Running became more popular in the mid-20th century

Bill Bowerman brought running for fitness to America

Nike cofounder Bill Bowerman once cowrote a book with a doctor, W.E. Harris, called “Jogging.” Published in 1967 by New York, Grosset & Dunlap, it introduced America to the idea of running for health, instead of just sport—and kicked off the fitness frenzy of the 1970s that fueled Nike’s early success. (Some readers may experience a paywall).

The marathon is only getting more popular

The marathon has become a part of popular culture, with races in nearly every major city. The largest is the New York City Marathon, which started in 1970. Over 55,000 runners participated in the 2024 race. Its popularity doesn’t appear to be slowing, with younger generations increasingly lacing up their shoes for the race of a lifetime.

Ultrarunning has grown exponentially in the 21st century

Ultrarunning, generally defined as races 50k and longer, has exploded in the past few decades. In 2000, there were 89 official races; in 2023, there were nearly 760. That's a 753% increase.

Frank Shorter was the first American to win the 26.2-mile Olympic marathon

The running legend became the first American to win the 26.2-mile Olympic marathon in 1972 at 2:21:19. The televised race contributed to a nationwide running boom and helped popularize the event.

Some Nike shoes are actually making runners too fast

In 2018, Kenyan runner Eliud Kipchoge lowered the world marathon record to 2:01:39 in a pair of Nike Vaporflys. The unusually thick running shoes sparked controversy around the shoe regulations for professional runners.

World War II innovations helped advance car racing

Modern American auto racing began in the 1920s with bootleggers modifying cars to outrun authorities. World War II innovations like better engines and surplus parts fueled post-war racing. By 1947, Bill France Sr. founded NASCAR, creating a unified league with consistent rules, transforming stock car racing into one of America’s favorite sports.

Health food broke into the mainstream by the 1980s

A 1984 New York Times story noted that Americans were eating less red meat than a decade prior, and that, in general, the country was “talking, thinking and worrying about what they eat to a degree unique in the nation's history.” The feature then details foods that were then considered bizarre: whole-grain muffins, hummus, and a variety of vegetarian dishes. (Some readers may experience a paywall.)

Nike went public in 1980, and the first share sold at $22

Nike stock plummeted in the four years that followed the company’s initial public offering (IPO). The company’s deal with Michael Jordan in 1984 ultimately revived investor confidence.

The decline in value of the NFL running back

Running backs long held the role of superstar on NFL teams, carrying their team down by down to the endzone. Their salaries reflected that importance as well. But in the last 30 years, front offices and fans have taken more to the quarterback instead, who receives much higher salaries. This podcast episode breaks down the economics of the turn in the game's focus from rushing to passing.

Computer pioneer Alan Turing was also an elite runner

Alan Turing is credited with helping to found modern computer science, in addition to cracking the Nazi code known as Enigma. Beyond these world-historical achievements, the British mathematician also nearly represented his country in the Olympics in the marathon, running just 11 minutes slower than the eventual gold recipient at the 1948 games. Read more on this lesser-known aspect of the man here.

Modern bodybuilding evolved in the 19th century

The origins of modern progressive resistance exercise are traced to ancient Greece, where a repeat Olympic victor carried a calf every day until it grew into a full-sized ox. This 56-minute comedy and history podcast journeys through the rise of modern bodybuilding, which took off during the 19th century.

X Games emerged during “extreme” marketing boom in the 1990s

Launched as the “Extreme Games” in 1995, the event tapped into a trend from the '90s of brands labeling products and events “extreme” to appeal to youth culture—mirroring marketing in soft drinks, snacks, and video games.

Cricket used to be America's pastime

Before baseball, American football, basketball, or hockey ever organized in the US, there was one sport which could be found up and down the East Coast: cricket. The second-most popular sport in the world, cricket is mostly ignored by Americans, despite its prevalence in early American history. Learn more about the forgotten role cricket played in the US with this article.

Activity trackers promise to improve health by forcing us to examine the facts

Explore how modern fitness culture, rooted in capitalist ideals of productivity and control, shapes our perception of health and self-worth. The author blends cultural criticism with personal insight to examine the contradictions of the wellness industry, the rise of wearable tech, and what it means to "optimize" a body.

The term 'startup' can be traced back to a 1976 Forbes article

The magazine article included what’s widely considered the first recorded use of the word “startup.” The following year, the publication Business Week went on to use the term in a piece as well.

Nonfiction books have been struggling to sell in the mid-2020s

In the early 2020s, readers sought out nonfiction books to help explain prominent current events, such as the first presidency of Donald Trump and the BLM movement. That interest has since waned, as publishers note that readers have lately shown a preference for escapism and gather their information from podcasts.

Chuck Taylors were once the definitive basketball sneakers

Before Michael Jordan and the Air Jordans became the iconic shoe of the league, Chuck Taylor high tops were considered the best basketball sneaks. Need proof? The 1936 US Olympic team wore matching Converse.

Indoor rock climbing gyms have doubled in a decade in the US

The business saw a jump in growth amid low real estate costs after the 2008 Great Recession. The sport's culture has shifted from serving misfit loners to more family-friendly spots.

The 1950s saw the rise of the modern American road trip

Guaranteed time off and the ability to travel more affordably offered Americans the opportunity to hit the road for their vacations. The country's expanding interstate network of highways made those trips more convenient, especially for those looking to visit a site in the country's nascent National Parks System.

The business major became increasingly popular in the 1980s

Women were the primary driving force behind the increase. In 1966, slightly more than 2% of all women in college studied business—but by 1985, that percentage had increased to almost 22%.

The Open Era redefined both men's and women's tennis

The early days of modern tennis were largely enjoyed by the upper class, who had money for lawns to play on. More often than not, the best players competed for the love of the game, not money. This led to Grand Slams limiting the competitions to amateur athletes. Things changed in 1968, considered the start of the Open Era, when professional players were permitted to play.

Hip-hop gained significant popularity in the 21st century

Although hip-hop and rap music were popular in the ‘80s and ‘90s, it was ubiquitous in the early 2000s, with 20 songs in the Billboard top 10 in 2003 alone. The surge was due in no small part to Jay-Z and Eminem, who were the biggest names in the genre.

Strengthening your butt muscles can help protect against running injuries

More than 28 million people may go running in the US every week, yet people often get hurt—especially with knee injuries—and this podcast explores the science on what happens to our bodies when we run and the effects on our muscles and joints. It also discusses safety tips, including the need to only add more distance to your runs in tiny increments, and that strengthening glute muscles via single-leg glute bridges may be particularly protective against injuries.

Horse diving was a popular attraction for 50 years

The event, which took place in Atlantic City, is exactly as it sounds: horses, directed by (sometimes scantily clad) riders, would jump from diving boards into pools. Although it was a popular spectacle for decades, it fell out of favor by the late 1970s.

Bebop's freedom inspired the Beat Generation

The jazz style took off in the 1940s, mesmerizing listeners with its wild, improvised solos. It had a particular impact on the writers of the Beat Generation, including Jack Kerouac and Allen Ginsberg, who saw in bebop's freedom a model for what they could achieve through the written word. Beat writers like Lawrence Ferlighetti and Kenneth Rexroth even incorporated live jazz in their poetry readings.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

The word 'jazz' evolved from 'jasm,' 19th-century American slang for 'energy'

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

A century of Billboard issues documenting the evolution of popular music.

The power and influence of the American presidency have expanded significantly over time—far beyond what the founders envisioned.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

'Saturday Night Fever,' the 1977 film that introduced disco to the mainstream, was based on a fabricated magazine story.

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

After 25 people used virtual reality headsets to practice flying with virtual wings—flapping their arms—their visual cortex responded to the wings almost as if they were real arms, treating them as body parts.

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

In 1939, baseball star Lou Gehrig delivered his inspirational 'Luckiest Man' speech after retiring due to the health condition that now bears his name.

Brandi Chastain, the star of the 1999 US victory over China in the 1999 Women's World Cup, was a last-second choice to take the penalty kick that sealed the victory.

Before writing 'Walden,' transcendentalist Henry David Thoreau nearly burned down his hometown with a campfire that grew out of control.

'Silent' fireworks have gained more interest in recent years as a quieter celebratory option.

Scientists testing how climate change affects plants found, in a years-long simulation study, that poison ivy grew 70% faster with the resulting extra carbon dioxide.

For centuries, it was common to sleep in two shifts: a few hours at the beginning of the night, and a longer period beginning around midnight

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

Before humans, the Soviet Union and the United States sent animals—including apes, dogs, and cats—to space during the Space Race.