Temu

Overview

Often compared to a virtual dollar store, Temu is a Chinese discount e-commerce retailer that sells a wide range of products, from $2 plastic headphones to $200 couches.

Started in 2022, Temu is arguably most famous for two things: its unusually cheap products, and the time it ran the same advertisement not one, not two, but five times during the 2024 Super Bowl.

With about 292 million global monthly active users, the Amazon competitor was the most downloaded app on the Apple App Store in the US through 2024.

Temu has been under regulatory scrutiny in the US for allegedly violating consumer protection laws, deceptive trade practices, privacy violations, and more.

Additionally, congressional investigations have identified an “extremely high risk” of forced labor in Temu’s supply chain that concerns products from the Xinjiang region of China, where forced labor and slavery are common for workers.

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