Is Domino’s pizza inflation-proof?

Fast-food prices have increased more over the past 10 years than both full-service restaurants and inflation

Apparently, according to experts on the subject, rising labor costs are to blame. Fast-food giants like McDonald's are now seeing the consequences in their underwhelming earnings reports.

Pizza's popularity has waned in the 2020s

The food remains popular, but it has lagged behind the growth of other fast food spots like coffee shops and Mexican restaurants. It ranked sixth in US food sales from restaurant chains in 2024; it was in the second slot throughout the 1990s. (Some readers may experience a paywall.)

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

You can find the value of a dollar dating back to 1635

The value of a dollar hasn’t been consistent throughout history. An inflation calculator lets you compare the value of dollars from any two years over the past four centuries.

Domino's Pizza's 30-minute guarantee was discontinued after a string of delivery-driver accidents

The chain's promotional gimmick offered customers free or reduced pizzas if their pizzas weren't delivered in 30 minutes or less. That policy led to the chain's popularity, but it also led to reckless driving: In the late '80s, the National Safe Workplace claimed its drivers had the same death rate as miners. After Domino's was found liable in 1993 for nearly $79M in damages, it discontinued the policy.

11,000 new US dollar stores opened between 2007 and 2017

Dollar store retailers experienced significant fiscal gains during the 2010s, which were then accelerated by the COVID-19 pandemic. But in recent years, dollar stores have been closing in large numbers and suffering financial hardship. Experts point to Walmart's strategy of decreasing prices to cater to inflation-fatigued customers, and point out that when Walmart does well financially, dollar stores typically suffer.

The dominant popularity of McDonald's french fries

McDonald's french fries are, by far, the most popular french fries available at fast food restaurants around the world. Since their beginnings, their consistent and unique flavor, crispiness, and shape formed a new staple side at restaurants. Despite undergoing drastic shifts in how they are made due to health and business factors, the fry has remained dominant in the fast food culinary world. Find out more about its history in this video.

Why there's a snack recession

Inflation and economic uncertainty have driven many Americans to make cuts to their snack budgets, according to reports from major food manufacturers like General Mills, JM Smucker, and Campbell's. Major retailers have also observed lower-income consumers cutting back on nonessentials due to the macroeconomic environment.

Two Papa John’s pizzas were the first real-world transaction involving cryptocurrency

In 2010, a programmer Laszlo Hanyecz made the first real-world transaction involving cryptocurrency—purchasing two Papa John’s pizzas for 10,000 bitcoins. While the transaction was lauded as a milestone for cryptocurrency, it has also become a tongue-in-cheek cautionary tale—the value of the purchase price exceeded $620M at bitcoin’s all-time high.

The average grocery trip in 2025 totaled $150.84, up 3.6% from the previous year

That's according to data from Consumer Affairs. Some prices, like for specific sodas and breakfast cereals, increased by more than 20% over the same time period.

Spikes in pizza orders near US government buildings are thought to be signs of international crises

Theorists have long believed that sudden increases in pizza deliveries near the Pentagon signal a major event is about to occur. Historical examples include the CIA ordering 21 pizzas the day before the beginning of the Gulf War, and another surge of deliveries before former President Bill Clinton's impeachment hearings. Citizens have since begun monitoring food orders in the area. See a tracker of Pentagon pizza orders here.

President Trump's 2025 Tariffs added less inflationary pressure to the economy than expected in their first year

A year after the so-called "Liberation Day" in April 2025, tariffs have had a milder effect on inflation than feared—core goods prices have added only about 0.2% to the headline Consumer Price Index—but persistent policy uncertainty has rattled small business owners, who say the constant back-and-forth makes long-term planning difficult.

Soda is one of the most overpriced items at restaurants

All restaurant food is marked up—that's how they turn profits, after all—but soda is one of the most egregious. Fountain soda is remarkably cheap, with restaurants often paying a few cents for each glass before selling it for a few dollars. Food publication The Takeout estimates that the typical markup is around 1,000%.

Read about how reality TV show prizes have been diluted by inflation

The TV show "Survivor," for instance, premiered in 2000, and the $1M prize money hasn't increased since. Adjusted for inflation, the value of $1M in 2000 is about $519K in 2026.

'Loveflation' is making dating more expensive and less frequent

A survey found that more than half of Americans are going on fewer dates due to rising costs, with 27% stopping altogether. Gen Z and millennials are the hardest hit, with 62% reporting changes in their dating habits due to inflation.

US cities where inflation is rising the most

WalletHub compared 22 major metropolitan areas to see how inflation has risen in the last year using the Consumer Price Index, which describes the average cost of a basket of goods. As of April 2024, Honolulu, Hawaii, clocked in with the greatest year-over-year change in prices, with inflation close to 5%. See the full list here.

Meet the man whose 100-patty In-N-Out order permanently changed their menu

In 2004, Will Young and a group of friends, including Zappos CEO Tony Hsieh, talked an In-N-Out in Las Vegas into making a 100-patty burger. The stunt prompted the chain to cap orders at 4 patties, a policy that remains in place today.

Venezuela is experiencing hyperinflation

Consumer prices in the country have risen at a fairly quick rate since 1983, but a series of policy miscalculations, falling oil prices, and other factors have sparked extreme levels of inflation since 2017, with citizens losing faith in the value of the national currency.

McDonald's releases a new adult Happy Meal

Some McDonald's restaurants in Ohio began a nostalgic campaign in late 2023, reviving chicken nugget-style doll toys famous in adult-themed Happy Meals over a quarter-century before. The company collaborated with artist Kerwin Frost to create the toys. Read more and see photos here.

Average three-month CD rates reached a historical high of 18.65% in December 1980

Comparatively, average three-month CD rates reached a low of 0.09% in June 2021 amid the economic turmoil of the COVID-19 pandemic. When inflation began to rise in 2022, the Fed began initiating rate hikes to incentivize saving.

In 2023 and the first half of 2024, Berkshire Hathaway bought back more than $12B of its own stock

In the second half of 2024, the company—and Buffett—decided to buy up shares of Domino’s Pizza, Pool, Sirius XM Holdings, and Liberty Media. They also decided to sell Capital One, Ulta Beauty, and Nu Holdings, among others. Learn why Buffett is buying and selling these stocks and what it could mean for the financial conglomerate.

NASA funded research into creating pizza with a 3D printer

The agency awarded a contract for the development of devices that can create edible structures from long-lasting dry powders when mixed with liquids or pastes. By delaying this integration until the time of consumption, food could last longer than the current six-month expiration of freeze-dried meals for Mars expeditions.

'Buy one, get one free' is often a clever way to get you to spend more money

One Burger King diner recently saw the price of her $2.16 sandwich rise to $3.19 per sandwich when she used a buy-one-get-one-free (or BOGO) coupon. Naturally, she became suspicious about how good a deal BOGO really is. This video explains why BOGO deals are a way for companies to get you to spend more money, rather than less.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Dot-com companies paid $44M for Super Bowl ads in 2000

During the 2000 Super Bowl game, 17 dot-com companies paid $44M total for ads. Just the next year, only three dot-com companies ran ads in the game. The significant drop reflects just how hard the crash hit dot-com companies and how unsustainable the businesses were.

US tipped employees receive the 'subminimum wage' of $2.13, unchanged since 1991

Tipped employees (anyone who makes $30+ per month in tips) are not federally entitled to a traditional minimum wage. Customers determine their earnings. The National Restaurant Association believes that if restaurant owners are forced to pay above the subminimum wage for tipped workers, restaurants could be forced to close.

Inflation was a word before deflation was

The word inflation has Latin roots and technically means an influx of air, first appearing in the English language in the 1890s to describe bike tires. Deflation's first known mention in an economic text was in 1919.

US housing costs have risen by roughly 175% between 1991 and 2026—but a growing number of Gen Zers are becoming homeowners anyway. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

The price of gas is a composite made up of several different factors, with the federal gas tax making up less than 20% of what drivers pay at the pump.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

The US dollar is the most widely circulated currency in the world, and is involved in nearly 90% of global transactions

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Stanford built a Google Maps for the Roman Empire, revealing how much it cost to travel in the ancient world

The power and influence of the American presidency have expanded significantly over time—far beyond what the founders envisioned.

Calculate how much of your tax dollars go to each federal program based on your income, filing status, and number of children

The history of many kitchen appliances involves unexpected discoveries and applications, including wartime radar turned hamster defroster and replacing an 'ice king' with heat-stealing boxes.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

A century of Billboard issues documenting the evolution of popular music.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

The Mona Lisa's celebrity status and repeated restorations have obscured what made the painting so revolutionary for its time

Mark Twain spent decades feuding with the US Postal Service, convinced its costs and regulations were bureaucratic overreach.

Scientists testing how climate change affects plants found, in a years-long simulation study, that poison ivy grew 70% faster with the resulting extra carbon dioxide.

Volcanoes 'die' when their supply of magma runs out, if they are shifted away from their underlying magma reservoir, or if they get clogged by collapsing or their magma cooling back into rock.

Lesser-known phobias include turophobia, or the fear of cheese, and nomophobia, the fear of being without your cell phone.

After her fellow cult members tried to kill her with an LSD-infused hamburger, one member of the Manson Family, the murderous cult led by Charles Manson, decided to testify against the group's leader.

Tattoos remain visible on your skin thanks to immune cells called macrophages

View the ten deadliest tornadoes in US history.

Fireworks make a loud booming sound after exploding due to air expanding faster than the speed of sound.