Often compared to a virtual dollar store, Temu is a Chinese discount e-commerce retailer that sells a wide range of products, from $2 plastic headphones to $200 couches.
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Games include a spinning roulette wheel that offers coupon rewards, promises free delivery, and more. Some have said it’s tough to pull themselves out of the Temu ecosystem once they’re in it.
During 2024’s campaign, Temu spent millions of dollars on its five identical “Shop Like a Billionaire” Super Bowl spots that showed animated characters feeling extremely joyful upon receiving cheap products.
Today, the company is called PDD Holdings, and owns both Temu and its very similar sister app in China, Pinduoduo.
“It had no A-list celebrities or beloved cultural touchstones; not a single heartstring was tugged,” wrote one writer of the Temu ad that aired five times during the 2024 Super Bowl.
According to some estimates, as of 2024, Temu was shipping as many as a million packages a day into the US, and was among of the most downloaded iPhone apps in the country with around 50 million monthly active users.
Specifically, Temu allegedly violated the INFORM Consumers Act of 2023 by failing to provide its customers with information and tools to help them avoid and report stolen, counterfeit, or unsafe goods.
With a $43.3B net worth as of September 2025, Huang was the founder of PDD Holdings, Temu’s parent company.
Specifically, the accusations include concerns regarding products from the Xinjiang region of China, where forced labor and slavery are common.
Amazon’s app sees more users than the next four most popular e-commerce apps (like Temu, Walmart, and others) combined.
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