Tinder revolutionized dating when it introduced swipe-based interactions

The prototype for Tinder was created during a 2012 hackathon

By August 2012, Tinder, which was originally called Match Box, had launched on the Apple App Store. Match Group merged Tinder into its portfolio in 2017, the same year it set its sights on acquiring Hinge. Experts say that Match has not been declared a monopoly in part because monopolies are "hard to prove."

Learn how the algorithms behind Tinger, Bumble, Hinge, and other dating apps work

Formerly based on the Elo rating system, which ranks chess players, the Tinder algorithm is built on user data, with more time spent on the app providing more data on user preferences from which to customize potential matches. OkCupid's match percentage algorithm relies on overlaps in users' search preferences and responses to a subset of over 4,000 questions.

The way dating apps make money is changing

As downloads fall across the industry, dating apps are trying to stay competitive by adding paywalls to their business models. The more than $6B dating app industry is largely dominated by Match Group, the parent company of both Tinder and Hinge. This video explores how AI and human behavior are changing the industry one right swipe at a time.

Computer scientists first started trying to optimize dating using computers in the 1950s

Although early dating sites like Match.com weren't launched until the 1990s, the history of dating apps dates arguably back to the mid-1900s when computer scientists used IBM computers to solve matchmaking and compatibility problems.

Bumble Founder Whitney Wolfe Herd sued Tinder for sexual discrimination and harassment

Wolfe Herd, who cofounded Tinder and was its VP of marketing, left the company in April 2014 after dating a Tinder cofounder who became "verbally controlling and abusive." In September of that year, she received a more than $1M settlement from her lawsuit against the company.

The top three US dating apps by market share are Tinder, Bumble, and Hinge

While Tinder took up about 25% of US dating app market share as of 2024, Bumble wasn't far behind at 24%. Up-and-comer Hinge sat in third place with 18% of US market share.

Bumble's ill-received 2024 rebrand included ads encouraging users to stop being celibate

The ads were meant to promote a new option on the dating app that allowed men to message first in opposite-sex matches—a significant change to the app's signature "women make the first move" feature. Bumble later apologized for the ads on Instagram. Bumble shares fell 54% after the brand removed the signature feature and allowed men to message first.

Machu Picchu, sacred backdrop for your dating app pic

Anyone who’s been on Tinder or Hinge in the last decade has noticed it: the obligatory Machu Picchu selfie, almost as ubiquitous as those photos of men posing with a fresh-caught fish. How did Machu Picchu, of all places, become a dating-app cliche? This satirical essay from McSweeney’s doesn’t answer that question, but has a great time poking fun at it.

Many dating app users are beginning to suffer from 'dating app burnout'

For younger generations, dating apps have become a primary avenue for creating romantic connections—leaving some users fatigued and contributing to increased feelings of loneliness.

Landmark study pinpoints what makes a good relationship

Whether you’re finding a potential partner by swiping right on an app, or thumbing through stacks of biodata a la Netflix’s “Indian Matchmaking,” there may be some wisdom for you in the researchers’ findings.

X (Twitter) started as a way to share short updates via text

What began as a way to share 140-character updates quickly grew into a vital platform for activism, politics, and pop culture. Hashtags, trending topics, and retweets—now common across the internet—originated on the platform.

A timeline and visuals on TikTok's rapid growth

The app that would become TikTok is known as Douyin in China, and this article recounts its history, acquisition of rival Musical.ly, and rebranding ahead of its lightning growth. One visualization shows how quickly TikTok reached 1B users.

57% of men who have dated online say their experiences have been positive

However, 51% of female users say that their experiences on dating apps have been negative. LGBTQ+ users are more likely to report positive experiences on dating apps than non-LGBTQ+ users.

How do touchscreens work?

Touchscreens have revolutionized digital interactions, but how they work widely varies depending on the device. Explore the history and workings of the most common types—capacitive and resistive—and new interaction methods incorporated into foldable screens and touchless interfaces.

Explore a visual timeline of fintech’s history and growth

From the debut of the world’s first ATM in 1967, to Apple Pay launching in 2014, financial technologies have come a very long way in a relatively short historical period. A colorful visual timeline highlights some of the most important milestones along the way.

The iPhone reshaped culture, media, and communication through innovation

Cultural moments, such as Ellen's viral Oscars selfie and Taylor Swift's iPhone Notes statement, have demonstrated how deeply integrated the device has become into society. The film "Tangerine" and Kendrick Lamar's "Pride" were created with the iPhone, underscoring its use in media creation.

Temu uses gamification techniques to encourage customers to shop on its app

Games include a spinning roulette wheel that offers coupon rewards, promises free delivery, and more. Some have said it’s tough to pull themselves out of the Temu ecosystem once they’re in it.

The pandemic saw Zoom overtake Skype as the default video conferencing tool

When millions of people needed to become work-from-home experts overnight, ease of use for video conferencing tools became especially important. Zoom's success was partly because the company made it easier to join meetings than Skype did—with Zoom, users only needed a URL to join a meeting, rather than downloading a fully separate app as they did on Skype. (Some users may experience a paywall.)

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

Taylor Swift influenced record labels to change the way they write contracts

In addition to being a successful songwriter, Taylor Swift is a change-maker in the music industry. She asserted creative control over her music, re-recording her earlier albums after she lost the rights to them, and sparked a vinyl revolution in a digital age.

Browse a timeline of the fascinating history of board games in America.

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

Explore features to customize your Facebook viewing experience

From prioritizing best friends and filtering what appears in the News Feed to viewing the digital history between you and anyone you're friends with, check out this list of shortcuts, features, tips, and tricks.

Visualizing how changes to lineups would impact historical baseball games

This visual essay maps how data-informed lineup construction has revolutionized baseball. Amid the embrace of analytics, the game's best overall hitters were moved from the third spot to second, power bats were shifted out of the "cleanup" role, and speedsters—typically the leadoff batters—were pushed to the bottom half of the nine-player lineup. Joe Carter, the hero of the '93 World Series, likely never hits his iconic walk-off from the cleanup spot in a modern lineup.

Transformer architecture was the breakthrough that made AI chatbots possible

It changed how text was translated from a sequential, "one word at a time" method to one where every word in a text is processed in parallel. Advances in positional encoding and self-attention also helped models recognize context and word order better.

Singles' Day was created as a response to Valentine's Day

Inspired by people feeling left out by Valentine's Day, the Chinese holiday celebrates the unattached. It takes place Nov. 11, sometimes referred to as "Double 11," and has become a major shopping day, with over $202B spent on that day in 2024.

The true origins of the Western tumbleweed

Tumbleweeds are iconic features of classic American westerns, seen blowing across a desert landscape as a cowboy walks into town. But this species isn't native to the US Southwest. In fact, it was unintentionally imported from Russia. As farmers loosened the ground in the West, they created the perfect breeding ground for the Russian thistle tumbleweed to flourish there. Watch more on its history here.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

After 25 people used virtual reality headsets to practice flying with virtual wings—flapping their arms—their visual cortex responded to the wings almost as if they were real arms, treating them as body parts.

Visualize how CRISPR-Cas9—a type of immune system used by single-celled organisms to attack invasive viruses—targets and makes precise changes to a gene's DNA.

Walt Disney's early film 'Alice's Wonderland' was a groundbreaking innovation in the silent film era

The history of many kitchen appliances involves unexpected discoveries and applications, including wartime radar turned hamster defroster and replacing an 'ice king' with heat-stealing boxes.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

A century of Billboard issues documenting the evolution of popular music.

The Brothers Grimm were lawyers before they were storytellers, but became interested in fairy tales as they began investigating how rules and customs had been passed down through cultures.

The term 'algorithm' originated from the Latinized name of al-Khwārizmī, a 9th-century mathematician whose works introduced Arabic numerals and the decimal-based numeral system to Europe and whose treatise 'Al-Jabr' gave algebra its name.

'Saturday Night Fever,' the 1977 film that introduced disco to the mainstream, was based on a fabricated magazine story.

The US Constitution is widely regarded as the longest-standing written national constitution still in force—see how it has influenced rights worldwide.

To reduce wrinkles in clothing, research recommends gentle wash cycles with more water and tumble drying with smaller loads and longer times.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Graffiti dates back to at least ancient Pompeii, where citizens scrawled messages to one another on public walls

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

The first steps to rebuilding your credit score include getting to know exactly what's on your credit report and figuring out how far you are from the '700 club,' or 'good score' range.

When caught in the mouths of cardinal fish, seed shrimp release glowing, bioluminescent chemicals, which alert predators of the cardinal fish, prompting the shrimp's ejection.

The Russia-Ukraine conflict is the largest ground war in Europe since World War II in casualties, forces mobilized, and displacement of civilians.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

Some researchers have labeled nomophobia, the fear of being without your phone, as 'the phobia of the 21st century.'