Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

Domino's Pizza's 30-minute guarantee was discontinued after a string of delivery-driver accidents

The chain's promotional gimmick offered customers free or reduced pizzas if their pizzas weren't delivered in 30 minutes or less. That policy led to the chain's popularity, but it also led to reckless driving: In the late '80s, the National Safe Workplace claimed its drivers had the same death rate as miners. After Domino's was found liable in 1993 for nearly $79M in damages, it discontinued the policy.

Pizza Hut helped pioneer online food delivery

The company's PizzaNet website launched in 1994, allowing users to order pizza online for the first time. The service launched in select areas of Santa Cruz, California, though its servers were located in Kansas. Every order was relayed to the preferred branch in California, who would then call the user to confirm the order.

Chicago deep-dish pizza arrived in 1943

Pizzeria Uno was the first establishment to sell the concoction, which turned more traditional pizza upside down, with cheese as the base and sauce as the topping. Soon, Uno employees went out on their own, sparking a citywide deep-dish phenomenon.

Is Domino’s pizza inflation-proof?

A Big Mac Extra Value Meal is nearly $11 in 2025, compared to $4.59 in 1993. A Taco Bell crunchy taco costs $1.79 today, but was only 59 cents in 1990. Inflation impacts the price of many fast-food items—but the price of a Domino's pizza hasn't changed much at all in the past two decades.

Delivery apps have realigned the restaurant industry

As delivery apps like Grubhub and DoorDash became popularity, traditional dine-in restaurants have adapted to become more accommodating. In this thinkpiece for the Atlantic, Ellen Cushing argues that it's both changed the kind of food being made and realigned our very notion of a restaurant. (Some readers may experience a paywall.)

In 2023 and the first half of 2024, Berkshire Hathaway bought back more than $12B of its own stock

In the second half of 2024, the company—and Buffett—decided to buy up shares of Domino’s Pizza, Pool, Sirius XM Holdings, and Liberty Media. They also decided to sell Capital One, Ulta Beauty, and Nu Holdings, among others. Learn why Buffett is buying and selling these stocks and what it could mean for the financial conglomerate.

Detroit-style pizza's recipe nods to the Motor City

Legend has it that the rectangular pies were originally baked in blue steel pans intended to hold nuts and bolts in auto factories. The sauce poured across the top of the pies, meanwhile, is done so in straight lines called "tire tracks."

Ice cream trucks are surging in popularity

Modern companies like HipPOPs and Big Gay Ice Cream are driving a resurgence of ice cream trucks, with an annual growth of approximately 9%. Experts say the market will keep growing through at least 2030.

The history behind New Orleans' drive-thru daiquiris

New Orleans attracts millions of annual visitors with its freewheeling drinking culture, reaching its apex during the weeks-long Mardi Gras celebration. But even the most intemperate tourists might be confused by the city's drive-through daiquiri stands. This resource offers a brief history of the quirky staple and explains how it has survived changes in the law.

As of 2025, Waymo has rolled out "robotaxi" services in five US cities

The company has been under investigation by the National Highway Traffic Safety Administration following dozens of crashes and incidents that appear to show Waymo vehicles violating traffic laws over the past decade in Phoenix, San Francisco, Los Angeles, Atlanta, and Austin.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

'Super Mario Bros.' helped save the video game industry

A 1983 crash left the industry in tatters, desperate for a hit. Nintendo’s focus on a more immersive home experience was realized in “Super Mario Bros.,” bringing the industry from the arcade to the living room. The title eventually sold over 40 million units.

No, 90% of restaurants do not close in their first year

Although opening a restaurant has long been considered a financial gamble, industry publication Datassential found that less than 1% of restaurants opened in 2025 closed within their first year. A Bureau of Labor Statistics report from 2014 had the number slightly higher—at 17%—though it was still significantly lower than the 90% figure most people cite.

Expanding supermarket chains began offering coupons to attract customers in the 1940s

This was partially a customer acquisition strategy devised to lure customers into chains and away from their local independent grocers.

Explore fun facts from the USPS, including unique post office buildings, a stamp that traveled past Pluto, and more.

The legend of Pittsburgh’s fake Burger King

Years ago, a Burger King in Pittsburgh lost its franchise due to repeated customer complaints about food quality. However, the franchise-holders continued to operate the restaurant, switching to generic packaging but keeping the signage and uniforms. Customers eventually caught on and raised suspicions, leading to Burger King's corporate leaders' involvement. Learn more about the bizarre establishment and how it managed to continue operations for months.

The 15-minute city lets residents meet their daily needs within 15 minutes on foot

Many cities have been designed with inefficient layouts that waste time and lower the quality of life of those who live there. In the 15-minute city, essential services—including work, food, education, and health—should all be located within a short walk or bike ride from where people live.

Amazon didn't have a profitable quarter until 2001, more than 6 years into its existence

Jeff Bezos, however, took pride in Amazon's early unprofitability, reinvesting the money Amazon made back into its business, prioritizing investment into long-term growth and customer acquisition over short-term gains.

Individuals have been convicted of ordering assassinations from the dark web

Researchers have uncovered online storefronts allegedly run by members of various mafia or hitmen that offer to harm or murder individuals in exchange for monetary payment. However, no known murder has been attributed to any of them, and cybercrime task forces believe them to be scams (warning—sensitive content).

HBO premiered the modern stand-up special in 1975

When they appeared on TV, stand-ups were typically limited to five-minute spots on late-night talk shows, like "The Tonight Show." That changed with the fledgling HBO, which offered comics hourlong slots. The first was "An Evening with Robert Klein," a special that would define "the hour" for decades.

The original 1959 Daytona 500 significantly changed racetracks

After several years under construction, the inaugural Daytona 500 at the newly opened Daytona International Speedway was held Feb. 22, 1959. The race was aired on television and featured future star Richard Petty, old-school pit stops, and the infamous photo finish that took days to sort out a winner.

Joe DiMaggio's hitting streak cost him a sponsorship deal with Heinz

The ketchup company promised the Yankees player $10,000 if he reached 57 hits to match the number on its iconic labels. When he snapped the streak, it was just one hit shy, at 56.

The Challenger disaster exposed flawed priorities in NASA's leadership

Reported issues with the shuttle's O-rings were deemed "acceptable risks" to proceed with the launch and ensure President Reagan could mention the success of Challenger in his State of the Union address. Postponing the launch would have also limited the publicity of educator Christa McAuliffe's live lesson from space.

The three-star system arrived in 1931

In the 1920s, the Michelin brothers employed anonymous inspectors to review restaurants in their guides. Inspired by other popular European guidebooks, they added the Michelin Star in 1926 to mark the best restaurants in France. In 1931, it was expanded to the current system of up to three stars.

'The Great Onion Corner:' Hear how short-selling onions ended with a ban on onion futures

In the early 1950s, onion farmer and produce trader Vince Kosuga cornered the onion market, resulting in a 1958 ban on onion futures from Congress. After stockpiling onions and buying onion futures, Kosuga then began shorting them. Then, he released his accumulated surplus of onions, driving the price down to essentially zero, and cashed in his short positions.

Nike made retailers pay for Air Jordans upfront to guarantee stock

Instead of paying for the inventory sold, Knight locked retailers into iron-clad agreements, where the companies would pay upfront for Nike inventory (but at a 7% discount). Knight did this to leverage debt, allowing retailers a better chance at getting the wildly popular Air Jordans.

Telehealth demand for GLP-1s for weight loss is booming as consumers seek easier access.

In 1984, Operation Smash Hit intentionally crashed a 239-ton train into a nuclear waste canister at 100 miles per hour to prove the canister's safety, which remained completely intact and lost just 0.29 of its 100 pounds of pressure.

A vending machine run with Anthropic's AI went out of business after it was convinced to give away items for free and sell a video game console.

Hear about the 250-year history of the United States Postal Service, complete with some of its strangest deliveries, important innovations, and the figures that made it an American institution.

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

Explore the archaeological treasures of Pompeii, the city buried under volcanic ash when Mount Vesuvius erupted in 79 CE.

Indefinite cloning of some endangered species may not sustain their longevity because cloning success rates decrease as genetic mutations accumulate.

In 1945, Surrealist artist Salvador Dalí and legendary animator Walt Disney began collaborating on a short film that was not completed until 2003, years after both men had died.

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

After her fellow cult members tried to kill her with an LSD-infused hamburger, one member of the Manson Family, the murderous cult led by Charles Manson, decided to testify against the group's leader.

For centuries, it was common to sleep in two shifts: a few hours at the beginning of the night, and a longer period beginning around midnight

In 1939, baseball star Lou Gehrig delivered his inspirational 'Luckiest Man' speech after retiring due to the health condition that now bears his name.

Massive 3D printers have been used to build homes by stacking layers of 'concrete toothpaste,' a fire-resistant material that effectively insulates against outside noise.

In 2009, the nation was gripped by the story of a missing young boy who was believed to be floating over Colorado in a homemade balloon, until it was revealed that he was at home the whole time.

Track the location of the Voyager probes, currently between 13 and 15 billion miles away from Earth.

See this overview of the firework rules across all 50 states, ranging from a complete ban on non-professional fireworks in Massachusetts to states with more lax rules like Indiana.

The United States has had a tumultuous relationship with Cuba since its 1959 revolution, highlighted by a nuclear crisis and a decades-long trade embargo.

Brandi Chastain, the star of the 1999 US victory over China in the 1999 Women's World Cup, was a last-second choice to take the penalty kick that sealed the victory.