The most expensive Super Bowl ad cost $26M

A 30-second Super Bowl 2026 ad is expected to cost $8M

By 2026, a single 30-second Super Bowl ad is projected to cost $8M. Advertisements for Super Bowl I in 1967 cost from $37,500 to $42,500 for a 30-second spot.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Dot-com companies paid $44M for Super Bowl ads in 2000

During the 2000 Super Bowl game, 17 dot-com companies paid $44M total for ads. Just the next year, only three dot-com companies ran ads in the game. The significant drop reflects just how hard the crash hit dot-com companies and how unsustainable the businesses were.

The most expensive ad of all time was for Chanel No. 5 perfume

The video ad, starring actress Nicole Kidman, aired in 2004 and cost roughly $33M at the time (when accounting for inflation, that would be roughly $57M in 2026). You can watch the ad spot in full here.

Some found the Temu ‘Shop Like a Billionaire’ Super Bowl ads out of place in the Big Game

“It had no A-list celebrities or beloved cultural touchstones; not a single heartstring was tugged,” wrote one writer of the Temu ad that aired five times during the 2024 Super Bowl.

US consumers spent $670M on snack food during Super Bowl week in 2024

According to Circana and NielsenIQ, Super Bowl week drove $670M in snack spending and 107 million pounds of food, with most fans watching at home, spending about $44 on food and drinks each.

A 1973 ad is credited with accelerating the Super Bowl advertising craze

The Super Bowl’s history as an advertising phenomenon began in earnest during the 1970s. In 1973, for instance, Joe Namath and Farrah Fawcett starred in Noxzema’s “Cream Your Face” ad, which Smithsonian Magazine says helped establish the game “as an event for advertisers.” Read this article to learn more about how the Super Bowl became advertising’s, well, Super Bowl.

Pepsi dominates the list of the highest-rated Super Bowl commercials in history

The Super Bowl features the two best NFL teams, playing American football at the highest level. While the games may be forgotten by fans whose team didn’t make it, no one forgets the commercials.

In 2024, global ad spend surpassed $1T for the first time

Organizations like GroupM and WARC began predicting this record high in 2023. Five large tech companies (Alphabet, Meta, Amazon, Alibaba, and TikTok parent ByteDance) were predicted to account for more than half of all global ad spend in 2024.

Jeff Bezos and Lauren Sanchez reportedly spent between $47M and $56M on their 2025 wedding in Italy

Bezos is no stranger to writing big checks: His Gulfstream G700 jet cost about $80M, while his yacht was reportedly $500M.

Apple’s ‘1984’ ad won big at Cannes Lions

One of Cannes Lions’ most legendary winners, Apple’s “1984” ad was conceived by Chiat/Day and directed by Ridley Scott, fresh off his iconic film “Blade Runner.”

Watch the Super Bowl commercial that launched Discover

A Sears subsidiary, the financial services company Dean Witter, launched Discover Card through a Super Bowl commercial during Super Bowl XX.

In 2021, someone paid $2M for an unopened 'Super Mario Bros.'

The collectibles site Rally announced in 2021 that an unopened "Super Mario Bros." cartridge sold for $2M. That's the highest price ever paid for a video game.

Colin Kaepernick’s ad with Nike won an Emmy

Colin Kaepernick’s 2018 “Dream Crazy” ad with Nike became a controversial touchpoint for American politics. While many liberals applauded Nike for siding with Kaepernick’s BLM protests, many conservatives boycotted and criticized the company.

The controversial 'Peloton Wife' ad from 2019 cost the company more than $1B in market value

The 2019 ad of a man gifting his wife a Peloton exercise bike sparked a wave of controversy, with some calling the ad sexist and fatphobic. The ad's backlash decreased the company's market value by $1.6B.

Hear how Advent calendars have become a pricy branding tool

Advent calendars have shifted into a high-margin branding vehicle, with retailers prioritizing elaborate design and reusable packaging. This episode questions whether premium calendars—despite their rising prices, environmental concerns, and flashy marketing—actually deliver products worth the cost.

A unique art piece became the most expensive NFT when it sold for $92M

Non-fungible tokens sold for millions of dollars during their popularity peak from 2021 to 2022, with the top ten most expensive NFTs all costing upwards of $7M.

Janet Jackson's 2004 halftime show sparked a broadcast backlash

During Super Bowl XXXVIII, Justin Timberlake tore part of Janet Jackson's costume during the halftime finale, exposing her breast. The moment triggered widespread controversy, negative career repercussions for Jackson, FCC fines, and stricter standards for live television broadcasts.

Data center companies are worsening housing undersupply in some regional markets

With large capital to spend, technology giants have disrupted the real estate market, driving up prices by outbidding commercial and residential developers and intensifying competition for available land. A property purchased over several years for $50M in Prince William County, Virginia, was sold to Amazon for $700M in 2025.

One of the most important pieces of Amazon’s corporate empire? Its Prime subscription business

Prime drives customer loyalty and boosts Amazon’s revenue through its monthly and yearly fees. The key components included with a Prime subscription include free two-day shipping on eligible items, as well as access to services like Amazon Music and Prime Video.

The average American likely doesn’t notice how many ads they’re targets of per day

The average American is targeted with roughly 5,000 ads each day—but the conscious mind likely isn’t capable of recalling the majority of those. Even still, many consumers have reported ad fatigue due to the near-constant onslaught of ads.

In 2024, the league signed a 11-year deal with Disney, Amazon, and NBC Universal

The $2.2B deal was widely applauded in the media, but the Players Association questioned how the NBA arrived at the valuation and why the deal gives players less than 10% of total revenue compared to the NBA’s 50%.

The incredibly advanced engineering of the B-2 Bomber

B-2 Bombers are the world's most expensive plane, coming in at a cost of $2B per aircraft. There are roughly 20 in the world, all in use by the United States Air Force. They are known for their single-wing profile, allowing for stealth and the ability to transport some of the world's largest bombs.

Ranking the most expensive appliances on your electricity bill

Energy costs have gone up amid war and inflation. Here's a breakdown on the cheapest and most expensive appliances in your home to help you lower your bill.

Ranking the highest college football coach salaries

See the pay received by notable college football coaches in the US. Topping the list is Georgia’s Kirby Smart, with a total pay of over $13M. Smart is followed by Clemson’s Dabo Swinney, Texas’ Steve Sarkisian, and USC’s Lincoln Riley. Scroll through the list of 134 names with the lowest displayed salary of $376,000.

The federal government has spent more money annually than it has collected every year since 2022

The government borrows money to cover this deficit, which increases the national debt. It’s the fourth most expensive spending category in the US budget.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

In 2019, a laptop loaded with six of the worst malware in history and described as 'an exhibit of historical weaponry' sold for $1.3M.

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

In 2025, four executives from large tech companies were given positions in the US Army Reserves—including Palantir Chief Technology Officer Shyam Sankar, which reinforced Palantir's ties with the US military and its role as a leading defense partner.

Before the current East Wing ballroom project, only two White House renovations in the past 100 years cost more than $10M.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Stanford built a Google Maps for the Roman Empire, revealing how much it cost to travel in the ancient world

Browse a detailed visual analysis of over 200,000 similes—comparisons that often use 'like' or 'as'—from popular fiction to see how frequently writers the same idiomatic expressions.

Brandi Chastain, the star of the 1999 US victory over China in the 1999 Women's World Cup, was a last-second choice to take the penalty kick that sealed the victory.

Mark Twain spent decades feuding with the US Postal Service, convinced its costs and regulations were bureaucratic overreach.

In 2026, Finland was named the world's happiest country for the ninth consecutive year based on its wealth, social safety network, and high life expectancy, among other factors.

Search a massive database of over 4 decades of clues from the TV quiz show 'Jeopardy!'

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

In 1945, Surrealist artist Salvador Dalí and legendary animator Walt Disney began collaborating on a short film that was not completed until 2003, years after both men had died.

Electrical grids worldwide must double their power delivery capacity by 2050 to meet surging demand from AI and electric vehicles.

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

Before humans, the Soviet Union and the United States sent animals—including apes, dogs, and cats—to space during the Space Race.

The first image of a black hole was captured by creating an Earth-sized virtual observatory from a network of eight radio telescopes.

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.