Chuck Taylors were once the definitive basketball sneakers

Michael Jordan’s mother persuaded him to meet with Nike instead of Adidas

Michael Jordan wore Converse when he played at UNC Chapel Hill, but always wanted to wear Adidas when he went to the NBA. He tried to get Adidas to match Nike's $2.5M deal, but Adidas wouldn’t do it.

The first shoes Jordan got from Nike were against NBA regulations

The initial mockups Nike gave Jordan were entirely black and red. The NBA had strict rules around shoe color at the time that these colors violated. The story goes that Nike paid the $5K fine for each game that Jordan wore the shoes in, but there’s no photographic evidence that Jordan ever wore them in a game at all. Regardless, Nike created the “banned” ad, capitalizing on the controversy.

The inclusion of NBA stars in the '92 Olympics changed basketball's global standing

The Olympics finally permitted professional basketball players to play in 1992 Summer Games and the NBA produced one of the greatest basketball teams ever assembled: The Dream Team. Billions worldwide watched Jordan, Bird, and Magic dominate to win gold, inspiring future Hall of Famers and increasing the NBA's viewership.

The original basketball was hand-sewn

When the first basketball landed in a peach basket in 1891, it didn't look like the leather Wilson ball you see on today's NBA courts. The basketball evolved from the nondribbling days, when a hand-sewn ball with stitching like a football was used.

The 1960s Boston Celtics are among the NBA's best teams

The 1960s was a decade dominated by the Boston Celtics. They won nine championships in the decade and 11 titles in 13 seasons between 1957 and 1969, propelled by their coach and general manager "Red" Auerbach" and center Bill Russell.

A NASA engineer came up with the idea for the air-cushioned Nike Air shoes

Frank Rudy came to Nike with the idea of using air capsules in the soles of running shoes to provide better cushioning. The first shoe with this technology, the Tailwind, came out in 1979.

Running became more popular in the mid-20th century

Once considered a fringe activity, running eventually became an American interest. The trend was spurred in part by the 1966 book "Jogging," which was cowritten by Bill Bowerman, the cofounder of Nike.

The most expensive shoe ever sold is from Nike

A prototype of Kanye’s Air Yeezy’s from 2008 sold for $1.8M in 2021. Kanye West wore the shoes at a Grammys performance in 2008, and they became one of the most sought-after samples in sneaker history.

The greatest golf shots of all time

Television began capturing golf shots in 1954 when NBC first aired the US Open. Since then, cameras have captured the once-in-a-lifetime shots of the Tour's top players. Watch this Mojo video to learn which golfer hit the only sudden-death-ace ever, see Jack Nicklaus hit the flag at the 1972 US Open, and Tiger Woods' iconic chip at the Masters in 2005.

Nike's Phil Knight ran for Bill Bowerman at the University of Oregon before they became business partners

They became business partners when Knight tried to sell the Onitsuka Tigers to Bowerman for the Oregon track team. Bowerman told Knight he didn't just want the shoes; he wanted in on the whole deal.

Why ‘Shoeless Joe’ Jackson was banned from Major League Baseball

Few baseball stars are more infamous than "Shoeless Joe" Jackson, one of the game's greatest hitters. Jackson was part of the Chicago White Sox team (notoriously dubbed the "Black Sox") accused of fixing the 1919 World Series. This resource breaks down the criminal trial that investigated those allegations. Curiously, Jackson and his teammates were acquitted, but Major League Baseball commissioner Judge Kenesaw Mountain Landis still banned them from the league for life.

Ranking ten of the best March Madness buzzer-beaters

There is nothing like the thrill of an NCAA March Madness buzzer-beater–particularly if it's a Cinderella upsetting a top-ranked team. This SI.com article ranks 10 heart-stoppers, going back to 1981. Relive Keith Smart's 1987 dagger, Bryce Drew's prayer in 1998, Kris Jenkins' 2016 title-winner, Lorenzo Charles' 1983 dunk, and, of course, "the Shot" in 1992.

Exploring the Larry Bird punch that almost changed March Madness

How one Texas Western team changed college hoops

Texas Western, featuring college basketball's first all-Black starting five, stunned No. 1 Kentucky in 1966. Coach Don Haskins shrugged off the issue of race, but he received 40,000 pieces of hate mail after the game. This in-depth history relives the Miners' speed-driven triumph, their snub from Ed Sullivan, and a quiet revolution that sparked integration across the South's courts.

Pickleball's ubiquity has led to a culture clash with tennis

Since the late 1800s, tennis has been the world’s premier racquet sport. But in the late 2010s, rapid growth and investment in Pickleball changed that dynamic. This Cult Tennis video explores the newly created tension between tennis and Pickleball players, both on and off the courts.

The best advertisements of all time

This list includes the spots (like Nike’s “Just Do It” campaign and Snickers’ Betty White cameo) that transcended advertising and became genuine pop culture sensations.

6 union history facts

Founded in 1794, the Federal Society of Journeymen Cordwainers (who were leather workers and cobblers) is considered to be the first union in the United States.

Beanie Babies used to be viewed by some as alternative investments

Beanie Baby stuffed animals were once a hot collector item with skyrocketing prices as people believed that the toys would significantly grow in value over time.

The dominant popularity of McDonald's french fries

McDonald's french fries are, by far, the most popular french fries available at fast food restaurants around the world. Since their beginnings, their consistent and unique flavor, crispiness, and shape formed a new staple side at restaurants. Despite undergoing drastic shifts in how they are made due to health and business factors, the fry has remained dominant in the fast food culinary world. Find out more about its history in this video.

The artists with the most No. 1 singles

Scoring a No. 1 single is a difficult task—less than 4% of the songs that have made Billboard's Hot 100 chart have ever reached the top spot. This list breaks down the most elite hitmakers in Billboard history, including the Supremes, Taylor Swift, and the Beatles, who released an incredible 20 No. 1 singles.

Visualizing how changes to lineups would impact historical baseball games

This visual essay maps how data-informed lineup construction has revolutionized baseball. Amid the embrace of analytics, the game's best overall hitters were moved from the third spot to second, power bats were shifted out of the "cleanup" role, and speedsters—typically the leadoff batters—were pushed to the bottom half of the nine-player lineup. Joe Carter, the hero of the '93 World Series, likely never hits his iconic walk-off from the cleanup spot in a modern lineup.

Tony Hawk’s rise from outsider to skateboarding legend

In this podcast, Tony Hawk discusses his path from being an outsider in a niche sport to becoming skateboarding’s most recognizable figure—reflecting on competition dominance, business ventures, and lessons learned throughout his career.

Watch a 1934 short film starring Cab Calloway

Singer and bandleader Cab Calloway was a major figure in the Harlem Renaissance's music scene. He was also one of the biggest names in jazz's swing era and would go on to be the first Black American to have a nationally syndicated radio show and the first to sell a million copies of a record. In this 1934 short film, "Cab Calloway's Hi-De-Ho," he reenacts his upbeat performances at Harlem's Cotton Club.

Andy Warhol's presence continues to persist in pop culture

Warhol produced iconic album art for The Rolling Stones and The Velvet Underground. He also inspired rappers Jay-Z and Tyler, the Creator. Warhol’s immense influence on art and pop culture elevated him to celebrity status, and his identity and style continue to be referenced in sometimes unexpected corners of cultural consciousness.

Before the BCS and Playoff systems, polls often sparked controversy over college football champions

For decades, national titles were awarded by polls like the AP and Coaches’ rankings—leading to split championships, heated debates, and disputed claims whenever top teams finished with identical records.

After Title IX, the University of Chicago advertised a women's academic-athletic scholarship

There were athletic scholarships for women before Title IX, but the University of Chicago’s Gertrude Dudley Scholarship might’ve been the first to advertise itself as such, taking out an ad in a 1973 issue of Parade magazine. The school received over 1,000 applications.

Brandi Chastain, the star of the 1999 US victory over China in the 1999 Women's World Cup, was a last-second choice to take the penalty kick that sealed the victory.

Watch a 1934 short film starring jazz legend Cab Calloway, a major figure in the Harlem Renaissance's music scene

See a ranking of the best (and worst) Federal Reserve Chairs since 1914 out of the 16 men and women who have held the office since.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

See 33 images that became central to huge scandals, including a young Charles and Camilla, Michael Jackson's baby on a hotel balcony, and Hugh Grant's mugshot.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

The US Constitution is widely regarded as the longest-standing written national constitution still in force—see how it has influenced rights worldwide.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

NBA superstar Victor Wembanyama spent the 2025 summer training with monks in central China to enhance his body and mind.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

The identity of the Tank Man in the iconic photo from the 1989 Tiananmen Square protests remains unknown and was possibly killed.

US housing costs have risen by roughly 175% between 1991 and 2026—but a growing number of Gen Zers are becoming homeowners anyway. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

Some Pokémon have been named after real and fictional organisms, while some real-world species have been named after Pokémon, such as Chilicola charizard and Binburrum zapdos.

Tattoos remain visible on your skin thanks to immune cells called macrophages

Chaos theory—informally known as the butterfly effect—is the reason why weather forecasts are presented with probabilities rather than certainties.