Madison Avenue

An ad agency is a firm that a company contracts to assist with marketing efforts

While some corporations have marketers and advertisers as full-time employees, others contract advertising agencies to get the work done. Ad agencies typically have a variety of departments depending on their specialty, but they often include account executives to help manage client relationships and a creative department to produce the ads.

David Ogilvy—one of history's most famous and influential advertising executives—wrote multiple books, including 'Ogilvy on Advertising,' a career memoir full of his favorite copywriting advice.

Roughly 350,000 billboards advertise across the US

The world's oldest form of advertising can feel antiquated in a digital age, but the place-specific signs are the basis of a $9B business. Learn the history of these ads and how they remain relevant in a digital age.

The best advertisements of all time

This list includes the spots (like Nike’s “Just Do It” campaign and Snickers’ Betty White cameo) that transcended advertising and became genuine pop culture sensations.

Advertising powerhouse Mary Wells Lawrence was the first female CEO of a public company listed on the NYSE

The TV show “Mad Men’s” character Peggy Olson is inspired by Wells Lawrence, who founded ad agency Wells Rich Greene in 1966. Wells Lawrence is also known for her famous Alka-Seltzer campaign slogan, “plop plop fizz fizz.”

After World War I, consumerism began to usurp frugality as a foundational value in American life and culture.

The Madison Avenue Walk of Fame

In Hollywood, the most prominent celebrities get “stars” on the Hollywood Walk of Fame. Now, industry events producer Advertising Week has created a virtual walk of fame for the biggest stars of the ad world, from the Celestial Seasonings Sleepytime Bear to the Energizer Bunny.

'Mad Men' is loosely based on the wild antics of Madison Avenue employees

The TV show follows the employees of a New York City ad agency as they navigate the debauched culture of Madison Avenue's golden age—and the political and cultural landscape of the 1960s. The hosts explain which episode to watch first if you want to get hooked.

Jane Maas was one of the first prominent female ad executives on Madison Avenue

Jane Maas started as a copywriter at the advertising agency Ogilvy & Mather in 1964. She’s known for working on the famous "I Heart NY" tourism campaign alongside artist Milton Glaser. This interview provides a glimpse into what life was like for women like her on Madison Avenue.

The ‘three-martini lunch’ was popularized on Madison Avenue

Advertising executives working on Madison Avenue in the 1960s and ’70s popularized the so-called “three-martini lunch” between businesspeople during the work week. Admen of the time supposedly believed alcohol brought more creativity to the second half of their workday. This article explains why three-martini lunches are no longer commonplace.