Bumble's ill-received 2024 rebrand included ads encouraging users to stop being celibate

Bumble's origin story includes a Russian billionaire, a Tinder cofounder, and a private jet

Whitney Wolfe Herd founded Bumble as a female-focused alternative to Tinder in 2014, inspired by the harassment she saw women on Tinder facing when she worked there. Instead of both parties being able to message each other first, on Bumble, women had to make the first move.

Bumble went public with an IPO in 2021

That year, Bumble Founder Whitney Wolfe Herd became the youngest female CEO to ever take a company public. The company pivoted during the 2020 COVID-19 pandemic lockdowns, focusing its marketing strategy on promoting social-distanced dating and its video chat features.

Dating app Bumble laid off roughly 30% of its staff in June 2025

Founder Whitney Wolfe Herd was criticized at the time for telling staff to "calm down" during a company-wide call informing staff of the layoffs. "I see a lot of freaking-out emojis, y'all need to calm down … everyone's going to have to be adults in dealing with this," she said on the call. (Some users may experience a paywall.)

Bumble's valuation peaked at roughly $13B around the time of its 2021 IPO

As of April 17, 2026, its market cap was roughly $550M. Experts attribute the decline to a multitude of factors, including slowing user growth and increased competition from Match Group-owned dating apps like Hinge.

Bumble debuted its 'Bumble BFF' feature in 2016

Rather than helping users find romantic matches, Bumble BFF helps people make platonic, friendship introductions. The feature now operates as a standalone app, "Bumble for Friends," built on top of Geneva, a company that Bumble acquired in 2024.

Dating apps adopted 'freemium' business models as the market became more saturated

As dating app user growth slowed and companies like Tinder saw increased competition from upstarts like Bumble and Hinge, the industry has pushed for subscription tier adoption due to pressure from investors for predictable profits and more.

Tinder revolutionized dating when it introduced swipe-based interactions

Many dating apps today allow users to "swipe right" to match with someone and "swipe left" to opt out of the match, but Tinder did it first, introducing swipe-based interactions in 2013. The idea for swipes came from the founder's desire to gamify dating—Tinder's early interface was based on a deck of cards that users could sort.

57% of men who have dated online say their experiences have been positive

However, 51% of female users say that their experiences on dating apps have been negative. LGBTQ+ users are more likely to report positive experiences on dating apps than non-LGBTQ+ users.

The controversial 'Peloton Wife' ad from 2019 cost the company more than $1B in market value

The 2019 ad of a man gifting his wife a Peloton exercise bike sparked a wave of controversy, with some calling the ad sexist and fatphobic. The ad's backlash decreased the company's market value by $1.6B.

Machu Picchu, sacred backdrop for your dating app pic

Anyone who’s been on Tinder or Hinge in the last decade has noticed it: the obligatory Machu Picchu selfie, almost as ubiquitous as those photos of men posing with a fresh-caught fish. How did Machu Picchu, of all places, become a dating-app cliche? This satirical essay from McSweeney’s doesn’t answer that question, but has a great time poking fun at it.

The rebrand to X was to make Twitter an all-in-one social media app

Elon Musk renamed the platform as part of his plan to create an app that goes beyond posts and tweets. The rebrand included a new name, logo, and vision for a platform that offers messaging, video, banking, shopping, and more.

Facebook launched in a Harvard University dorm room in 2004

The controversial "FaceMash," where students rated each other's attractiveness, was the precursor to Mark Zuckerberg's social network. The platform rebranded as Meta after several acquisitions and a push into virtual reality, distancing itself from controversies.

Women were barred from MBA enrollment for half a century

In 1908, Harvard launched the first modern MBA—and only admitted male candidates. The first full-year traditional female MBA students wouldn’t enroll at Harvard until 1963. Learn more about the history of the first women to receive their MBAs on Harvard’s website.

Budweiser temporarily changed its name to ‘America’ in 2016

In the run-up to the 2016 United States Presidential Election, Budweiser changed its name as part of a marketing campaign that ran from the end of May through the November election itself.

Bowling was long male-dominated, but women pushed for change through the sport

The sport was often played on lawns attached to breweries and became a leisure activity for folks in taverns—mostly men, in the 1800s. But the game's highly communal nature attracted a more diverse set of participants who pushed for social change.

Eric Schmidt, Google's former CEO, didn't believe in its ad model at first

He admits the company made many mistakes during its growth from 100 Google employees to nearly 200,000 in 2022. His biggest mistake as CEO involved social media, which was not executed well with the Google+ platform.

The values espoused in 'Lean In,' a book by a female Facebook exec, was part of the girlboss movement's doctrine

Sheryl Sandberg, a top executive at Facebook, published "Lean In," her career-advice book for women, in 2013. The book would go on to spend more than a year on The New York Times Best Sellers list and contribute to a cultural movement.

Privacy advocates warn menstrual cycle apps could put women at legal risk in certain states

Smartphone apps that women may use to track their menstrual cycle and identify times of peak ovulation are not covered by data privacy laws. Included data could potentially be used against women during prosecution in states with abortion restrictions.

Temu aired its first Super Bowl ads in 2023

The “Shop Like a Billionaire” ad ran twice during the game. Temu saw a roughly 45% surge in downloads and a 20% increase in daily active users the day it aired.

Dove’s ‘Real Beauty’ campaign sparked conversations about beauty standards in media

For the 20-year anniversary of the campaign in 2024, Dove conducted a brand-commissioned study to gauge how perceptions of beauty standards have shifted since its launch. While 81% of US women thought “the media and advertising set an unrealistic standard of beauty that most women can’t ever achieve” in 2004, the share had shrunk to 69% in 2024. Watch the ad here.

Support groups may not be private and can suddenly change focus

Sexual assault survivors that had gathered on a Facebook support group were shocked when administrators suddenly changed the group into one for sharing erotica. Its members were trolled, and ultimately, it was unclear whether its creators had planned for this shocking shift or if the group had been hacked. (Some users may encounter a paywall.)

Google banned ads for loans due within 60 days and interest rates exceeding 36% or higher

In 2016, Google said it would stop allowing payday lenders to advertise on the search engine. According to the company, this decision was made to protect users from deceptive and harmful financial products.

An antiperspirant ad campaign in the early 1900s dubbed body odor "B.O."

The product was marketed toward women and framed excessive sweating as a medical disorder that needed to be addressed with the product.

Advertisers emphasized Cupid's childlike qualities to appeal to a younger demographic

Cupid is the Roman god of desire, and was often depicted in ancient mythology as both childlike and violent. In the 1800s, however, American advertisers eager to appeal to a younger demographic leaned into the less threatening versioning, portraying him as a cherubic child.

In 2025, Apple devices couldn't send audio messages with the phrase 'Dave & Buster's'

The transcription engine in iOS 18, which converts speech to text in the Messages app, had been incorrectly processing phrases with the ampersand ("&") symbol. The error was corrected via a bug fix after extensive user error reports.

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

The hormonal disorder PCOS was renamed PMOS in 2026, a move designed to improve care and research by shifting the focus to the hormonal causes of this condition that affects 1 in 8 women.

Exploring the Larry Bird punch that almost changed March Madness

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Prince's sexually explicit 1984 track 'Darling Nikki' attracted the ire of the Parents Music Resource Center, an advocacy group that inspired the Parental Advisory sticker, even though the song ends with a Christian message.

Apollo astronauts left items in the moon's 'toss zone,' including golf balls, family photos, and bags of human waste, to make room for lunar rocks.

The first line of 'immortal' human cells, which can divide indefinitely and are used in scientific research, was nonconsensually taken from a Black woman.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

'Saturday Night Fever,' the 1977 film that introduced disco to the mainstream, was based on a fabricated magazine story.

The 2026 Ebola outbreak in the DRC is spurring new Ebola vaccine development for the Bundibugyo species.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

In 2025, four executives from large tech companies were given positions in the US Army Reserves—including Palantir Chief Technology Officer Shyam Sankar, which reinforced Palantir's ties with the US military and its role as a leading defense partner.

'Silent' fireworks have gained more interest in recent years as a quieter celebratory option.

In 2018, 26-year-old missionary John Allen Chau was killed by tribesmen after attempting to reach and evangelize on India's isolated North Sentinel Island

Coral polyps reproduce via broadcast spawning, where entire reefs simultaneously release reproductive cells for about one hour, once a year.

The United States has had a tumultuous relationship with Cuba since its 1959 revolution, highlighted by a nuclear crisis and a decades-long trade embargo.

The Brothers Grimm were lawyers before they were storytellers, but became interested in fairy tales as they began investigating how rules and customs had been passed down through cultures.