The ‘three-martini lunch’ was popularized on Madison Avenue

During Prohibition, 'happy hour' became the go-to term for illegally having a drink after work before heading to dinner

This article provides a timeline of happy hour’s shifting shape in US culture, from the first recorded happy hour on a US Naval ship to today’s happy hours that sometimes include non-alcoholic beverages. It also details how prohibition actually helped establish the tie between alcoholic beverages and happy hour.

'Mad Men' is loosely based on the wild antics of Madison Avenue employees

The TV show follows the employees of a New York City ad agency as they navigate the debauched culture of Madison Avenue's golden age—and the political and cultural landscape of the 1960s. The hosts explain which episode to watch first if you want to get hooked.

Cocktails now increasingly feature strange ingredients like bacon fat

Cocktail mixology has evolved in recent decades, shifting from a revival and reimagining of old favorites to pure experimentation. Where drinks were at one time anchored by a long-established favorite, now drink menus can feel incomprehensible to the average drinker, and little to indicate what the ultimate flavor profile of the libation will be.

The ubiquitous 1990s “Got Milk?” ad campaign was intended to fix milk’s dwindling popularity in the late 20th century

Despite its success in spreading the word about milk, the sales numbers weren’t quite as impressive. This Mental Floss article details the marketing efforts themselves, as well as how milk lobbyists didn’t necessarily succeed despite their revolutionary ads.

Wine was often served at the Marshall court

Marshall was known for his love of alcohol. In the early 1800s, justices (loosely) maintained a rule that they could drink only when it was raining. On a sunny day, Marshall is said to have declared, "Somewhere in our broad jurisdiction it must surely be raining."

The Big Three consulting firms are McKinsey & Company, Boston Consulting Group, and Bain & Company

Some also refer to this group as “MBB.” As a nearly century-old company that’s well known for its prestige, McKinsey has some famous alumni—including Chelsea Clinton and Sheryl Sandberg. The other two consulting firms in the Big Three have employed some famous faces over the years, too.

Desi Arnaz devised the three-camera method for sitcoms

Early television shows were filmed with a single camera capturing multiple takes from numerous angles, making for an arduous filming process that sucked the energy from comedies filmed in front of live studio audiences. Arnaz proposed a three-camera setup that allowed the show to be filmed like a play, which soon become an industry standard.

How 'Don't leave home without it' became the American Express tagline

The tagline was created by legendary New York advertising firm Ogilvy & Mather. Its first commercial was fronted by Karl Malden, famous for his role in the TV show "The Streets of San Francisco." The slogan was originally designed for American Express traveler's cheques, but was revived for the company's credit cards. (Some users may experience a paywall.)

Processed foods were marketed to busy wives in the 1950s

In the 1950s, they were marketed as time-saving conveniences for young families, especially those living in the rapidly expanding suburbs, who could easily find them in local supermarkets, making them a seemingly sensible alternative to fresh foods.

In 1957, a vice president at JPMorgan became an outspoken evangelist for psychedelic mushrooms

R. Gordon Wasson wrote "Seeking the Magic Mushroom" for Life magazine in 1957. It was a groundbreaking piece of journalism that introduced mainstream society to psychedelic mushrooms. He retired from JPMorgan in 1963 and continued researching and writing about psychedelic experiences for the rest of his life.

Liza Minnelli was a regular at Studio 54, one of the trendiest nightclubs in the world

In the 1970s, some of the world's biggest stars would flock to the New York City club to dance and socialize during the disco era. See photos of Liza Minnelli accompanied by other celebrities like Andy Warhol, Bianca Jagger, Robert De Niro, and James Spader.

Commercial air travel's early days: Flights were short, cold, depressurized, and generally comfortable

After World War II, airlines competed for their high-end passengers by offering cocktails, meals, and plush seats, cultivating the image of the elite "Jet Set." By the 1960s, air transport was completely changing global trade and offering big profits to companies able to ship via plane.

The business major became increasingly popular in the 1980s

Women were the primary driving force behind the increase. In 1966, slightly more than 2% of all women in college studied business—but by 1985, that percentage had increased to almost 22%.

Comedic roasts, an ironic inversion of toasting, took off in the 20th century

Ribbing amongst friends likely goes back to the dawn of man, but formalizing the act caught on with fundraisers held by the Friar’s Club, a New York organization for theater agents. Rather than raising their glasses to good fortune and health, comics eviscerate an “honoree”—along with everyone else on stage—though they usually conclude with an earnest toast.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

'Early to bed, early to rise, work like hell, and advertise.'

- Ted Turner, on his secret to success (1938-2026)

The medieval influencer who convinced people to drink tea

This article explains how the world shifted from mostly eating tea, whether as leaves to be chewed or caffeinated soup to be slurped, to drinking it. Lu Yu's first exposure to tea in the 700s didn't go so well, with him reviewing the concoction as...

The history of March Madness brackets

Every spring, millions of Americans fill out their March Madness brackets in hopes of picking the winner. But where did this annual tradition start? This CBS News article tells the story of how a bar in Staten Island started a $10 pool with 88 participants in 1977, and grew it into a $1.5 million contest that ended up getting shut down by the IRS.

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

The three-star system arrived in 1931

In the 1920s, the Michelin brothers employed anonymous inspectors to review restaurants in their guides. Inspired by other popular European guidebooks, they added the Michelin Star in 1926 to mark the best restaurants in France. In 1931, it was expanded to the current system of up to three stars.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Mark Rothko demanded a high-end restaurant remove his paintings

The artist was commissioned to paint murals for a Four Seasons restaurant on the ground floor of New York's Seagram Building. After attending the restaurant, he demanded his paintings be taken down and agreed to return his $35K payment, saying, “anybody who will eat that kind of food for those kind of prices will never look at a painting of mine.”

The frozen margarita was invented in Dallas using a repurposed soft-serve machine

On May 11, 1971, Dallas restaurateur Mariano Martinez adapted an ice cream machine to produce frozen margaritas using his father's recipe. The original machine now sits in the Smithsonian's National Museum of American History.

Leonard Lauder, one of Estée's sons, invented the slant on a tube of lipstick

Leonard Lauder was known for being an innovator, both in business and in product. He's credited with creating the now-standard slant of a lipstick tube, slicing the top off a then-bullet-shaped lipstick to better fit women's lips. (Some users may experience a paywall.)

Domino's Pizza's 30-minute guarantee was discontinued after a string of delivery-driver accidents

The chain's promotional gimmick offered customers free or reduced pizzas if their pizzas weren't delivered in 30 minutes or less. That policy led to the chain's popularity, but it also led to reckless driving: In the late '80s, the National Safe Workplace claimed its drivers had the same death rate as miners. After Domino's was found liable in 1993 for nearly $79M in damages, it discontinued the policy.

Modern workplaces were engineered for efficiency, not work-life balance

Modern work organization traces back to 19th-century scientific management, an approach that optimized output by viewing workers as machine components. That logic still persists today and contributes to burnout, stress, and disengagement. Researchers propose a "circular work" model that combines effort with recovery, learning, and renewal, suggesting productivity and well-being should align rather than compete.

Do people really look younger than they used to?

Why do people today look younger than they used to? From style to science, there are 3 surprising reasons we age differently now.

Edith Roosevelt's White House redesign created the modern West Wing

In 1902, first lady Edith Roosevelt oversaw a significant renovation that separated the family residence from official offices. Architect Charles McKim added the West Wing to house the president's staff—establishing the modern layout still used today.

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

For centuries, it was common to sleep in two shifts: a few hours at the beginning of the night, and a longer period beginning around midnight

See the most iconic photos from four decades of LIFE magazine

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

'Saturday Night Fever,' the 1977 film that introduced disco to the mainstream, was based on a fabricated magazine story.

After her fellow cult members tried to kill her with an LSD-infused hamburger, one member of the Manson Family, the murderous cult led by Charles Manson, decided to testify against the group's leader.

In 1945, Surrealist artist Salvador Dalí and legendary animator Walt Disney began collaborating on a short film that was not completed until 2003, years after both men had died.

Telehealth demand for GLP-1s for weight loss is booming as consumers seek easier access.

In 1939, baseball star Lou Gehrig delivered his inspirational 'Luckiest Man' speech after retiring due to the health condition that now bears his name.

The word 'jazz' evolved from 'jasm,' 19th-century American slang for 'energy'

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

Massive 3D printers have been used to build homes by stacking layers of 'concrete toothpaste,' a fire-resistant material that effectively insulates against outside noise.

Alzheimer's can lead to brain shrinkage, with an average of around 2% of volume reduction per year

Use this tool to calculate the dollar value of your parental mental load, from meal planning to coordinating after-school care, then see resources that help generate solutions.