A 1973 ad is credited with accelerating the Super Bowl advertising craze

See a ranking of the most iconic Super Bowl advertisements ever aired

The list highlights ads that reshaped Super Bowl advertising, including Snickers' Betty White spot, Budweiser's endlessly quoted "Whassup," and Wendy's "Where's the beef," showing how commercials became as memorable as the game itself.

A 30-second Super Bowl 2026 ad is expected to cost $8M

By 2026, a single 30-second Super Bowl ad is projected to cost $8M. Advertisements for Super Bowl I in 1967 cost from $37,500 to $42,500 for a 30-second spot.

Apple’s '1984' ad aired once during the game and permanently shaped their advertising

During Super Bowl XVIII, Apple aired its dystopian “1984” commercial once to a mass audience, introducing the Macintosh and positioning Apple as a challenger to IBM’s dominance in personal computing.

The 1960s through 1980s is generally considered the ‘Golden Age of Advertising’

This time period spawned some of history’s most well-known ad campaigns, from "I Heart NY" to Nike’s “Just Do It” campaign. In this video from the 4As (the American Association of Advertising Agencies), advertising executive Jerry Della Femina reflects on the most creative ads of the era.

Hear how the Super Bowl went from a risky experiment to America's unofficial holiday

In this podcast episode, former Emmy award-winning ESPN producer Dennis Deninger traces the Super Bowl's unlikely rise from the AFL-NFL merger era to a national spectacle, explaining how it reshaped advertising, gambling, television, and American culture.

Michael Jackson's halftime show created the modern Super Bowl spectacle

In 1993, Michael Jackson's Super Bowl halftime performance prompted the NFL to extend the break and reimagine it as a must-watch event. It is widely regarded as the first modern halftime show built around a global superstar.

See the evolution of Super Bowl logos and how the NFL refined its visual identity over time

Tracing Super Bowl logos from early, varied designs to today’s standardized look shows how the NFL adapted to shifting design trends, television demands, and brand strategy.

Rivalry between the AFL and NFL led to a merger—and the creation of the Super Bowl

Competition between the American Football League and the National Football League led to a 1966 merger agreement, with the Super Bowl created as a championship game to determine league supremacy before the two leagues were fully integrated.

100 years of NFL history in under four minutes

Founded in 1920 in Canton, Ohio, professional football has grown into the premiere sport in the US. Generating more than $20B annually, the NFL gained significant popularity after merging with the American Football League in 1970, a move which among other things established the Super Bowl.

From 1989 to 2022, Anheuser-Busch had exclusive alcohol ad rights to the Super Bowl

That meant if an alcohol company was not owned by Anheuser-Busch (and later after the merger, AB InBev), it could not advertise during the Super Bowl. This monopoly was part of how Budweiser became known for its Clydesdale Super Bowl ads.

Super Bowl LIX in 2025 made TV history with over 127 million viewers

Nielsen reported Super Bowl LIX drew an estimated 127.7 million viewers, the largest audience in Super Bowl history, with peak viewership near 138 million. This resource also includes viewership figures for every Super Bowl dating back to Super Bowl I.

Watch the Super Bowl commercial that launched Discover

A Sears subsidiary, the financial services company Dean Witter, launched Discover Card through a Super Bowl commercial during Super Bowl XX.

Temu aired its first Super Bowl ads in 2023

The “Shop Like a Billionaire” ad ran twice during the game. Temu saw a roughly 45% surge in downloads and a 20% increase in daily active users the day it aired.

The 1968 'Game of the Century' turned college sports into prime-time TV

The 1968 NCAA men's championship was the first game broadcast live in prime time. It met the moment, offering a legendary rematch between UCLA (led by a young Kareem Abdul-Jabbar) and Houston (led by standout center Elvin Hayes). This retrospective breaks down what made the game such a successful spectacle and how it transformed the market for all college athletics.

The Chicago Bears are the only professional sports team to score a Billboard Hot 100 hit

The 1985 track "The Super Bowl Shuffle" was recorded for charity, but the song (with its rudimentary raps and goofy taunts) became an unexpected hit, reaching No. 41 on the Hot 100 chart. This podcast digs into the history of the song and how it became an unexpected pop culture phenomenon.

Pete Rozelle made football an American obsession

There have been eight NFL commissioners in the league’s 100-plus year history, but none of them changed the league quite like Pete Rozelle. This 1984 New York Times Magazine profile looks back at the substantial changes Rozelle brought to the league since he took the job in 1960, as well as the challenges he faced while in office.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Over time, the World Cup became a commercial powerhouse

The 1954 World Cup featured the first live black-and-white televised broadcast of the event, and, in 1970, FIFA introduced color broadcasts in primetime. Increasing revenues pushed private networks to aggressively bid for broadcast rights. Today, the event is a commercial powerhouse, with the 2026 World Cup projected to generate around $4B in TV rights revenue.

X Games emerged during “extreme” marketing boom in the 1990s

Launched as the “Extreme Games” in 1995, the event tapped into a trend from the '90s of brands labeling products and events “extreme” to appeal to youth culture—mirroring marketing in soft drinks, snacks, and video games.

The adoption of modern appliances led to the soap opera's rise

Soaps grew more popular as they transitioned to television in the 1950s. At the same time, the adoption of modern appliances like the automatic dishwasher and the clothes dryer offered housewives more free time, which soaps could now occupy. By 1970, CBS, NBC, and ABC were airing 18 daytime soaps.

Billboard began as an advertising industry magazine

The magazine was initially “devoted to the interests of advertisers, poster printers, bill posters, advertising agents & secretaries of fairs.” While it occasionally tracked music via sheet music, record, and jukebox sales through the 1930s, it added its first true top 10 singles chart in 1940.

An antiperspirant ad campaign in the early 1900s dubbed body odor "B.O."

The product was marketed toward women and framed excessive sweating as a medical disorder that needed to be addressed with the product.

Rams player Fred Gehrke painted the NFL's first logo helmet

When the Rams took the field for their first preseason game of the 1948 season, they exited the tunnel with hand-painted ram horns on their helmets. It was the first logo painted on an NFL helmet and fans gave a 5-minute standing ovation.

'Super Mario Bros.' helped save the video game industry

A 1983 crash left the industry in tatters, desperate for a hit. Nintendo’s focus on a more immersive home experience was realized in “Super Mario Bros.,” bringing the industry from the arcade to the living room. The title eventually sold over 40 million units.

Running became more popular in the mid-20th century

Once considered a fringe activity, running eventually became an American interest. The trend was spurred in part by the 1966 book "Jogging," which was cowritten by Bill Bowerman, the cofounder of Nike.

The story of the debut 1967 Consumer Electronics Show

Read an account of the origins of the first CES in New York in 1967, a story which is surprisingly difficult to find information about.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

'Saturday Night Fever,' the 1977 film that introduced disco to the mainstream, was based on a fabricated magazine story.

See the most iconic photos from four decades of LIFE magazine

The US first hosted the World Cup in 1994, a tournament that lives in soccer infamy for its poor planning and the murder of Colombian player Andres Escobar, who'd accidentally scored on his own net.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

In its famous catalog, Sears sold $600 DIY house kits from 1908 through the 1940s, resulting in an estimated 100,000 'Sears and Roebuck homes.'

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

The story of Dollree Mapp, whose legal challenge over her 1957 conviction for possessing "obscene material" led to a major strengthening of the Fourth Amendment

In 1939, baseball star Lou Gehrig delivered his inspirational 'Luckiest Man' speech after retiring due to the health condition that now bears his name.

The power and influence of the American presidency have expanded significantly over time—far beyond what the founders envisioned.

The Mona Lisa's celebrity status and repeated restorations have obscured what made the painting so revolutionary for its time

In preparation for this weekend's Eurovision finale, which is something like the World Cup of pop music, here's a young Céline Dion performing (for Switzerland?) at the 1988 competition.

Before humans, the Soviet Union and the United States sent animals—including apes, dogs, and cats—to space during the Space Race.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.