The business major became increasingly popular in the 1980s

The MBA has been the most popular graduate degree in America since 2010

Referring to MBA programs as “corporate America’s breeding ground,” comedian Dan Toomey recently interviewed experts on MBAs like Adam Grant, as well as MBA students themselves, to get a better idea of why the degree is so popular. Warning: profane language and content.

Women were barred from MBA enrollment for half a century

In 1908, Harvard launched the first modern MBA—and only admitted male candidates. The first full-year traditional female MBA students wouldn’t enroll at Harvard until 1963. Learn more about the history of the first women to receive their MBAs on Harvard’s website.

Ranking the most popular undergraduate degrees of the last decade

Roughly 2 million Bachelor's degrees are awarded by colleges and universities in the US every year, but within that number there are big shifts in the popularity and decline of certain majors. This data visualization breaks down the biggest gainers...

Studies show correlations between women's sports and leadership roles

A 2024 Women’s Sports Foundation report showed 69% of women who played sports held leadership roles. Similarly, a 2015 study showed 94% of women in C-suite roles had been involved with athletics.

The health food industry grew significantly in the early 1990s

By 1996, there were over 6,000 health food stores in the US, which generated over $9B in sales. That was still a small number compared to traditional supermarkets, but it was a 17% improvement in annual growth over the previous five years, highlighting a rapidly growing industry.

See a census of college students dating back to 1850

The first mention of college students in census surveys dates back to 1850, when officials realized a sizeable proportion of Americans lived on campus. More modern data from the National Center for Education Statistics capture the growth in the student population, with a breakdown beginning at the end of World War II with gender and type-of-institution data.

Why women are underrepresented in VC

Only about 11% of investing partners at venture capital firms are women, according to Harvard Kennedy School research. What’s more, only about 13% of VC dollars go to startups with a woman on the founding team. To learn more about why women are so often sidelined on both sides of the venture capital equation, click here.

The university system has an enrollment problem

Enrollment has dropped over the past few years—especially for men. In this Freakonomics podcast episode, educators and economists explain why they think college enrollment has been on the decline. They also offer solutions and make predictions for the future of college.

Pop culture sometimes changes the way people invest

After the "Barbie" movie premiered, the number of investors in Barbie parent company Mattel's stock grew more than six times larger on the investment platform Public, according to the platform's recent report. Other cultural trends have affected which stocks investors choose as well.

Consumer spending accounts for 70% of US GDP, making Black Friday significant

Lizabeth Cohen, a history professor at Harvard and author of the book “A Consumer's Republic: The Politics Of Mass Consumption In Postwar America,” has argued that the US government has presented consumerism as a way out of economic crisis or decline since around World War II.

Women's role in society expanded during the war

With millions of men at war, women managed farms and businesses, served as nurses, and organized aid efforts—broadening women's participation in public life and laying the groundwork for future suffrage movements.

The ‘90s saw a resurgence of the girl group

The ‘90s saw a resurgence of the girl group, with acts like TLC, the Spice Girls, and Destiny’s Child turning the model on its head. While still strongly influenced by the ‘50s and ‘60s girl groups, these acts also worked in hip-hop and dance music. Most significantly, they emphasized female empowerment—or “girl power”—rather than adolescent yearning.

American CEOs getting super rich has a lot to do with stock buybacks

In 1965, the pay gap between American CEOs and their workers was roughly 15-to-1. But by 2018, that ratio had ballooned to 220-to-1.

In 2023 Taylor Swift made history having the most #1 albums of any female artist

Taylor Swift is as much a businesswoman and a marketer as she is a successful musician and performer, all of which has helped her become one of the biggest entertainment stars of the modern era.

Running became more popular in the mid-20th century

Once considered a fringe activity, running eventually became an American interest. The trend was spurred in part by the 1966 book "Jogging," which was cowritten by Bill Bowerman, the cofounder of Nike.

Roughly 43 million US borrowers owe roughly $1.7T in student debt, the second-largest source of consumer debt behind mortgages.

Why endowments took off at the turn of the century

After the Civil War, economic growth boosted philanthropy, much of it ending up in universities and colleges. Charles Eliot, the longtime president of Harvard, realized a university’s success was determined by how much money it could hold in the endowment. His approach to endowments radically changed their role in the modern university.

After Title IX, the University of Chicago advertised a women's academic-athletic scholarship

There were athletic scholarships for women before Title IX, but the University of Chicago’s Gertrude Dudley Scholarship might’ve been the first to advertise itself as such, taking out an ad in a 1973 issue of Parade magazine. The school received over 1,000 applications.

COBOL was partly derived from Grace Hopper's FLOW-MATIC programming language

The Common Business-Oriented Language was developed for business data processing, supporting precise decimal calculations and an English-like syntax. Able to work across operating systems and hardware environments, COBOL and its newer versions support 80% of in-person credit card transactions and 95% of all ATM transactions.

The ‘three-martini lunch’ was popularized on Madison Avenue

Advertising executives working on Madison Avenue in the 1960s and ’70s popularized the so-called “three-martini lunch” between businesspeople during the work week. Admen of the time supposedly believed alcohol brought more creativity to the second half of their workday. This article explains why three-martini lunches are no longer commonplace.

Marriage is experiencing a general decline

Marriage has taken drastically different forms than in the past. The transformation of marriage from a form of economic dependency for women to an equal partnership has forged demographic shifts. Richard Reeves, author of "Of Boys and Men," explains how economic and educational factors have potentially destabilized partnerships and changed patterns of “marriageability” for middle- and lower-class men.

72% of Americans say tipping is now expected in more places than it was 5 years ago

This change has been driven by multiple factors, including point-of-sale systems from fintech companies such as Square that prompt customers for tips directly. Americans also increased tipping during the pandemic in an effort to support local businesses struggling financially due to a lack of physical foot traffic.

Commercial air travel made international vacations more commonplace

Long-distance commercial flights became more common in the 1980s, allowing tourists to travel internationally more easily. For those who could afford it, travel by airplane allowed them to see everything the world had to offer, harkening back to the philosophy of the Grand Tour.

How March Madness bracketology became a national obsession

An estimated 60 million people fill out March Madness brackets yearly, despite a one in 9.2 quintillion chance of filling it out perfectly. This Smithsonian magazine article explores how UCLA's dominance in the 1960s and '70s made brackets boring and predictable, and how the expansion to 64 teams and putting games on TV played a huge role in popularizing March Madness brackets.

Congress temporarily raised the H-1B cap during the dot-com boom

To meet soaring demand for tech talent in the late 1990s, Congress lifted the H-1B cap from 65,000 to 195,000 visas between 2001 and 2003. The increase—tied to the dot-com bubble—lapsed once demand slowed, but an additional 20,000 slots for advanced degree holders were added.

The adoption of modern appliances led to the soap opera's rise

Soaps grew more popular as they transitioned to television in the 1950s. At the same time, the adoption of modern appliances like the automatic dishwasher and the clothes dryer offered housewives more free time, which soaps could now occupy. By 1970, CBS, NBC, and ABC were airing 18 daytime soaps.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

A century of Billboard issues documenting the evolution of popular music.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Warren Buffett's former professor Benjamin Graham is known as the 'father of value investing,' a strategy in which investors seek to buy stocks trading below their intrinsic worth.

Exploring the Larry Bird punch that almost changed March Madness

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

The price of gas is a composite made up of several different factors, with the federal gas tax making up less than 20% of what drivers pay at the pump.

The hormonal disorder PCOS was renamed PMOS in 2026, a move designed to improve care and research by shifting the focus to the hormonal causes of this condition that affects 1 in 8 women.

Fireworks-related ER visits are on the rise—in 2024, they increased by 52% as compared to the prior year.

'Saturday Night Fever,' the 1977 film that introduced disco to the mainstream, was based on a fabricated magazine story.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

Scientists testing how climate change affects plants found, in a years-long simulation study, that poison ivy grew 70% faster with the resulting extra carbon dioxide.

As of 2025, the most cited papers in science include a review of graphene, methods to improve image recognition, streamlining electron density calculations, and optimizing protein studies.

44% of Americans say they pray at least once a day—discover how your state's religiosity stacks up against the rest of the country.