorted stock until 2024, despite consistent short-seller losses. Between 2016 and 2020, short sellers reportedly lost more than $11B as Tesla's stock price continued climbing. However, long-held short positions began paying out in 2025 as Musk's foray into politics and his eventual feud with President Trump hurt Tesla's stock performance. In 2025, Tesla short sellers made more than $10B.

The global horse market is worth about $400B

In this podcast episode from a new series on horses, Freakonomics explores the market around buying and selling some of the world's top sport horses, and the nebulous forces that make them so valuable.

PetSmart and Hilton are among 10 of the most famous leveraged buyouts in history

Some of the most famous leveraged buyout deals include Blackstone's 2007 acquisition of Hilton Hotels, in which Blackstone took the then-public company private and then returned it to the public markets in 2013. A British PE firm bought PetSmart for $9B in 2014—one of the most expensive leveraged buyouts since 2007.

Menopause may become a $600B industry

Companies marketing products and supplements to alleviate menopause symptoms and make life easier during this life stage have become a gold mine. This 2022 article explores how and why companies have swooped into this space, and whether you should trust them or not.

Peggy Shippen, Benedict Arnold's wife, was the highest-paid spy of the Revolution

Few names conjure up the idea of betrayal more than Benedict Arnold, the notorious American military officer who was caught attempting to hand over West Point to the British during the Revolutionary War. This podcast episode dives into the key role his wife, wealthy spy Peggy Shippen, played in the plot.

Billie Jean King's victory at the 'Battle of the Sexes' drew over 90 million viewers

After Bobby Riggs trounced No. 2-ranked Margaret Court in the first Battle of the Sexes, he challenged superstar Billie Jean King to a match. King beat Bobby Riggs in a match at the Astrodome, which drew 90 million viewers worldwide, leading to the WTA's first TV deal in 1975. Using historic photos, this Sports Illustrated story dives into the spectacle surrounding the event, why King agreed this time, and the impact the match had on King, as well as the future of women's tennis as a whole.

Was Google's acquisition of YouTube a good deal?

Google's acquisition of YouTube was a game-changer, but was it a good deal in retrospect? Here, the hosts of the popular "Acquired" podcast explore whether the deal measures up to the mythology, starting with a memo from early investor Sequoia Capital.

'The Fund' exposed culture problems and scandals at Bridgewater Associates

In 2023, Rob Copeland—who covered Bridgewater Associates for The Wall Street Journal for 10 years before moving to The New York Times—wrote a book that drew from interviews, company documents, and meeting recordings. "The Fund" highlighted sexual harassment scandals, a company contract to hire strippers, and a toxic company culture. Dalio has criticized the author for being sensational and a gossip.

A Saudi Arabian sovereign wealth fund divested from LIV Golf after pumping more than $6B into the PGA's controversial rival

The Saudi Arabian Public Investment Fund was the primary backer of LIV Golf, and at one point held more than 90% of the league's ownership stake. Famous golfers, like the three-time Masters' champion Phil Mickelson, criticized the league for "sportswashing" Saudi Arabia's questionable human rights record.

The Beatles once sued Nike

Nike used The Beatles' "Revolution" in an ad, sparking a $15M lawsuit over the song's use. While The Beatles and Nike ultimately reached an agreement, Nike ushered in the modern practice of using hit songs in advertisements, as opposed to jingles or covers.

Advertising powerhouse Mary Wells Lawrence was the first female CEO of a public company listed on the NYSE

The TV show “Mad Men’s” character Peggy Olson is inspired by Wells Lawrence, who founded ad agency Wells Rich Greene in 1966. Wells Lawrence is also known for her famous Alka-Seltzer campaign slogan, “plop plop fizz fizz.”

What a $1K investment in P&G stock 20 years ago would be worth today

If someone put $1K into P&G stock 20 years ago, it would be worth about $5.2K in 2025, making its annualized return about 8.6%. For context, the S&P 500 has had an annualized return of 10.7% over the same time period.

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

In 2019, a laptop loaded with six of the worst malware in history and described as 'an exhibit of historical weaponry' sold for $1.3M.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Brandi Chastain, the star of the 1999 US victory over China in the 1999 Women's World Cup, was a last-second choice to take the penalty kick that sealed the victory.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

In 2009, the nation was gripped by the story of a missing young boy who was believed to be floating over Colorado in a homemade balloon, until it was revealed that he was at home the whole time.

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

Prince's sexually explicit 1984 track 'Darling Nikki' attracted the ire of the Parents Music Resource Center, an advocacy group that inspired the Parental Advisory sticker, even though the song ends with a Christian message.

Use this tool to calculate the dollar value of your parental mental load, from meal planning to coordinating after-school care, then see resources that help generate solutions.

Before the current East Wing ballroom project, only two White House renovations in the past 100 years cost more than $10M.

The price of gas is a composite made up of several different factors, with the federal gas tax making up less than 20% of what drivers pay at the pump.

The hormonal disorder PCOS was renamed PMOS in 2026, a move designed to improve care and research by shifting the focus to the hormonal causes of this condition that affects 1 in 8 women.

Mark Twain spent decades feuding with the US Postal Service, convinced its costs and regulations were bureaucratic overreach.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

After 25 people used virtual reality headsets to practice flying with virtual wings—flapping their arms—their visual cortex responded to the wings almost as if they were real arms, treating them as body parts.

Massive 3D printers have been used to build homes by stacking layers of 'concrete toothpaste,' a fire-resistant material that effectively insulates against outside noise.

Georgia O'Keeffe's flower paintings are often assumed to be sexual, though the artist claimed she was simply interested in highlighting the beauty of flowers that most people neglect