How 'Don't leave home without it' became the American Express tagline

American Express is credited with inventing the traveler's check

In the 1890s, then American Express President James C. Fargo was frustrated that he couldn't get cash while traveling in Europe outside of major cities. Marcellus Berry, an American Express employee, came up with the idea of a traveler's "cheque": a prepaid check, similar to cash, that requires the signature of both the customer and the receiving institution to be valid. American Express never modernized the spelling of the word "cheque" and stopped providing them at the end of 2020.

American Express was the first company to offer 'gold' cards to borrowers

American Express began offering gold cards to affluent consumers in 1966. However, other credit card companies began offering similar, premium cards in the 1980s, which quickly became a status symbol for wealthy Americans.

Watch the Super Bowl commercial that launched Discover

A Sears subsidiary, the financial services company Dean Witter, launched Discover Card through a Super Bowl commercial during Super Bowl XX.

Tina Turner had to change the lyrics referencing American Express in 'Private Dancer' to comply with British advertising laws

In her 1984 hit, "Private Dancer," Turner sings "American Express Will Do Nicely, Thank You." However, advertising laws in England prohibited mentions of companies, leading Turner to release another version of the song with the lyric "A Few Pounds Sterling Will Do Nicely, Thank You."

American Express is targeting Gen Z, who are generally less risk-averse than older generations

Unlike Millennials, who grew up during the Great Recession in 2008, Gen Z has a higher risk appetite and has grown up with more gamified spending platforms, like online gambling and prediction markets. Analysts say Gen Z's risk appetite makes them prime targets for credit card companies like American Express that can sell younger customers on large benefits in exchange for annual fees.

American Express briefly owned Lehman Brothers

In 1984, Shearson, a retail banking company and American Express subsidiary, bought the investment banking company Lehman Brothers—best known for its historic 2008 collapse—for $360M. The businesses were then called Shearson Lehman/American Express. American Express spun off Lehman Brothers with an IPO in 1994 that attracted nearly $3B in new capital.

The history of credit cards begins with the 'Fresno Drop.'

On a 1958 morning in Fresno, California, about 60,000 people woke up to find a strange rectangular piece of plastic on their doorstep without explanation. Those chosen for the "Fresno Drop" didn't know it yet, but Bank of America was behind the credit card delivery stunt.

Anticipating moon tourism by 2000, Pan Am issued 'First Moon Flights' club cards

More than 93,000 cards were issued between 1968 and 1971, creating a waitlist that began when Gerhard Pistor, an Austrian journalist, visited a Viennese travel agency to request a flight to the moon. The cards were issued at no cost and numbered in the order they were issued.

Jane Maas was one of the first prominent female ad executives on Madison Avenue

Jane Maas started as a copywriter at the advertising agency Ogilvy & Mather in 1964. She’s known for working on the famous "I Heart NY" tourism campaign alongside artist Milton Glaser. This interview provides a glimpse into what life was like for women like her on Madison Avenue.

The ‘three-martini lunch’ was popularized on Madison Avenue

Advertising executives working on Madison Avenue in the 1960s and ’70s popularized the so-called “three-martini lunch” between businesspeople during the work week. Admen of the time supposedly believed alcohol brought more creativity to the second half of their workday. This article explains why three-martini lunches are no longer commonplace.

'Telephone, telegraph, tell a woman:' Listen to Estée Lauder's legendary vision for word-of-mouth marketing

Without a large advertising budget, Lauder focused her marketing strategy on making high-quality products that women would love enough to tell their friends about. Those friends would later inevitably buy Estée Lauder products.

Steve Jobs introduced Apple’s 'Think Different' marketing campaign

Jobs introduced the now-iconic “Think Different” marketing campaign. It won numerous awards, symbolized Apple’s new era under Jobs, and showed off his understanding of branding.

Commercial air travel made international vacations more commonplace

Long-distance commercial flights became more common in the 1980s, allowing tourists to travel internationally more easily. For those who could afford it, travel by airplane allowed them to see everything the world had to offer, harkening back to the philosophy of the Grand Tour.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

Rockwell's Saturday Evening Post created an idealized American life

The Saturday Evening Post’s circulation exploded in the early 20th century, due in no small part to Rockwell’s iconic cover illustrations, which often portrayed idyllic portraits of American life from the not-so-distant past. This documentary explores how Rockwell’s covers played on national nostalgia, creating a vision of the country that grew to be associated with the American Dream.

Executives at American Online wanted to shut down AIM

Despite not seeing value in a service that could not be charged for, executives were pushed by the development team behind AOL's Instant Messenger to keep it free, which helped it reach 36 million active users. Screenname selection and away messages allowed users to express their individuality, and the use of emoticons sets the tone for future internet communication.

‘The consumer isn't a moron, she's your wife’ is among David Ogilvy’s most memorable pieces of advertising advice

Some of David Ogilvy’s maxims include, “talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels” and “never write an advertisement which you wouldn’t want your own family to read.”

A popular tag in World War II announced 'Kilroy was here'

The graffito appeared seemingly everywhere throughout the 1940s and followed a similar pattern: A man with an oversized nose peering over a ledge, with the phrase written below it. Scholars believe it was an American form of similar tags that appeared in Australia and England, making "Kilroy" a meme long before the word had entered the lexicon.

The most expensive ad of all time was for Chanel No. 5 perfume

The video ad, starring actress Nicole Kidman, aired in 2004 and cost roughly $33M at the time (when accounting for inflation, that would be roughly $57M in 2026). You can watch the ad spot in full here.

Ed Sullivan launched Beatlemania in America

By 1964, The Beatles were relative unknowns in the US, due to Capitol's lukewarm support. That changed when they were booked on The Ed Sullivan Show, a popular program that hosted Elvis Presley's breakout performance. The Beatles' appearance introduced them to an American audience.

Hollywood helped fund American military activity by boosting bond sales

To help fund its WWI military activity, the US introduced Liberty Bonds—government-issued debt marketed directly to the public. Starting at $50, the campaign targeted working Americans and offered Thrift Stamps to make bond-buying more accessible. Hollywood led the charge, with stars like Charlie Chaplin and Mary Pickford boosting bond sales.

William HH Murray spurred American interest in rustic retreats

Murray's 1869 self-help book, "Adventures in the Wilderness; or, Camp-Life in the Adirondacks," encouraged urban residents to embrace outdoor activities, depicting upstate New York as an unsullied paradise free from the chaos of city life.

Two individuals are credited with making the Oscars red carpet a destination for fashion

Much like the Met Gala, fashion is now an inextricable part of the Academy Awards. But it wasn't always that way. In the 1950s and '60s, costume designer Edith Head was responsible for making sure the stars looked their best on television. In the 1990s, Fred Hayman brought luxury back to the stage after the excess of the 1970s and 1980s. (Some users may experience a paywall.)

The 'Where's George?' project tracked a trail of $1 bills across the US

Over a decade ago, a group dedicated its time to tracking $1 bills in the US. They would stamp single bills with the phrases “currency tracking project” and “Track me at WheresGeorge.com” in a practice they dubbed “Georging.”

At the 100th birthday of Route 66, a look at what makes it distinctive

The iconic road from Chicago to Santa Monica was first laid out by Cyrus Avery, a member of the highway board, in the 1920s. Before the interstate system was created in the 1950s (rendering the route a tourist route), Route 66 became the site of major roadside attractions, food stops, and lore as early American drivers explored the countryside by highway. This visual-rich essay showcases its origins and how the route stands today.

'Streets of Philadelphia' won an Academy Award in 1994

The song was written for “Philadelphia,” a 1993 film starring Tom Hanks and Denzel Washington, and narrates the emotional journey of Hanks’ character, a gay man who’s fired after his employer learns that he has AIDS. The song won the Oscar for best original song the following year.

See the most iconic photos from four decades of LIFE magazine

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

The idea for the Federal Reserve was conceived in secret in 1910—with bankers donning duck hunt gear for disguise while traveling to a remote country club on Georgia's Jekyll Island

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

Mark Twain spent decades feuding with the US Postal Service, convinced its costs and regulations were bureaucratic overreach.

Existentialist writer Jean-Paul Sartre coined the famous phrase 'Hell is—other people' in his play 'No Exit'

In 1939, baseball star Lou Gehrig delivered his inspirational 'Luckiest Man' speech after retiring due to the health condition that now bears his name.

'Saturday Night Fever,' the 1977 film that introduced disco to the mainstream, was based on a fabricated magazine story.

Dorothy's famous entrance into Oz in 'The Wizard of Oz' relied on analog tricks, including a body double and sepia-toned paint, as much as it did on technology

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

Some researchers have labeled nomophobia, the fear of being without your phone, as 'the phobia of the 21st century.'

Brandi Chastain, the star of the 1999 US victory over China in the 1999 Women's World Cup, was a last-second choice to take the penalty kick that sealed the victory.

The word 'jazz' evolved from 'jasm,' 19th-century American slang for 'energy'

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

The American cockroach is actually from Africa, an apparent hitchhiker aboard ships carrying enslaved people, with evidence suggesting the bug may have arrived in the New World as early as the 1600s.

Search a massive database of over 4 decades of clues from the TV quiz show 'Jeopardy!'

Track the location of the Voyager probes, currently between 13 and 15 billion miles away from Earth.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.